Sidhartha Maity

• Re-scaled and institutionalised VOLUME’s digital vertical, expanding team strength, platform depth, and revenue impact while owning full P&L responsibility.
• Accelerated client growth by 5X, scaling combined media spends and driving revenue outcomes, including KANPEKI’s growth from ₹30L to ₹1.2Cr in monthly sales within 6 months.
• Owned end-to-end digital strategy and execution across QSR / Café Retail (The Coffee Bean & Tea Leaf) and Beauty & Personal Care D2C (KANPEKI), spanning branding, performance, and full-funnel design.
• Architected omnichannel digital ecosystems across Google, Meta, Amazon Ads, DV360/programmatic, OTT partnerships, marketplaces, and quick commerce, aligned to category-specific growth objectives.
• Unlocked and scaled advanced media capabilities, including Amazon Video Ads, DV360, OTT partnerships, and strengthened search excellence, securing the Google Partner badge.
• Directed high-impact brand and market launches, including India-wide franchise marketing, NSO support (OOH + digital), and international market entry (Maldives) for CBTL.
• Scaled D2C and marketplace performance across website, Amazon, Flipkart, Myntra, and Blinkit, driving ROAS, conversion efficiency, and sustainable spend expansion.
• Corrected and institutionalised measurement and attribution, collaborating with Google and Meta product teams to deploy automated, decision-ready reporting frameworks.
• Built and led a 10-member cross-functional team, setting SOPs, review cadences, and performance benchmarks while mentoring talent across brand management and digital functions.

• Led the remote development and execution of digital marketing strategies for a suite of SaaS products.
• Led SEM, SEO, PPC, email, social media, and content marketing initiatives to drive lead generation and customer engagement.
• Collaborated with cross-functional teams to optimise conversion funnels and enhance overall ROI through data-driven decisions.
• Directed end-to-end digital marketing campaigns for SaaS product launches while working remotely.
• Coordinated with design, product, and sales teams to ensure messaging consistency and campaign alignment.
• Monitored key performance metrics, conducted A/B testing, and adjusted strategies to improve conversion rates and customer acquisition.
• Led the setup of end to end measurement & tracking for organic and paid visitors.

Brands:

1. Manyavar, Mohey, Mebaz & A.O. Smith

• Research and study audiences and products to make a robust and efficient media strategy.
• Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected
• Responsible for addressing client queries and actively participating in strategic discussions in addition to performance analysis and post campaign evaluations
• Identifying room for growth and improvement in existing business, striving for efficient utilisation of resources and media
• Website traffic and heat map analysis through Google Analytics and customer behaviour analysis using Delve.AI and various other third-party tools

Brands:

1. GSK

• Led a portfolio of GSK & Pfizer products for NA region on Google & Bing Search
• Reviewed platform performance through SA 360
• Implement innovative ideas for the account such as beta features
• Effective optimisations skills and hacks to impact 20% growth in traffic

Brands:

1. Google (Hardware) - NA, EMEA & APAC 
2. adidas - India

Scope:

• Google - Owned performance & sales of Google Hardware products such as Chromebooks, Pixel phones, Pixel buds, etc.
• adidas - Led the branding and performance marketing of the brand through Print, OOH, Digital

Responsibilities:

• Led end-to-end activation and execution for Google Hardware Products and adidas, covering branding and performance marketing across web and app ecosystems.
• Owned campaign activation, launch readiness, and ongoing optimisation, ensuring timely delivery of promotions, product launches, and quarterly initiatives across markets.
• Drove Google Search, YouTube (Video + Display), Programmatic & 3rd party publishers for Google Hardware Products across APAC, North America, and EMEA, managing BAU operations alongside launch-and-scale programs from execution, optimisation to reporting on key KPIs.
• Acted as the primary digital media owner for adidas India, leading Google media planning, budget allocation, execution, and client communication in coordination with integrated planning and channel leads.
• Translated client and servicing briefs into clear activation roadmaps, aligning media KPIs with business objectives and seasonal priorities.
• Managed app install and re-engagement campaigns using UAC and third-party attribution tools (AppsFlyer).
• Monitored LTV performance and optimised campaigns for profitability.
• Built performance dashboards and reporting frameworks for weekly/monthly reviews.
• Delivered performance efficiency improvements (ROAS, CPA, CPI) through structured optimisation, testing frameworks, and rapid iteration.
• Led measurement and reporting using Google Analytics (Google Hardware) and AppsFlyer (adidas), preparing weekly, monthly, and quarterly performance reviews for internal and client stakeholders.
• Championed process innovation and scalable execution, introducing faster ways of setting up campaigns, ads, and extensions across accounts and markets.
• Mentored and coached junior team members on campaign setup, optimisation, and best practices, while supporting motivation and performance through regular feedback cycles.
• Proactively pitched new ideas, platform betas, and activation approaches to client servicing and planning teams to support upcoming product launches and growth opportunities.

• Led support and optimisation for Google App Campaigns (UAC), Search & YouTube campaigns across NA, EMEA & APAC.
• Analysed campaign performance using CPI, CPA, ROAS, and conversion metrics to drive scalable user acquisition.
• Supported advertisers with troubleshooting app campaign issues related to tracking, attribution, disapprovals, and delivery.
• Collaborated with product and engineering teams to identify root causes of tracking discrepancies.
• Guided clients on Firebase & Appsflyer attribution setup and best practices.
• Delivered 20%+ performance improvement through structured optimisation frameworks.
• Provided consultative support via email, video calls, and internal escalation channels.

• Consulted 1000+ enterprise advertisers and 10,000+ SMB clients on Google Ads app campaign performance.
• Resolved campaign setup errors, tracking issues, conversion discrepancies, and delivery concerns.
• Provided end-to-end troubleshooting support across chat, email, and call interactions.
• Analysed CPI, CPA & ROAS to recommend budget allocation and optimisation strategies.
• Maintained 98.5%+ client satisfaction rate in a 24x7 rotational support model.
• Escalated complex attribution and policy issues to internal product teams for resolution.

3.45 / 4 CGPA

61%