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Shea Curry

Director of Social Media, Copywriting, Marketing, and Production

    Summary

    Nothing excites me more than creating. I love a good challenge and finding solutions to problems. Whether it's a brand strategy, writing, creating visuals through photography and video, or clever verbal campaigns, I believe that collaborative problem solving is the key to exponentially building a brand and empowering its employees to feel like they are a part of a family. I understand the hurdles brands face these days, especially regarding the ever-changing algorithms of social media and the multiple areas of marketing which can be overwhelming and often expensive. I am passionate about working with emerging and existing brands to keep their budgets streamlined while ensuring their content stays relevant, engaging, and innovative.

    Work experience

    2016Present

    Brand Strategy and Consulting. Social Media Consulting and Management.

    Catch Social
    • Brand Consulting and Strategy- Detailed strategy guides that dive deep into what's working and what's not across website, social media, content, internal team management, and more for both B2B and B2C brands. Consulting and strategy include competitor analysis, suggested content and brand voice for website, social media, and marketing, influencer budgeting, packaging recommendations, website copy recommendations, blog ideas, etc.
    • Team Leadership- Help brands manage multiple teams- web dev, marketing, social media, and sales. 
    • Social Media Strategy- A detailed guide with competitor research, copy ideas, visual ideas, how to put a monthly content calendar together, influencer marketing, etc.
    • Setting up all social media accounts- including copy. 
    • Photography- product shots and lifestyle images to be used on website, social media, and marketing materials
    • Curate images- find open-source images as well as stock images to be used for website, social media, and marketing materials.
    • Videography- shooting videos for website and social media
    • Casting talent for photo or video shoots
    • Location scouting
    • Copywriting- website, social media, newsletters, and blogs.
    • Websites- create websites from scratch in Shopify, Squarespace, and WordPress with images, copy, product descriptions, etc. Or website refresh from an existing website.
    • I have worked with product and service-based industries, including fashion, beauty, health/ wellness, CPG, dentists, CBD, apps, lawyers, coaches, doctors, etc.
    • I've written hundreds of beauty and fashion product descriptions. 
    • 4- week in advance social media content calendar for brand approval with image, copy, and hashtags. 
    • Community management- answering and responding to all comments or questions.
    • Community engagement- genuinely liking and commenting on accounts of potential consumers through a very strategic way of utilizing hashtags. 
    • Blogs
    • Newsletters
    • Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, TikTok
    • Influencer marketing- this includes all correspondence, contracts, payments, etc. 
    • Social media analytics reports
    • Google Drive
    • Google Analytics
    • Adobe Suite- Photoshop, Illustrator, InDesign
    • Hootsuite, LATER, Sprout Social
    • Canva
    • Photo and Video studio with lighting, backdrops, and sound recording equipment
    • Proven track record of growing followers. Proven track record of increasing online sales. Proven track record of an app client's downloads.
    20132016

    Director of Social Media, Copywriting, Marketing, and Production

    Brandstory.us
    • Brands include- fashion, accessories, beauty, fitness, and beverage industries.  
    • Detailed analysis of the brand and its competitors.  
    • Creating strategies to build brand awareness, social media presence, and grow online sales.  
    • Create a detailed strategy for client discussion and approval regarding all photography, videos, and verbal campaigns.
    • Write copy for social media content and create appropriate hashtags where applicable.
    • Write product descriptions for new product launches and copy for press releases.
    • Create images and copy for email blasts to the brand's customer list through iContact or MailChimp.
    • Detailed website copy to educate and engage the consumer. 
    • Write blogs that inform and excite new and existing clients.
    • Execute production schedule.  Hire model talent as well as make-up/hair talent.  Negotiate location and crew costs.
    • Prop Styling to create innovative images that engage consumers.
    • Select and schedule all social media content whether video, photography, or written campaigns for FaceBook, Twitter, Instagram, Pinterest, and YouTube.    
    • Create detailed monthly reports of all social engagement to evaluate success and make adjustments where needed.  
    2015Present

    Social Media- Digital Influencer- @shamelessmama

    Shameless Mama
    • Curate topics relating to motherhood, parenting, and relationships.
    • Write, edit, and post all content on WP (Word Press) theme including making sure that the blog is Search Engine Optimized and keywords properly related to the topic.
    • Curate DIY ideas.  Shoot, edit, as well as create original music for all videos. 
    • One DIY video has been featured multiple times on HomeTalk, the #1 website for DIY videos.  This video alone has had over 200k views on YouTube.
    • Curating other relevant content and using Adobe Photoshop and InDesign to create or enhance content where needed. 
    • Post all blogs and DIYs on social media: Facebook, Twitter, Instagram, YouTube, and Pinterest.
    • Strategic media buys on social outlets including Facebook, Twitter, Instagram, Pinterest, and YouTube.
    • Networking and following major players in the Mommy blogging community including putting together an excel of hundreds of mommy bloggers worldwide.
    • Blogger for Huffington Post Parents.
    • An influencer in the mommy community and paid to promote brands
    20082014

    Creative Director

    Shameless Jewelry
    • Designed Women’s fashion jewelry, including creating 3D designs, models, molds, and castings. Soldered metal castings, set stones, enameled and assembled jewelry.
    • Organized and managed entire production processes, including working directly with casting factories, plating factories, and assembly. Enforced routine inspections, and communication. This includes both the US and overseas manufacturing.  
    • Attended countless gem shows and worked with semi-precious stones.
    • Showed multiple collections of Shameless Jewelry at ENK and PROJECT trade shows.
    • Designed and built displays for trade shows.
    • Visually created and handled all social media accounts as well as media buys on all social media outlets.
    • Wrote hundreds of product descriptions and uploaded images with descriptions on the website.
    • Created all visuals for promotional use on social media as well as for PR firm and trade shows. This included flyers, banners, and press releases.
    • Dealt directly with PR firm and NY and LA Showrooms.
    • Some stores sold to: Anthropologie, Henri Bendel, Neiman Marcus Cusp, Amazon. Countries sold to: Japan, Canada, UK, Australia, and USA.
    May 2012Nov. 2012

    Design Consultant

    Eva Lorenzotti, New York, NY
    • Researched trends in fashion jewelry and trend forecasting.
    • Consulted and advised on lower tier department store jewelry trends and forecasting.
    • Created detail vision boards of designs and inspirational magazine tears.
    • Designed and developed multiple jewelry collections.
    • Worked directly with manufacturer and attended meetings to insure quality control.
    2011

    One of Twelve Contestants

    Project Accessory on LIFETIME
    • Auditioned against thousands of accessory designers from across the US.
    • Designed and made within crazy deadlines jewelry (necklaces, bracelets, earrings, and rings), hand bags, shoes, belts and hats.
    • Worked well under pressure while being video taped.  
    • Took direction from show host, Eva Lorenzotti and Molly Sims.

    Education

    Bachelor of Fine Arts

    Marymount Manhattan College, NYC

    Full Academic Scholarship.  Graduated Magna Cum Laude

    Portfolio

    This is a tiny snippet of brand consulting, website design, website copy, product descriptions, blogs, photography, videography, social media, etc..