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Shea Curry

Director of Social Media, Copywriting, Marketing, and Production

Summary

Nothing excites me more than creating. Whether it's a brand strategy, writing, creating visuals through photography and video, or clever verbal campaigns, I love nothing more than a creative challenge. I understand the hurdles that brands face these days, especially when it comes to the ever-changing algorithms of social media. I have a real passion for working with emerging and existing brands to help keep them relevant, engaging, and innovative. 

Work experience

2016Present

Brand Strategy and Social Media Consultant and Social Media Manager

Catch Social
  • Brand Strategy- A detailed brand guide that includes competitor analysis, suggested visuals for website and social media, marketing strategies, influencer budgeting, packaging recommendations, website copy recommendations, blog ideas, etc.
  • Social Media Strategy- A detailed guide with competitor research, copy ideas, visual ideas, how to put a monthly content calendar together, influencer marketing, etc.
  • Setting up all social media accounts- including copy. 
  • Photography- product shots and lifestyle images to be used on website, social media, and marketing materials
  • Curate images- find open-source images as well as stock images to be used for website, social media, and marketing materials.
  • Videography- shooting videos for website and social media
  • Casting talent for photo or video shoots
  • Location scouting
  • Copywriting- website, social media, newsletters and blogs.
  • Websites- create websites from scratch in Shopify, Squarespace, and WordPress with images, copy, product descriptions, etc. Or website refresh from an existing website.
  • I have worked with product and service-based industries, including fashion, beauty, health/ wellness, CPG, dentists, CBD, apps, lawyers, coaches, and doctors, etc.
  • I've written over 100 beauty product descriptions and over 75 fashion product descriptions. 
  • 4- week in advance social media content calendar for brand approval with image, copy, and hashtags. 
  • Community management- answering and responding to all comments or questions.
  • Community engagement- genuinely liking and commenting on accounts of potential consumers through a very strategic way of utilizing hashtags. 
  • Blogs
  • Newsletters
  • Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, TikTok
  • Influencer marketing- this includes all correspondence, contracts, payments, etc. 
  • Social media analytics reports
  • Google Drive
  • Google Analytics
  • Adobe Suite- Photoshop, Illustrator, InDesign
  • Hootsuite, LATER, Sprout Social
  • Canva
  • Photo and Video studio with lighting, backdrops, and sound recording equipment
  • Proven track record of growing followers. Proven track record of increasing online sales. Proven track record of an app client's downloads.
20132016

Director of Social Media, Copywriting, Marketing, and Production

Brandstory.us
  • Brands include- fashion, accessories, beauty, fitness, and beverage industries.  
  • Detailed analysis of the brand and its competitors.  
  • Creating strategies to build brand awareness, social media presence, and grow online sales.  
  • Create a detailed strategy for client discussion and approval regarding all photography, videos, and verbal campaigns.
  • Write copy for social media content and create appropriate hashtags where applicable.
  • Write product descriptions for new product launches and copy for press releases.
  • Create images and copy for email blasts to the brand's customer list through iContact or MailChimp.
  • Detailed website copy to educate and engage the consumer. 
  • Write blogs that inform and excite new and existing clients.
  • Execute production schedule.  Hire model talent as well as make-up/hair talent.  Negotiate location and crew costs.
  • Prop Styling to create innovative images that engage consumers.
  • Select and schedule all social media content whether video, photography, or written campaigns for FaceBook, Twitter, Instagram, Pinterest, and YouTube.    
  • Create detailed monthly reports of all social engagement to evaluate success and make adjustments where needed.  
2015Present

Social Media- Digital Influencer

Shameless Mama
  • Curate topics relating to motherhood, parenting, and relationships.
  • Write, edit, and post all content on WP (Word Press) theme including making sure that the blog is Search Engine Optimized and keywords properly related to the topic.
  • Curate DIY ideas.  Shoot, edit, as well as create original music for all videos. 
  • One DIY video has been featured multiple times on HomeTalk, the #1 website for DIY videos.  This video alone has had over 200k views on YouTube.
  • Curating other relevant content and using Adobe Photoshop and InDesign to create or enhance content where needed. 
  • Post all blogs and DIYs on social media: Facebook, Twitter, Instagram, YouTube, and Pinterest.
  • Strategic media buys on social outlets including Facebook, Twitter, Instagram, Pinterest, and YouTube.
  • Networking and following major players in the Mommy blogging community including putting together an excel of hundreds of mommy bloggers worldwide.
  • Blogger for Huffington Post Parents.
  • An influencer in the mommy community and paid to promote brands
20082014

Creative Director

Shameless Jewelry
  • Designed Women’s fashion jewelry, including creating 3D designs, models, molds, and castings. Soldered metal castings, set stones, enameled and assembled jewelry.
  • Organized and managed entire production processes, including working directly with casting factories, plating factories, and assembly. Enforced routine inspections, and communication. This includes both the US and overseas manufacturing.  
  • Attended countless gem shows and worked with semi-precious stones.
  • Showed multiple collections of Shameless Jewelry at ENK and PROJECT trade shows.
  • Designed and built displays for trade shows.
  • Visually created and handled all social media accounts as well as media buys on all social media outlets.
  • Wrote hundreds of product descriptions and uploaded images with descriptions on the website.
  • Created all visuals for promotional use on social media as well as for PR firm and trade shows. This included flyers, banners, and press releases.
  • Dealt directly with PR firm and NY and LA Showrooms.
  • Some stores sold to: Anthropologie, Henri Bendel, Neiman Marcus Cusp, Amazon. Countries sold to: Japan, Canada, UK, Australia, and USA.
May 2012Nov. 2012

Design Consultant

Eva Lorenzotti, New York, NY
  • Researched trends in fashion jewelry and trend forecasting.
  • Consulted and advised on lower tier department store jewelry trends and forecasting.
  • Created detail vision boards of designs and inspirational magazine tears.
  • Designed and developed multiple jewelry collections.
  • Worked directly with manufacturer and attended meetings to insure quality control.
2011

One of Twelve Contestants

Project Accessory on LIFETIME
  • Auditioned against thousands of accessory designers from across the US.
  • Designed and made within crazy deadlines jewelry (necklaces, bracelets, earrings, and rings), hand bags, shoes, belts and hats.
  • Worked well under pressure while being video taped.  
  • Took direction from show host, Eva Lorenzotti and Molly Sims.

Education

Bachelor of Fine Arts

Marymount Manhattan College, NYC

Full Academic Scholarship.  Graduated Magna Cum Laude

Portfolio