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career progression

Apr 2021oct 2021

Change Communications Lead, Cox Enterprises (contract)

HR Services, Atlanta, GA
  • Defined and managed the program stakeholder outcome-driven communications change strategy, plan, project management, and approach to drive awareness. Developed and executed communications material for executive leaders, divisional leaders, and Change Network stakeholders. Created and distributed tactics including large group emails, training invites, video scripts, talking points, internal FAQS, program glossaries, and informative decks. Consulted with engagement, program subject matter experts, and sponsors on content curation. Led content development, editing, review, and publishing processes for NEXT Program communications deliverables. Led weekly editorial meetings and managed editorial production schedules and calendars. Collaborated with CEI/CAI/CCI Corporate Communications and Marketing Teams to create an intranet content strategy for the Workday HR launch. Served as the content producer and editor for the NEXT Program Newsletter.
  • Assessed the effectiveness of communications awareness for stakeholder groups, including leadership, management, and employees. Managed communication across domestic and international stakeholders and business units. Assigned and tracked necessary KPIs respective to deliverables and report back to leadership on a regular cadence. Administered and leverage communications tools as needed to meet design, delivery, and measurement needs. 
20192020

Senior Communications Coordinator/Interim Team Manager

Delta HR Service Delivery, Change Management/ Communications/Training, Atlanta, GA
  • Created and executed project-level communications plans for divisional/business unit leadership. Drove cultural change and fosters engagement and adoption. Served as a public relations practitioner and marketer for the Human Resources Department to increase awareness and engagement for Health and Wellness Benefits, Payroll, Technology, HR policies/programs/initiatives, Compensation, Employee Resource Groups, and Talent Acquisition special projects. Track and lead research, content development, review, governance, editing, publication, and distribution processes.
  • Established a baseline of current communications effectiveness and executed ongoing measurement plan for measuring progress against company outcomes/outputs.
  • Used analytical behaviors to measure the effectiveness of communications strategies and tactics, research insights, enhanced the user experience, and made necessary recommendations for outcome improvement. Leveraged cross-functional collaboration and relationship management to guide business stakeholders to make appropriate decisions best-supporting communications goals, plans, initiatives, and projects. Applied strategic and critical thinking attributes and used project management and change management methodologies to implement new communication products, tools, and technical enhancements. Led workload and assignments of junior communications team members and served as interim manager as needed. Led weekly team editorial calendar and daily assignment review.
  • Created and managed informational and call to action-based internal content for Human Resources to include (employee and leader email messaging, employee survey promotion and engagement, SkyHub-internal social media, Deltanet-SharePoint site content management, FAQs, digital articles/blogs/content updates (employee engagement increased-15%), interpreted social and web analytics, digital display banners, collateral, branded indoor and outdoor signage, reports, decks, talking points, PowerPoint presentations, and photo/corporate video storyboarding and direction). Managed content, layout/design, printing, and shipping of printed products. Served as an intranet author and mailbox moderator. Identified optimal channels for message delivery. Collaborated in an Agile approach with executives, divisional communicators, Corporate Communications, Marketing, IT, Legal, project managers, subject matter experts, graphic designers, and change managers for message alignment on enterprise-wide strategies for Delta audiences, impacting employee engagement (audience: all domestic/international employees, enterprise-wide (audience: 90,000+).

20182019

Communications Coordinator

Delta IT, Change Management/IT Communications, Atlanta, GA
  • Drove cultural change and fostered engagement and adoption through a CIO communications platform that complemented organizational change management strategy. Advised and guided IT Learning and Infrastructure & Reliability partners on communications best practices and editorial calendar across channels for Flight Plan alignment. Editor of IT Weekly Snapshot newsletter (employee engagement and impressions increased-14%) and WebEx/Century Link web conferencing lead, weekly Tech Talk learning audio show host, producer, and marketer (both audiences: 6,000+). Managed content, layout/design, printing, and shipping of printed products. Supported departmental event planning. Serve as public relations practitioner and marketer for the IT Department. Supported event planning and communications tactics for executive leadership conferences/meetings and IT employee engagement events.
  • Created and evolved internal content marketing, interactive digital platforms, and print collateral; (employee and leader email messaging, SkyHub-internal social media, Deltanet-SharePoint site content management, digital articles/blogs/analytics, interpreted social and web analytics, web conferencing strategy/production, logo governance, corporate video, audio, executive talking points, PowerPoint presentations, audio, surveys, collateral, branded indoor and outdoor signage) while partnering in an Agile means with Human Resources, Talent Management, organizational change management and Corporate Communications to position CIO and IT executives’ thought leadership and strengthen IT reputation as part of a client-based relationship. Collaborated with divisional communicators, subject matter experts, and project managers on enterprise-wide strategies for IT audiences and employee engagement.
  • Developed communications strategies and plans, programs, and campaigns using project management systems and relevant communication channels to promote new technology platforms, products, and processes. Evaluated strategy performance.  Partnered with senior leadership training members to lead first SHE Leads IT Business Resource Group event planning and marcom plan for dual-state launch, created to increase women's IT leadership development, community engagement/events and enhance diversity and inclusion impact (audience: 6,000+). 
2/21086/2018

Senior Content Developer (Short-Term Project)

TIAA Bank, Marketing Department, Jacksonville, Florida
  • Collaborated with creative, product, and legal teams and departmental clients to develop targeted external campaigns using email, web, radio (impressions increased-18%), signage, digital content, social media, advertisements, logo governance, trade events and operational communications for national marketing rebrand launch from EverBank to TIAA Bank.
  • Led heavy copywriting combined with strategic thinking, advised design concepts and voice, crafted compelling headlines, benefits-oriented body copy, and actionable CTA’s based on rebranding guidelines, business objectives to support a new national launch for multiple target audiences in all 50 states. Partnered cross-departmentally through all project management stages. 
2017 2018

Marketing and Communications Lead

Allstate Benefits, Marketing Department, Jacksonville, Florida
  • Led and executed external/internal marketing communications campaigns and project management, public relations, press kits, B-B social media (engagement increased-20%), and corporate media relations strategies impacting over 40,000 insured groups. Charged with developing content to research new and current customers, while enhancing the customer experience. Worked with creative, legal, human resources, technology, product, and field sales teams building diverse channel messaging to educate and survey thousands of American and Canadian internal agents about supplemental health/critical illness/optional insurance products and online services.
  • Wrote marketing communications/ digital content: SWOT analyses, digital storytelling, sales sheets, site updates, case studies, white papers, flyers, brochures, advertisements, reports, publications, PowerPoint presentations, SharePoint site content management, web, surveys, emails for U.S. and Canadian markets. Conducted industry statistics and audience research. Led photo production and brand logo integrity.
  • Managed public relations and social media editorial calendars, social media audits, logo governance, style guide, and newsletter editor for senior executive leadership. Managed message alignment with corporate priorities in the sales industry. Created corporate crisis communications plan for building emergency and hurricane impact. Led diverse communications tools to help drive engagement, line of sight, and culture change. Proactively identified emerging and existing issues impacting overall business performance and reputation/mitigation. Served as event presenter, business resource group keynote speaker, and departmental spokesperson.
2013 2017

Director of Communications

AARP Georgia, Atlanta, Georgia
  • Created and led all external/internal marketing communications planning and project management impacting the Silent Generation, Baby Boomers, Generation X, and multicultural audiences (Black/African American, Latino/a/x, Asian). Partnered with creative, legal, technology, product, and brand teams building diverse channel messaging to educate 1 million state members and potential members about exclusive tools, products, platforms, benefits, upcoming trainings, medical monitoring, health resources, health trends, caregiving, financial planning and identity theft.  
  • Supported team in developing a clear understanding of diversity, equity, and inclusion concepts addressing identities, intersectionality, types of bias, human rights framework, and social justice terms. 
  • Created editorial calendars and state-level strategies: public relations, marcom and advertising planning, briefs/speeches/ talking points, reports/presentations, news and feature story pitching, press releases (impressions increased-25%), media advisories, backgrounders, and newsletters. Managed photography/ videography and scripting/production efforts. Led press conferences and editorial board meetings with media outlets to pitch news angles impacting shared audiences. Coordinated with local and national media outlets including Associated Press, determined media interviews/placement and radio tours, positioned senior leadership, staff directors, and served as spokesperson. Monitored public relations engagement and awareness insights. Managed two departmental budgets and procurement processes to include marketing and public relations budget development, cost tracking, and vendor consultation oversight. Served as a member of associate state directors to guide state agenda and initiatives.
  • Using Associated Press Stylebook, AARP style guide and inclusive language, wrote marketing communications/ digital content to include flyers, brochures, reports, publications, and advertisement copy. Managed web conferencing strategy and production. Created PowerPoint presentations, surveys, emails, invites, and SharePoint digital content. Managed social media campaigns (engagement increased-21%) including editorial calendaring, message scheduling, video integration, organic and static and engagement reporting. Photographed and videotaped all engagements and events for storytelling. Collaborated with advocacy and multicultural team directors to lead multicultural marketing and outreach efforts/events in targeted media outlets in six designated cities within Georgia. 
  • Led Speakers Bureau program and trained speakers. Conducted social media writing training for members in targeted Georgia cities to increase community outreach outcomes. Led staff and volunteers in communications training and media preparation to speak on behalf of the organization using prepared talking points. Pitched state-interest feature and news topics for AARP's state-level tabloid and consulted with assigned writers.
  • Developed and administered special initiatives/events. Partnered and communicated with city, county, and congressional offices, nonprofit/governmental partners collaboratively on age-friendly community outreach initiatives (Macon/Augusta) and federal/state legislation. Successfully led Augusta-based local electeds and advocacy agency engagement to create a comprehensive age-friendly city designation application addressing aging disparities and strategies. Led communications strategy presentations for state-level AARP board members and initiative-based special advisory board members. Produced weekly, monthly and annual reports on dashboard goal outcomes (membership increased-5%) for communications and outreach. 
  • Coordinated with nonprofits, higher education institutions and government agencies to create special educational events increasing awareness for members and nonmembers.
2012 2013

Administrative & Communications Manager

Hammonds House Museum, Atlanta, Georgia
  • Managed internal/external marketing communication strategies, special event and administrative duties for African/African American/Diasporic museum. Developed, administered and developed special initiatives. Co-led donor cultivation, communication, acknowledgment and appreciation messaging. Led communication processes with organization’s executive board members.
  • Created and led: website content, social media (engagement increase-12%), talking points, news and feature stories, publications, press releases, public relations strategies (impressions increase-15%), digital content creation, volunteer management, docent training, exhibition preparation, producing docent training videos, marketing strategies, fundraising strategies (increase-18%), coordinated budgets and vendors, lease/space agreements, curation assistance with artist and exhibition research, rental site visits, youth special programming and tours, private exhibition tours, public speaking and art advocacy. Supervised interns and volunteers.
2008 2010

Director of Communications/News Magazine Editor

Sistersong Women Of Color Reproductive Justice Collective, Atlanta, Georgia
  • Directed development and implementation of a cohesive external communications strategy, addressing women's reproductive health care access and provision in state and federal legislation impacting women of color (Latina/x, Black/African American/Caribbean/Asian/Pacific Islander/Indigenous).
  • Created and led: editorial calendar, website content, social media messaging (engagement increase-15%), talking points/speeches/briefs, news and feature stories, press releases and media advisories (impressions increase-22%), backgrounders, public relations strategies, media interviews, media relationships, positioned senior leadership, advocacy support, videography and project management. Managed advertising budget for media and outdoor ads. Coordinated with international, national and local media outlets, arranged interview opportunities, and served as organization’s media spokesperson. Served as editor of the organization’s national newsmagazine, Collective Voices. Led publication’s/editorial, graphic and publishing processes. Supervised publication writers using AP guidelines and inclusive intersectional language. Managed content, layout/design, printing, and shipping of printed letters and informational materials.
  • Supported team in developing a clear understanding of diversity, equity and inclusion concepts addressing identities, intersectionality, types of bias, human rights framework, and social justice terms. Managed advocacy and communications strategies to include cultivating a productive and engaging cultural experience for all stakeholders, providing oversight for DEI activities, identifying metrics and outcomes, defined equitable and inclusive volunteer leadership roles, and empowering leaders as diverse change agents. Reported on quantitative/qualitative DEI metrics addressing targeted efforts increasing representation, training development, idea integration, and sense of belonging. Provided communications training for national affiliates and collaborative partners on the human rights framework, reproductive justice, pivoting and effectively using intersectional analysis. 
  • Assisted with fundraising strategies (increase-15%) and grant research/writing. Assisted with donor cultivation, communication, acknowledgment, appreciation and donor database. Managed communications and marketing budgets. Served as a member of organization's executive team overseeing operating budget, policies, and organizational structure/work plans.
  • Consulted and collaborated with senior leadership, outreach and governmental affairs colleagues on cross-discipline planning. Led Speakers Bureau program and trained speakers. Conducted communications training and media preparation. Managed national coalition committee of women of color communications spokespersons to collaborate on unified talking points and oppositional research in support of women's healthcare in Affordable Care Act. Partner with regional and local women's reproductive practitioners, advocacy agencies and elected officials to support affordable access to reproductive care. Assist in event planning and lead videotaping production for national reproductive justice Let's Talk About RJ conference, consisting of 50 workshop sessions over two days. Lead communications planning and work with select researchers for focus group health survey invitees taking place with 100 respondents in four states. Develop outcome-based reporting on special events and initiatives. Supervised communications staff, writers, designers, interns and volunteers.
20022007

Editor

Weddings For Us Bridal Magazine And Atlanta Business Journal Magazine, Union City, Georgia
  • Created editorial calendars for two Black/African American/Diasporic consumer magazines. Researched and wrote feature articles. Led magazine design and production process. Reviewed and approved all proofs. Served as spokesperson. Managed freelance writers and photographers. Conducted awareness presentations at targeted conferences. Co-led special event planning and assisted with coordinating bridal fashion shows. Led magazine photo shoots. 

academic mastery

Mini MBA

Rutgers University, New Jersey
  • Digital Marketing Strategy

Master of Arts in Liberal Studies

Fort Hays State University, Kansas
  • Social Sciences-Communications/Public Relations Concentration

Bachelor of Arts

Savannah State University, Georgia
  • Mass Communications-News/Editorial

technical tools

microsoft outlook
Microsoft teams
Microsoft PowerPoint
microsoft sharepoint
google analytics
adobe analytics
adobe acrobat pro
adobe Indesign
adobe Photoshop
audacity
Canva
Spredfast
centurylink/WebEx
WordPress
Salesforce
Sprinklr