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I am a specialist in digital marketing and digital business development. I have more than 13 years experience as an internet marketing professional, working in both national and international companies. I also founded a niche social network, Guru del Vino.  My wide experience includes: running e-commerce sites, CRM, Social Media Marketing and Digital Marketing. I also lecture on Digital Marketing and have published academically, regarding social networks.


I set up the Megastore, an online sports retail site, the first non-newspaper content e-commerce site within the PRISA group. I remain in charge of the project and in its second year of operation (2013) the site was the 3rd highest ranked sports ecommerce website in Spain, with income of over one million euros

As online marketing manager for, I set up an eCRM strategy, the first in the PRISA group, which now has over one million registered users.

I was responsible for marketing campaigns for digital products; one product achieved 150,000 visits in 10 days, and another one was a Trending Topic in Spain, without using promoted tweets.

Work History

Dec 2016Present

Head of Digital and eCommerce

La Fórmula de Comunicación

Marketing Agency. Helping with digital transformation.

Companies such us Pernod Ricard, Hankook, Madrid Fly, JTI, L'oréal, etc.

Mar 2017Present

Head of Digital



Jun 20162017


MPC Creative

Internet Marketing for Pharmacies

Jan 2010Apr 2015

Online Marketing Manager

Diario AS

As the online marketing manager for Diario AS I am responsible for designing and marketing all online projects, both online (display, SEM, email) and offline (TV, radio, print). I am also responsible for e-commerce, working in collaboration with various advertising and media agencies.

I had managed agreements and collaborations with organisations and companies such as the NBA, bwin, Samsung, EA Sports, Microsoft, among others. I am also in charge of eCRM strategy for new client capture, client loyalty and income generation. I also organise and/or collaborate in events, such as the presentation to the press of the recently launched AS Sports Club, a digital platform for sport throughout Spain.

Apr 2008Dec 2009

Head of Relationship Marketing


Responsible for CRM and Social Media Marketing

Working in the marketing department of Prisacom I was responsible for eCRM and Social Media, as well as the digital marketing plans of some the most important brands of the PRISA group (,, I drew up the marketing plan for each of the brands, including the different social media strategies (display, SEM, affiliate marketing, viral marketing, etc.) I collaborated and reached agreements with brands such as HP, Play Station, EA Sports, Viajes Marsans, Hotusa, etc.

Jul 2007Apr 2008

Regional Manager

Gurú del Vino

As a co-founder of Gurú del Vino my responsibilities were focused on two areas: marketing and managing Spain and Latin American countries. I drew up the business plan, including the name and the brand, and was responsible for the communication strategy and client attraction.

I also worked on the business model and negotiated strategic agreements with third parties such as vinyards and Denominations of Origin.

Jan 2005Dec 2007

Marketing Executive

MTV Spain

As a marketing department executive I was responsible for: initial digital projects and their on-line marketing, drawing up briefings, working with advertising agencies, results monitoring, organising events with distributors such as Universal or Sony and celebrating programmes' anniversaries. I also organised merchandising production and consumer products related to programmes. I organised competitions and other customer loyalty activities. I organised the annual market research study carried out by the company.  

Dec 2000Sep 2004

Sales Consultant

Other Companies

Sale of mobile phone products:

Working for: El Corte Inglés, The Phone House, Offi Telefonía


Feb 2009Feb 2009



Instituto de Empresa & IAB University

Oct 2008Feb 2009

European Senior Program


- Acquisition and Customer Loyalty

- Datamining & Customer Intelligence

- Customer Relationship Management

European Certificate in Database Marketing & CRM (FEDMA)

Courses and others


- Google Analytics Certificate - Google

- Google Adwords Certificate - Google

- AB Testing - Facebook 


- Comscore MyMetrix- Comscore Team


- Tendency Marketing Program. "Marketing Viral y Redes Sociales" - ESIC

- Seminar on Marketing and Interactive advertising - IAB / AEA


- Digital Photography (90 hrs) - IFES

- OME. Attendance at seminar on online marketing (15 hrs)

- Direct and Interactive Marketing Symposium. Josep Alet (Marketingcom) - ESIC


- Online Stores (introduction and promotion). Taught by the Marketing Director at Ebay (15 hrs) - ICEMD


- Designing websites. Dreamweaver MX / Photoshop / Flash - IFES

2005- Identify and fix my goals. Ideas clearly. - ESIC & Infoempleo

-Time management. - ESIC & Infoempleo


- Effective Advertising - Grupo Consultores

- Bluetooth & Internet Mobile - Fundación Tripartita


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