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Work experience

Social Media Director

Only The Beat
Jan 2013Present

Only The Beat is an international online community founded by a group of dedicated web developers, coders, writers, musicians, and fans with the intention of sharing the music we love with the world. Develop and manage the social media strategy for a thriving electronic music blog, including respective elements of social channel management, social media creative, and emerging technologies

*Publish related content via top social media channels

*Monitor conversation on social media properties

*Consistently engage in two way dialogue with social media communities

*Increased Facebook and Twitter brand impressions and post reach by nearly 90% with implementation of content aimed at virality and new blog articles written daily

*Direct social media interns on daily social media management responsibilities and special projects

*Plan, develop, and implement social marketing strategies to expand social audiences, increase engagement, and to support digital campaigns

*Establish objectives and key performance metrics to measure success of social programs

*Develop and present monthly content schedules, social creative, and analytics reports Work with the CEO, CTO, and Managing Editor to streamline daily operations of the blog, to create compelling content, and to ensure social integration into larger digital plans

*Act as the lead contact with clients for social marketing efforts

*Leverage technologies designed to aid in content discovery (RSS, social media, curated content, data mining)

*Contribute social perspective to larger digital initiatives and website development

*Manage online contests and giveaways

*Create web graphics and engaging content as needed

Only The Beat has:

     -4.5mil+ page views/month

     -50,000+ Facebook likes

     -50,000+ Twitter followers

     -8,000+ Instagram followers

Marketing Manager
Mar 2013Present

Develop and manage the marketing strategy for a small surf shop, including respective elements of affiliate marketing, paid search advertising, email marketing, social channel management, social media creative, and emerging technologies.

* Increased affiliate sales 859% via overhauling AvantLink, ShareASale programs

*Increased affiliate traffic 633% via overhauling AvantLink, ShareASale programs

*Increased sales 215% (1,369)

*Increased website traffic 40% (109,756) using SEO tools such as Google Analytics

*Increased revenue 29% ($101,531)

Retail Sales Consultant

AT&T Mobility
Apr 2012Dec 2012

*Exceeded Gross Additions and Total Opportunities quota by over 90% for both new lines and prepaid services

*Met tablet services sales and small business gross additions quota by asking each customer if they currently owned a tablet or if they had a small business account set up (if applicable)

*Obtained a Willingness to Recommend score of over 80%, which indicates how likely a customer would recommend AT&T based on the service I provided

*Delivered excellent customer service to consistently meet and exceed sales quotas by communicating offers and services to each customer and utilizing effective sales strategies to make successful closes

District Sales Manager

Oct 2011Jan 2012

* Managed up to 9 HVAC distributors on the field, and oversaw all daily operations for the sales team

*Worked with technical sales team to provide most accurate information possible and provide troubleshooting to distributors

*Increased individual distributors’ purchases by up-selling marketing programs and lead generation programs

*Performed return authorizations, special price requests, order tracking, parts allocation, program training, and demonstration of product features and benefits to clients and sales teams

*Developed strategies to meet business objectives in terms of directing marketing for HVAC distributors

*Assisted distributors in fulfilling marketing, finances, and administration requirements such as determining expenses and revenue, and interpreting policies

Wireless Sales Consultant

A Wireless (Verizon Premium Retailer)
Dec 2010Oct 2011

*Exceeded the Gross Additions and Total Opportunities quotas by over 90% for new lines, prepaid services, and upgrades

*Ranked within the top 50 out of 400 sales representatives in the company for exceeding sales quotas

*Generated new accounts through small business cold calling to obtain sales and gain referrals

*Acted as sales manager to handle all escalations.


Rowan University
Jan 2007Jan 2010

Law and Justice Studies, Business

East Carolina University
Jan 2005Jan 2007


Social Media Management
Social Media Strategy
Content Development
Content Strategy
Content Management
Brand Marketing
Brand Awareness
Competitive Intelligence
Sales Operations
Account Development
Account Management
Inventory Management
Customer Service
Strategic Planning & Execution
Market Research
Digital Marketing
Leadership Development
Content Management Systems
Budget & Cost Control
Graphic Design
Data Analysis
Google Analytics, Facebook Analytics, Twitter Analytics, various social media analytics tools (Tweriod, Likealyzer, Alexa, etc.)
Global Marketing Strategy