• Learned the fundamentals of digital marketing and e-commerce including how to measure marketing performance through analytics and present insights
• Attract and engage customers through digital marketing channels like search and email
• Build e-commerce stores, analyze online performance, and grow customer loyalty

• Learning extensively Tableau, SQL, Spreadsheet, and R program
• Subjects include how to think with an analytical mindset, work with others and communicate
• Over 180 hours of instruction

• Worked extensively with Tableau and Dynatrace's SaaS and Managed software
• Produced six RUM and Synthetic Business Insight reports by collecting graphs, analyzing them, and telling stories
• Drilled down on Core Web Vitals, KPI, page construction, SQL, and APDEX Ratings
• Over 240 hours of Bootcamp

Digital Journalism and Broadcasting
CUNY Baccalaureate for Unique and Interdisciplinary Studies
Graduated Magna Cum Laude and Dean's List - GPA 3.66                                                 Internship: CNN's Anderson Cooper 360 Show

• Successfully deployed and maintained data collection across many different types of sites.
• Implemented Google Analytics and Google Tag Manager, configured and customized the tools appropriately.
• Identified gaps in existing implementations and recommended solutions to enhance data collection, promote scalability, and drive best practices.
• Implemented, supported, and managed branding, social media marketing, email marketing, content marketing, paid advertising, PPC as well as the execution of marketing promotions.
• Improved web presence through SEO, increased overall website traffic and social media audience; successfully generated near 10,000 total followers/subscribers.

• Produced video packages and created content for CNN America, BBC Persian,
  Voice of America Persian, and MTV America.
• Edited video/image on editing softwares such as Final Cut Pro.
• Published articles on The New York Times, CNN, Washington Post, The Daily Beast, The Huffington Post, Women's eNews, The Stranger's Guide, and many more.

• Served as website manager, overseeing all aspects of the site including
  development, production, content publishing, updates, operations, and reporting.
• Regularly updated project management tools such as Trello and Slack.
• Held training sessions and coached staff on site and tools' functionality.

• Led all aspects of content creation in the program, including updating the site
  using CMS.
• Monitored social media activity to identify engagement opportunities and refine best practice.
• Used different tools for storytelling including data visualization.

• Gathered and analyzed data about consumers, competitors, and market conditions and communicated and presented data in monthly reports.
• Created a monthly report on Google Analytics.
• Managed staff of 10 people to produce multimedia content and trained staff regularly.
• Managed content on various CMS and tweaked HTML codes as necessary.
• Communicated with the front and back web developers to optimize the website to improve SEO.