Sharmaine Mitchell

• Curated content for Georgia Institute of Technology Human Resources social media accounts related to recruitment and branding
• Supported in creating and producing printed recruiting materials, including flyers, signage, and slides
• Captured and collected content to create graphically appealing and visually on-brand resources for recruitment and retention initiatives
• Provided support for Georgia Tech Human Resources Communications Department, including graphic design, website updates, video production, document creation, and internal campaigns

• Designed, created, and organized print media
• Prepared (research, write, etc.) various marketing communication pieces (news editorials, brochures, fliers, scripts, PSAs, social media content, and website updates, talking points, briefing papers) that informed stakeholders
• Designed graphics and images and/or produced videos to accompany marketing communication pieces, where applicable
• Conceptualized, implemented, and expanded brand strategy and visual identity elements (color palettes, typography, etc.)
• Documented programs and accomplishments that aligned with the school's vision and mission through storytelling, photography, and videography to share with stakeholders via social media channels and community and online media outlets
• Planned and executed all web and social media campaigns
• Designed, built, and maintained the school's social media presence
• Produced informational and promotional videos for various purposes/platforms (concept to post-production) for internal and external audiences
• Secured and coordinated media coverage for major school events
• Prepared written correspondence (speeches, remarks, etc.) for administrators for key events

• Provide support for Trinity School Advancement Office (videography, web content, social media, graphics)
• Oversee digital communication and creat print pieces for local chamber music organization
• Overhaul websites for small businesses and non-profits
• Create social media ads (copy, graphics, scheduling)
• Produce promotional videos for prominent independent school

• Assumed primary responsibility for all aspects of the school's website, including developing, managing, and maintaining the site

• Oversaw the school's complete online presence, including social media, ensuring consistency with the objectives of the Office of Advancement and the school's strategic goals

• Drove digital media programs through design, development, deployment, and ongoing management

• Monitored industry trends and technologies; researched, recommended, and applied new technologies as they emerged

• Coordinated filming of key school events

• Created promotional videos that exemplified the Trinity experience and aligned with the objectives of the Office of Advancement

• Organized and distributed the school's online weekly newsletter, Trinity This Week

• Managed school-wide and large partnership events using online management tools (Eventbrite, SignUpGenius)

• Created and distributed reports on website traffic and engagement

• Managed digital media budget

• Assisted Director of Marketing and Communications in development and execution of school publications as requested

• Managed Trinity School's website, which served as the school's main vehicle for communication for students, Faculty, Staff, Board members, parents, alumni, and prospective families

• Designed, implemented, and managed new website pages and components when requested

• Managed login and directory information for all website users (~6,400 users)

• Filmed and creatively shared school-wide events via web and DVD

• Produced promotional videos

• Monitored online payments, classroom web page content, conference schedules, handbooks, classroom blogs and wikis, etc.

• Maintained, organized, and purged web files (photos, videos, documents, form submissions)

• Assisted Director of Communications with preparation of broadcast emails

• Developed tutorials and other training resources for website contributors

Minor in Mass Communications