Senior Communications Coordinator/Interim Team Manager
Delta HR Service Delivery, Change Management/ Communications/Training, Atlanta, GA
- Created and executed project-level communications plans for divisional/business unit leadership. Drove cultural change and fosters engagement and adoption. Served as a public relations practitioner and marketer for the Human Resources Department to increase awareness and engagement for Health and Wellness Benefits, Payroll, Technology, HR policies/programs/initiatives, Compensation, Employee Resource Groups, and Talent Acquisition special projects. Track and lead research, content development, review, governance, editing, publication, and distribution processes.
- Established a baseline of current communications effectiveness and executed ongoing measurement plan for measuring progress against company outcomes/outputs.
- Used analytical behaviors to measure the effectiveness of communications strategies and tactics, research insights, enhanced the user experience, and made necessary recommendations for outcome improvement. Leveraged cross-functional collaboration and relationship management to guide business stakeholders to make appropriate decisions best-supporting communications goals, plans, initiatives, and projects. Applied strategic and critical thinking attributes and used project management and change management methodologies to implement new communication products, tools, and technical enhancements. Led workload and assignments of junior communications team members and served as interim manager as needed. Led weekly team editorial calendar and daily assignment review.
- Created and managed informational and call to action-based internal content for Human Resources to include (employee and leader email messaging, employee survey promotion and engagement, SkyHub-internal social media, Deltanet-SharePoint site content management, FAQs, digital articles/blogs/content updates (employee engagement increased-15%), interpreted social and web analytics, digital display banners, collateral, branded indoor and outdoor signage, reports, decks, talking points, PowerPoint presentations, and photo/corporate video storyboarding and direction). Managed content, layout/design, printing, and shipping of printed products. Served as an intranet author and mailbox moderator. Identified optimal channels for message delivery. Collaborated in an Agile approach with executives, divisional communicators, Corporate Communications, Marketing, IT, Legal, project managers, subject matter experts, graphic designers, and change managers for message alignment on enterprise-wide strategies for Delta audiences, impacting employee engagement (audience: all domestic/international employees, enterprise-wide (audience: 90,000+).