Sidhartha Maity

• Driving brand growth through integrated creative & performance marketing strategies.
• Lead brand strategy, creative communication & performance marketing for D2C e-commerce, Quick Commerce, retail, fashion, hospitality & healthcare brands.
• Build full-funnel digital ecosystems integrating branding, content, media buying & analytics.
• Manage campaigns on Google Ads, Meta Ads, programmatic DSPs & influencer marketing platforms.
• Drive ROAS & conversion growth through data-driven optimizations.
• Oversee cross-functional teams, ensuring scalable processes & creative excellence.

Key Achievements:

• Developed and implemented integrated digital strategies increasing client ROAS and conversion rates.
• Streamlined creative + media workflows for faster campaign turnaround and cost efficiency.
• Led high-impact campaigns for Tier-1 brands, balancing storytelling with performance metrics.

• Led the remote development and execution of digital marketing strategies for a suite of SaaS products.
• Led SEM, SEO, PPC, email, social media, and content marketing initiatives to drive lead generation and customer engagement.
• Collaborated with cross-functional teams to optimise conversion funnels and enhance overall ROI through data-driven decisions.
• Directed end-to-end digital marketing campaigns for SaaS product launches while working remotely.
• Coordinated with design, product, and sales teams to ensure messaging consistency and campaign alignment.
• Monitored key performance metrics, conducted A/B testing, and adjusted strategies to improve conversion rates and customer acquisition.
• Led the setup of end to end measurement & tracking for organic and paid visitors.

• Research and study audiences and products to make a robust and efficient media strategy.
• Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected
• Responsible for addressing client queries and actively participating in strategic discussions in addition to performance analysis and post campaign evaluations
• Identifying room for growth and improvement in existing business, striving for efficient utilisation of resources and media
• Website traffic and heat map analysis through Google Analytics and customer behaviour analysis using Delve.AI and various other third-party tools

• Led a portfolio of GSK & Pfizer products for NA region on Google & Bing Search
• Reviewed platform performance through SA 360
• Implement innovative ideas for the account such as beta features
• Effective optimisations skills and hacks to impact 20% growth in traffic

• Ensuring timely activation for campaigns and promotional setups are delivered for client.
• Preparing Weekly, Monthly & Quarterly performance reports for client servicing teams.
• Devise actions on the accounts to optimise performance of campaigns.
• Taking brief from client servicing teams for new product or promotion activation for/in a quarter.
• Innovating quicker ways to perform tasks at scale.
• Debriefing the team to deliver the ask from client in a timely fashion.
• Coaching & mentoring team members to setup campaigns, ads & extensions at scale across accounts and markets.
• Pitching new ideas to client servicing & planning teams for new product launches in upcoming quarters.
• Managing team members and ensuring motivation is constant through one on one feedback sessions and monthly or quarterly performance reviews

• Consulted 1000+ LCS (Large Customer Segment) clients/agency partners as a vendor to Google via email or video call support.

• Consulted 10,000+ SMB's with 98.5%+ client satisfaction rate and account growth rate of 80% in ROAS, CPA & optimisation score.
  

3.45 / 4 CGPA

61%