Sidhartha Maity

Budgets: >$600K / Annual

Job Responsibilities:-

• Spearheaded the remote development and execution of digital marketing strategies for a suite of SaaS products.
• Led SEO, PPC, email, social media, and content marketing initiatives to drive lead generation and customer engagement.
• Collaborated with cross-functional teams to optimize conversion funnels and enhance overall ROI through data-driven decisions.
• Directed end-to-end digital marketing campaigns for SaaS product launches while working remotely.
• Coordinated with design, product, and sales teams to ensure messaging consistency and campaign alignment.
• Monitored key performance metrics, conducted A/B testing, and adjusted strategies to improve conversion rates and customer acquisition.
• Led the setup of end to end measurement & tracking for organic and paid visitors.

Client: Vedant Fashions Ltd + AO Smith Water Products
Budgets: 24 Crores INR / Annual (E-Comm, FB, Google, Programmatic, OTT, Native, Innovative custom campaigns, Store Visits)

Job Responsibilities:-

• Research and study audiences and products to make a robust and efficient media strategy.
• Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected
• Responsible for addressing client queries and actively participating in strategic discussions in addition to performance analysis and post campaign evaluations

• Identifying room for growth and improvement in existing business, striving for efficient utilisation of resources and media
• Website traffic and heat map analysis through Google Analytics and customer behaviour analysis using Delve.AI and various other third-party tools

Profile: Handling advertising accounts for Google's hardware products across continents NA, APAC & EMEA and through multiple advertising channels while leading a team of 10+ people.

Job Responsibilities:-

• Ensuring timely activation for campaigns and promotional setups are delivered for client.
• Preparing Weekly, Monthly & Quarterly performance reports for client servicing teams.
• Taking actions on the accounts to optimize performance of campaigns.
• Taking brief from client servicing teams for new product or promotion activation for/in a quarter.
• Innovating quicker ways to perform tasks at scale.
• Debriefing the team to deliver the ask from client in a timely fashion.
• Coaching & mentoring team members to setup campaigns, ads & extensions at scale across accounts and markets.
• Pitching new ideas to client servicing & planning teams for new product launches in upcoming quarters.
• Managing team members and ensuring motivation is constant through one on one feedback sessions and monthly or quarterly performance reviews

Projects:-

• Launching Pixel 4 & 4 XL in 12 Markets in EMEA across platforms successfully.
• Driving ROI (Return On Investment) by 50% for Google Store as an E-Commerce website for selling Google's hardware products in APAC and EMEA through QoQ/MoM analysis and optimization suggestions.
• Successfully handling and optimizing Pixel accounts for EMEA to achieve
• ROI goals for the client across markets.
• Presenting insights and recommendations to Client Servicing and Planning teams on a weekly/Bi-Weekly basis.

Job Responsibilities:-

• Consulted 1000+ LCS (Large Customer Segment) clients/agency partners as a vendor to Google via email or video call support.

Achievements:-

• Achieved 90% account optimisation score with 99% customer satisfaction rate.

Profile: Journey in Digital advertising starts here as a consultant to SMB's across the globe as a vendor to Google providing support through phone, chat & email.

Job Responsibilities:-

• Consulted 10,000+ SMB's with 98.5%+ client satisfaction rate and account growth rate of 80% in ROAS, CPA & optimisation score.
  

Achievements:-

• Have been the top performer across various months
• Led communication improvement and engagement sessions
• Promoted to a process specialist leading a team and training new hires in an auxiliary role.

Profile: As a customer service executive for American Express in North America, it was required to analyse credit card applications and provide service to customers over phone about approval, declines, T&C's, card features, benefits, loyalty, reward programmes and answer any and all questions while ensuring only excellent CSAT as a measure of performance.

Achievements:

• Promoted to Master New Accounts Analyst

3.45 / 4 CGPA

61%