Stacy Schuch

Design and lead marketing, placemaking, and operational strategies for a multiphase, 20-acre mixed-use development, that debuted in 2024, featuring $3M in public art and a 7-acre green space to amplify market positioning and project appeal. Manage multiple high-stakes, time-sensitive projects simultaneously, ensuring quality and brand consistency. Write and create data-driven presentations highlighting key differentiators that secure major partnerships and industry awards. Collaborate with internal teams and external agencies to implement best-in-class branding, social media, and marketing strategies. 

●     Planned and executed a pre-opening art dedication with 300 local dignitaries and key industry leaders. Secured earned local and national media valued at $150K and increased digital media engagement by 75%.

Led the development and execution of ground-up marketing, sponsorship, and digital strategies for a newly opened 6.2 acre mixed-use district that includes a 100,000 square-foot food and entertainment hall. Crafted a brand voice that garnered $1M in earned media during grand opening weekend. Creative oversight of all marketing materials. Regularly
communicated key performance indicators (KPIs) to senior leadership teams. Consistently engaged with tenants on problem-solving measures to successfully open locations per lease requirements. Liaised with City of Nashville stakeholders on licensing and permitting. Managed seven-figure development budget with agility and accuracy.

•  Collaborated on sponsorship deals worth six figures.

Created positive net operating income (NOI) through effective implementation of operational strategies and financial efficiencies. Bid, negotiated, and managed vendor contracts in accordance to tenant lease requirements. Developed annual operating and capital budgets. Managed AR/AP, tracked performance, and monitored delinquency process.
Completed monthly forecasting and presented key findings to ownership. Worked closely with Asset Management, Construction, Leasing, Legal, and Marketing on 5 new build-outs, recapturing 50,000 square feet, and amending each property lease when the coronavirus (COVID-19) closed businesses. Created and implemented comprehensive tenant emergency plans. Collaborated with Upper Westside Improvement District on Brady ‘Pocket Park’ construction which opened in March 2020.

•  Launched a new paid parking and valet program to elevate overcapacity issues.

Managed operational and financial success of retail, grocery, and restaurant tenants within high-profile assets (Atlanta & Florida). Ideated unique marketing strategies and plans that increased top-line growth and bottom-line profits by 34%. Monitored competitive landscape and analyzed market research to leverage market positioning and voice of consumer (VOC). Subject matter expert on regional marketing processes, category sales trends, and demographic engagement. Participated in all aspects of due diligence, including broker tours, when property was placed on market and sold.

• Secured prime lease to backfill vacant grocery store anchor.
• Received “Green Champion Sustainability Award” which increased traffic 75% YOY.
• Negotiated six-figure revenue partnership for unused parking spaces with area business

Reversed revenue slump through newly crafted rebranding strategy. Redefined, developed, and implemented innovative marketing, advertising, and public relations plans that increased revenue by 38%. Served as ambassador and advocate for new marketing platforms to both internal and external audiences. Expanded stakeholder and customer base by 47% in key demographics by creating partnerships and community sponsorships. Creative oversight of all marketing collateral to ensure consistent quality, tone, and branding standards. Collaborated with agency partners to effectively leverage influencer-created and organic marketing content across paid, earned, and owned platforms. Managed budget and monthly variances +/- 2%. Delivered monthly reporting to leadership on key performance indicators (KPIs).

• Created center-wide experiential event after analyzing market research and compiling consumer feedback to showcase and reinforce center rebranding and positioning. Consumer sales increased 45% YOY.

Directed and expanded brand positioning to drive market share in overstored market. Collaborated with Leasing and Operational teams, along with original developer and joint owner (The Karahan Companies) to establish and elevate performance metrics for merchandising, marketing, and placemaking strategies. Developed one-of-a-kind community and experiential programming for new store and restaurant openings that increased consumer sales and traffic double-digits over key performance indicators (KPIs). Cultivated strong business relationships with city leaders, civic organizations, and area stakeholders. Elevated annual holiday tree-lighting event which attracted 25K attendees, increased tenant sales by 29% YOY, and increased social media engagement by 63%. 

•  Recalibrated parking strategies to solve vehicle congestion by creating sponsorship and partnership opportunities with area businesses and luxury car dealership that matched property demographics.
• Designed and executed digital campaign announcing key tenant opening. Promotion featured tenants, shoppers, and community leaders. Social media component went viral and subscribers increased by 44% ($0.19 per subscriber). Grand opening sales exceeded projections within the first 3 hours of store opening.

Directed the creation and execution of strategic marketing, advertising, and digital plans that increased consumer traffic, dwell time, and property net operating income (NOI). Created and implemented tactics to recapture key demographics and elevate engagement due to increased competition. Served as ambassador, champion, and advocate for marketing platforms. Consistently presented programming metrics and key data to senior leadership teams. Mentored and coached marketing team. Developed annual budget and consistently came in +/- 3% per directives. Served as property’s representative for all media interviews. 

• Exceeded annual sponsorship goal, on average 34%, by creating strategic partnerships.
• Designed award-winning holiday programming used as company-wide “best practices” for innovation, cost-saving practices, and exceeding targeted metrics in all established categories.
• Pitched in partnership with the Leasing team and secured first-ever regional mall location for highly coveted national tenant. Grand opening sales exceed projections by 55%.