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Work experience

Feb 2025Present

Chief Marketing Officer

byteSpark.ai

We’re transforming recruitment with AI that removes bias, boosts precision, and simplifies hiring at scale. As CMO at byteSpark.ai, I’m driving the launch of a platform built for smarter, fairer, faster hiring.

Our mission? To redefine how companies find and hire talent — with accuracy, speed, and inclusion at the core.

Feb 2024Feb 2025

Marketing Director

Integra Works - Dubai UAE

As Marketing Director at IntegraWorks, I spearhead the strategic marketing initiatives that position our AI-driven technology services platform at the forefront of the industry. My role is centred around crafting compelling campaigns that vividly showcase our unique marketplace—connecting world-class tech talent with forward-thinking companies. I am deeply involved in analysing market trends to inform our marketing strategies, executing diverse campaigns across multiple channels, and rigorously evaluating their impact to continuously enhance our market reach and engagement.

2021-09February 2024

Senior Key Account Director - London

Reach PLC, London, UK

Canary Wharf, London, United Kingdom

Responsible for our highest spending & strategically placed digital accounts within Reach plc - the UK's largest media network. Accounts include high end brands and large agencies based in and around London. Vast experience in dealing with the Public Sector & Government organisations and the Events industry.

Winning, nurturing and growing new and existing revenue streams, through a consultative and solutions focussed approach.

Solutions include Programmatic Digital Display, Content Marketing, Taboola Ads, Podcast Sponsorship, Facebook/Instagram, Event Sponsorships, Competitions, Newsletter Sponsorship, Google Ads/PPC, SEO, LinkedIn & Google Shopping, Video and InYourArea & Traditional Print.

I also represent Reach at prominent trade shows - 

The Business Show London 2021

2023-03Present

Business Mentor - MEFA

Media For All [MEFA]

London, England, United Kingdom

As a mentor for MEFA, I empower and uplift Black, Asian, and Ethnic minority talent in the UK media and advertising industry by sharing my experiences and insights, providing guidance, coaching, and practical advice to help them succeed personally and professionally.

2008-01present

Award Winning Professional Photographer & Videographer

Sham Hussain Photography

Corporate & Wedding Specialist

Winner of English Wedding Awards 2019
Winner of the LUX Global Excellence Awards 2021
Media Innovator Awards Winner 2020
Official Getty Images Contributor
Member of SWPP - Association for Professional Wedding and Portrait
Photographers

Example Highlight Trailer Video

Sham Hussain - Trustpilot Reviews

2017-07present

Founder

Sham Hussain Agency

United Kingdom

In my spare time, I provide a bespoke Digital marketing consultancy service to various charities ranging from various places of Islamic worship/Trusts & dedicated charities like NZF, SYF, Good Deed Charity and Islamic Aid. I have also been actively involved with various fundraising campaigns over the years with experience of using GiveWP, Facebook and GoFundMe platforms.

Before & After - City Central Mosque

Before & After - Maidenhead Mosque

Before & After - Good Deed Charity

2020-092021-09

Digital Media & Video Production Manager

Success Local Limited, Lutterworth, UK

Leicester, United Kingdom

Heading up a new Video/Photography department within Success Local to include the creation & production of client videos, video tours & Google Street View Photography.  Creating a new range of innovative products and providing Training & Support to our Sales teams. This role reports directly to the MD and involves collaboration with the senior management team to produce a viable source of revenue for the future.

2018-042020-08

Digital Account Director (Senior) & Google Shopping Specialist for Yell

Yell Agency

Holborn, London, United Kingdom

Working closely with the digital leadership team taking on responsibility for delivering success across a portfolio of high value Premier Account clients.
Operating across all digital channels as an expert in consumer and market behaviour. Proactively seeking out new opportunities and delivering success to Premier accounts.

Yell are the UK's No1 provider of managed digital marketing services.

2013-012018-04

National Business Development Director

Yell Agency

Holborn, London, United Kingdom

Agency Business Development Manager for London offering digital marketing solutions to national blue chip companies and media agencies and their clients in London and throughout the UK.  Whether it's branding or direct response, creating strategically planned campaigns including search, display, video, websites, e-commerce and social media.

2005-102013-01

Major Account Manager

Yell

Surrey, United Kingdom

The role is business-to-business orientated, offering marketing solutions to the SME market place. These range from packaged business leads, maximising revenues, customer growth and satisfaction. Working with high value existing accounts offering Yell's market leading portfolio of online, print, voice and mobile offerings including Google Adwords (Google Authorised Reseller).
Online products include Paid inclusion, PPC, Advert Syndication & Websites (High Quality SEO).

2004-102005-10

Senior Marketing Executive - CRM Advertiser Propositions

Yell

Reading, Berkshire, United Kingdom

Development and implementation of CRM initiatives across the Yell product range. Ensure that CRM infrastructure including knowledge management, systems, operational capability, segmentation deployment are followed for each Advertiser initiative (including prospects) across business strategies of Acquisition, Retention and Growth.

1999-102004-10

Key Account Executive - NCS

Yell

Slough, Berkshire, United Kingdom

Management of a portfolio of high profile and sensitive Key accounts, providing a world class service building and maintaining relationships.

Education

June 25 June 27

LinkedIn Marketing Solutions Fundamentals

LinkedIn

Qualified in creating ad campaigns using LinkedIn's targeting, measuring and analysing campaign's performance.

May 2024Ongoing

NextMBA - Marketing Director

Online

The NextMBA is the flagship programme of the CLIP-accredited Mazars University.

Google Squared Online

London - 2016 - 5 month intensive course

Qualified Google Squared Online Professional

Squared Online is an award-winning global digital marketing leadership qualification created by Google and endorsed by AVADO, IAB & IPA.

19961999

Bachelor of Science

University. of London

Queen Mary, U. of London
Bachelor of Science (B.Sc.), Genetics • (1996 - 1999)

19941996

A Levels, Physics, Chemistry & Biology

Slough Grammar School, Slough, Berkshire

languages

English
10
Urdu
9
Punjabi
6

Achievements

  • Award winning Digital Marketing Specialist
  • Nationals ACE Sales Award Winner
  • Yell Gold Award Winner
  • Award Winning Professional Photographer & Videographer
  • Winner of English Wedding Awards 2019
  • Winner of the LUX Global Excellence Awards 2020
  • Media Innovator Awards Winner 2020
  • Enterprise Mentoring Certificate
  • MIoEE Mentor
  • Google AdWords Sales
  • Google Adwords Certified Partner
  • Member of SWPP - Society of Wedding & Portrait Photographers

Certifications

  • Official Google Partner (Agency Partner)
  • Google Squared Online - 2016
  • Google Adwords Certified Professional
  • Google Adwords Certified Partner
  • Enterprise Mentoring Certificate
  • Google Tag Manager Fundamentals
  • Enterprise Mentoring

Associations

  • SWPP - Association for Professional Wedding & Portrait Photographers (Member)
  • MEFA - Business Mentorship