MSMR candidate and hospitality sales professional seeking a career transition into a marketing role. Skilled in business development and customer service with strong attention to detail. Professional interests include consumer insights and qualitative research.
Education
August 2023April 2025
Master of Science in Marketing Research
Eli Broad College of Business, Michigan State University
- Relevant Coursework
- Marketing Research for Decision Making
- Consumer Decision-Making and Behavior
- Qualitative Research
August 2017May 2021
Bachelor of Arts in Hospitality Business, Minor in Public Relations
Eli Broad College of Business, Michigan State University
3.75 GPA
Professional Experience
February 2023Present
Group & Catering Sales Manager
Daxton Hotel- Birmingham, MI
- Booked over $2M of Banquets & Catering events within the first year of employment by cultivating strong client relationships.
- Brought in business from 40 new accounts through innovative sales strategies.
- Earned +$300k of repeat business for 2024 by developing and analyzing Amadeus Salesforce booking reports and conducting market research to determine trends and target accounts.
- Utilized strong negotiation skills to secure favorable terms for group event bookings.
January 2022February 2023
Catering Sales Manager
Graduate Hotels- Graduate Ann Arbor, MI
- Coordinated and executed large-scale events with a focus on seamless logistics and guest satisfaction.
- Cultivated strong relationships with clients to ensure their needs were met and expectations exceeded.
- Designed menus that catered to varying tastes and dietary preferences, taking into consideration seasonal availability.
- Developed time management skills while detailing events within a booking window of less than 2 months.
June 2021December 2021
Small/Medium Business Development Representative
Coyote Logistics- Detroit, MI
- Generated leads by cold-calling an average of 70 leads per day which generated +$290k in revenue within 3 months on the sales floor and exceeded team goals.
- Prospected, proposed, and obtained business with at least 3 new accounts per month through strategic relationship building.
- Consulted with customers to discover needs and recommended service offerings based on market trends and industry standards.
June 2020August 2020
Lake House Supervisor Internship
Orchard Lake Country Club- Orchard Lake, MI
- Provided exceptional customer service to surprise and delight club members.
- Managed and motivated a team of restaurant staff to maintain service standards and flawlessly execute fine dining events.
February 2019August 2019
Disney College Program- Quick Service Food & Beverage
Walt Disney World Resort- Disney's Caribbean Beach Resort, Orlando, FL
- Utilized the Four Keys Basics: Safety, Courtesy, Show, and Efficiency to provide outstanding customer service while interacting with guests of diverse backgrounds
- Expedited food orders in a fast-paced environment by communicating between front and back of house Cast Members
- Attended Train the Trainer course to learn how to properly train Walt Disney World Cast Members