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Professional Summary

A strategic digital marketing and client servicing professional with 10+ years of diverse experience in media, advertising, and digital strategy. Adept in developing data-driven annual operating plans, managing large cross-functional teams, and leading high-value client relationships across verticals like FMCG, fashion, SaaS, healthcare, and technology. Expertise includes media planning, performance marketing, and client P&L management. Proven success in driving upsells, renewals, ROI-focused campaigns, and award-winning digital campaigns.

Professional Experience

ANR Technology Services

Nov 2022Present
Senior Digital Marketing Manager
  • Spearheaded the remote development and execution of digital marketing strategies for a suite of SaaS products.
  • Led SEO, PPC, email, social media, and content marketing initiatives to drive lead generation and customer engagement.
  • Collaborated with cross-functional teams to optimize conversion funnels and enhance overall ROI through data-driven decisions.
  • Directed end-to-end digital marketing campaigns for SaaS product launches while working remotely.
  • Coordinated with design, product, and sales teams to ensure messaging consistency and campaign alignment.
  • Monitored key performance metrics, conducted A/B testing, and adjusted strategies to improve conversion rates and customer acquisition.
  • Led the setup of end to end measurement & tracking for organic and paid visitors.

FoxyMoron Digital Marketing Pvt. Ltd.

Dec 2021Oct 2022
Media Client Servicing Manager
  • Research and study audiences and products to make a robust and efficient media strategy.
  • Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected
  • Responsible for addressing client queries and actively participating in strategic discussions in addition to performance analysis and post campaign evaluations
  • Identifying room for growth and improvement in existing business, striving for efficient utilisation of resources and media
  • Website traffic and heat map analysis through Google Analytics and customer behaviour analysis using Delve.AI and various other third-party tools

Essence - GroupM

Mar 2019Jan 2020
Digital Marketing Manager
  • Ensuring timely activation for campaigns and promotional setups are delivered for client.
  • Preparing Weekly, Monthly & Quarterly performance reports for client servicing teams.
  • Taking actions on the accounts to optimise performance of campaigns.
  • Taking brief from client servicing teams for new product or promotion activation for/in a quarter.
  • Innovating quicker ways to perform tasks at scale.
  • Debriefing the team to deliver the ask from client in a timely fashion.
  • Coaching & mentoring team members to setup campaigns, ads & extensions at scale across accounts and markets.
  • Pitching new ideas to client servicing & planning teams for new product launches in upcoming quarters.
  • Managing team members and ensuring motivation is constant through one on one feedback sessions and monthly or quarterly performance reviews

Accenture in India - On Site @ Google

Nov 2016Feb 2019
Team Lead - Digital Marketing (Google Ads)
  • Consulted 1000+ LCS (Large Customer Segment) clients/agency partners as a vendor to Google via email or video call support.

Cognizant - On Site @ Google

July 2014 Nov 2016
Google Ads - Specialist
  • Consulted 10,000+ SMB's with 98.5%+ client satisfaction rate and account growth rate of 80% in ROAS, CPA & optimisation score.

Achievements

  • Achieved 10X ROAS for US-based e-commerce clients.
  • Improved campaign efficiency by creating internal automation & SOPs.
  • Successfully launched Google Pixel 4, Pixel 3 & 3A series across EMEA, APAC & NA within a week and achieved all estimated goals for conversions & CPA.
  • Mentored 50+ digital executives across multiple roles and verticals.

  • Promoted to a process specialist from a Senior Analyst role leading a team and training new hires in an auxiliary role @ Cognizant.

Skills

  • Marketing Communications
  • Marketing, Media & Digital Strategy
  • Media Planning & Buying
  • Social Media Strategy & Marketing
  • Annual Operating Plans & Strategic Pitches
  • Financial Planning, P&L Management, Billing & Forecasting
  • Team Leadership, Training, Mentorship & Hiring
  • Presentation & Power BI Data Visualisations

Notable Clients

  • Google
  • AO Smith
  • Vedant Fashions
  • GSK

Educational Scan

PG Program in Marketing with Specialization in Digital

Jan 2020Jan 2021
Institute of Management Technology

3.45 / 4 CGPA

Bachelor of Business Administration (Computer Aided Management)

Jun 2004Jul 2008
JSS Academy of Technical Education

61%

Availability

Open to relocation and international roles with visa sponsorship.