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Steven Cowan, MBA

Marketing, Strategy, and Operations Professional

Summary

An exceptional, unique,  and very creative professional with an entrepreneurial mindset experienced in multiple disciplines who has successfully managed all aspects of marketing, digital media, product development, management, and business analysis

Work experience

2018Present

Creative Services Manager

Mobile Mini Solutions | Phoenix, Arizona
20152017

Director of Operations and Projects

BASIS Global | Scottsdale, Arizona

BASIS Global is the exclusive provider of the top-ranked BASIS.ed curriculum for markets outside of the United States and opened its first international school in Shenzhen, China roughly five months after the company's founding in 2015. BASIS International School Guangzhou opens in the fall of 2017

  • Managed the updates of news for the network of schools, including the reports from U.S. News & World Report  ranking BASIS.ed schools as #1, #2, #3, #5, and #7 in the United States in 2017
  • Produced teacher recruitment videos and collateral to increase applications by 50%
  • Development and management of all marketing online, printed, and video assets for recruitment of students resulting in increased student enrollment of 100% in one year
  • Management and interpretation of quantitative data on demographics, performance, and reviews
  • Development and execution plans for new BASIS Global programs which yielded a 200% increase in applications for the International Summer Program
  • Collaboration with various departments to create or improve processes in opening schools and offering programs
  • Development and management of the BASIS Global website and BASIS International School websites
  • Oversee social media efforts for BASIS Global(including the International Student Program) and BASIS International School Shenzhen Management of translation of collateral and assets
  • Create the marketing strategy and content based on extensive research
  • Overseeing international marketing efforts by collaborating with international partners and cultural experts
  • Report analytics for the Chief Executive Officer
2014

International Marketing Project Manager

SEACRET Direct | Phoenix, Arizona

Utilizing minerals from the Dead Sea and the latest developments in nanotechnology, SEACRET provides revolutionary skin care products in the ultra-competitive cosmetics industry

  • Successfully managed and integrated an entire website and agent platform for an international market
  • Traveled to Australia to personally perform the video production for new products and road shows
  • Managed the distribution of all marketing assets for Australia, Japan and Mexico
  • Advised international stakeholders in marketing strategy and capability
  • Collaborated successfully with internal and external global clients for product launches and events
20112014

Senior Marketing Associate

Institute for Supply Management | Tempe, Arizona

The oldest association for supply chain and purchasing professionals, ISM is also the largest such organization with 45, 000 members globally. ISM offers educational and professional resources to individuals from supply chain students to CPOs of Fortune 100 corporations. It also provides the monthly Report on Business®, a leading indicator of economic performance and future economic conditions

  • Marketed corporate events by creating targeted e-mail, print, website and video campaigns, resulting in an average 32% increase in sales
  • Developed bottom-line contributing products by researching, sourcing, casing and delivering innovative ideas leading to a $400,000 increase in profit
  • Developed financial projections and predicted economic factors for profitable success Increased website content by developing new content which increased website traffic and unique views by 22%
  • Contributed to successful international conferences by networking with individuals from varied backgrounds increasing return visitors by 14%
20032009

Assistant Commercial Escrow Officer

Lawyers Title Insurance Corporation | Phoenix, Arizona

One of the most successful commercial real estate title and escrow branches in Arizona, the Lawyers Title Esplanade closed significant real estate deals like Tempe Marketplace, Happy Valley Marketplace, and Las Brisas Condominiums.

  • Completed the largest portfolio real estate transaction in Arizona history ($420 million) prior to deadline by collaborating with my team, various counsel, municipalities and financial institutions
  • Finished large transactions by interpreting multi-million dollar contracts and collaborating with all involved parties resulting in on-time closures
  • Reduced employee process time and increased branch work capacity 30% by implementing new low-cost technologies
  • Reduced company paper use by 10,000 pages per quarter by using a new document distribution system, reducing paper use and cost by 29%
  • Worked successfully with the Salt River Pima-Maricopa Indian Community to develop new commercial real estate opportunities

Education

20082010

Master of Business Administration | International Business and Marketing Emphases

W.P. Carey School of Business | Arizona State University
20012001

Clinical Psychology Research Fellow

The Ohio State University
19972001

Bachelor of Science | Psychology

College of Liberal Arts and Sciences | Arizona State University

Magna Cum Laude Honors

Full Four-Year Academic Tuition Waiver