• Brand Strategy- A detailed brand guide that includes competitor analysis, suggested visuals for website and social media, marketing strategies, influencer budgeting, packaging recommendations, website copy recommendations, blog ideas, etc.
• Social Media Strategy- A detailed guide with competitor research, copy ideas, visual ideas, how to put a monthly content calendar together, influencer marketing, etc.
• Setting up all social media accounts- including copy. 
• Photography- product shots and lifestyle images to be used on website, social media, and marketing materials
• Curate images- find open-source images as well as stock images to be used for website, social media, and marketing materials.
• Videography- shooting videos for website and social media
• Casting talent for photo or video shoots
• Location scouting
• Copywriting- website, social media, newsletters and blogs.
• Websites- create websites from scratch in Shopify, Squarespace, and WordPress with images, copy, product descriptions, etc. Or website refresh from an existing website.
• I have worked with product and service-based industries, including fashion, beauty, health/ wellness, CPG, dentists, CBD, apps, lawyers, coaches, and doctors, etc.
• I've written over 100 beauty product descriptions and over 75 fashion product descriptions. 
• 4- week in advance social media content calendar for brand approval with image, copy, and hashtags. 
• Community management- answering and responding to all comments or questions.
• Community engagement- genuinely liking and commenting on accounts of potential consumers through a very strategic way of utilizing hashtags. 
• Blogs
• Newsletters
• Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, TikTok
• Influencer marketing- this includes all correspondence, contracts, payments, etc. 
• Social media analytics reports
• Google Drive
• Google Analytics
• Adobe Suite- Photoshop, Illustrator, InDesign
• Hootsuite, LATER, Sprout Social
• Canva
• Photo and Video studio with lighting, backdrops, and sound recording equipment
• Proven track record of growing followers. Proven track record of increasing online sales. Proven track record of an app client's downloads.

• Brands include- fashion, accessories, beauty, fitness, and beverage industries.  
• Detailed analysis of the brand and its competitors.  
• Creating strategies to build brand awareness, social media presence, and grow online sales.  
• Create a detailed strategy for client discussion and approval regarding all photography, videos, and verbal campaigns.
• Write copy for social media content and create appropriate hashtags where applicable.
• Write product descriptions for new product launches and copy for press releases.
• Create images and copy for email blasts to the brand's customer list through iContact or MailChimp.
• Detailed website copy to educate and engage the consumer. 
• Write blogs that inform and excite new and existing clients.
• Execute production schedule.  Hire model talent as well as make-up/hair talent.  Negotiate location and crew costs.
• Prop Styling to create innovative images that engage consumers.
• Select and schedule all social media content whether video, photography, or written campaigns for FaceBook, Twitter, Instagram, Pinterest, and YouTube.    
• Create detailed monthly reports of all social engagement to evaluate success and make adjustments where needed.  

• Curate topics relating to motherhood, parenting, and relationships.
• Write, edit, and post all content on WP (Word Press) theme including making sure that the blog is Search Engine Optimized and keywords properly related to the topic.
• Curate DIY ideas.  Shoot, edit, as well as create original music for all videos. 
• One DIY video has been featured multiple times on HomeTalk, the #1 website for DIY videos.  This video alone has had over 200k views on YouTube.
• Curating other relevant content and using Adobe Photoshop and InDesign to create or enhance content where needed. 
• Post all blogs and DIYs on social media: Facebook, Twitter, Instagram, YouTube, and Pinterest.
• Strategic media buys on social outlets including Facebook, Twitter, Instagram, Pinterest, and YouTube.
• Networking and following major players in the Mommy blogging community including putting together an excel of hundreds of mommy bloggers worldwide.
• Blogger for Huffington Post Parents.
• An influencer in the mommy community and paid to promote brands

• Designed Women’s fashion jewelry, including creating 3D designs, models, molds, and castings. Soldered metal castings, set stones, enameled and assembled jewelry.
• Organized and managed entire production processes, including working directly with casting factories, plating factories, and assembly. Enforced routine inspections, and communication. This includes both the US and overseas manufacturing.  
• Attended countless gem shows and worked with semi-precious stones.
• Showed multiple collections of Shameless Jewelry at ENK and PROJECT trade shows.
• Designed and built displays for trade shows.
• Visually created and handled all social media accounts as well as media buys on all social media outlets.
• Wrote hundreds of product descriptions and uploaded images with descriptions on the website.
• Created all visuals for promotional use on social media as well as for PR firm and trade shows. This included flyers, banners, and press releases.
• Dealt directly with PR firm and NY and LA Showrooms.
• Some stores sold to: Anthropologie, Henri Bendel, Neiman Marcus Cusp, Amazon. Countries sold to: Japan, Canada, UK, Australia, and USA.

• Researched trends in fashion jewelry and trend forecasting.
• Consulted and advised on lower tier department store jewelry trends and forecasting.
• Created detail vision boards of designs and inspirational magazine tears.
• Designed and developed multiple jewelry collections.
• Worked directly with manufacturer and attended meetings to insure quality control.

• Auditioned against thousands of accessory designers from across the US.
• Designed and made within crazy deadlines jewelry (necklaces, bracelets, earrings, and rings), hand bags, shoes, belts and hats.
• Worked well under pressure while being video taped.  
• Took direction from show host, Eva Lorenzotti and Molly Sims.

Full Academic Scholarship.  Graduated Magna Cum Laude