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    SUMMARY

    • Born in Israel and residing in Haifa, 44 years old

    • Over 12 years experience  Vice President of Sales & Business Development , Chief Revenue Officer, and CEO roles.

    • Sectors : Computer Vision , Image Processing , AI & Mobile Apps ,  Robotics 

    Education

    INVESTMENTS & FUNDING

    Pre-IPO initiatives

    Leading investment banks such UBS , J.P Morgan | 2019

    Investment Offer $15M Shareholder Buyout

    Jio Mobile By Reliance Industries | 2021/22

    Secured NIS 2.5M As CEO

    Israel Innovation Authority & NGT Fund | 2024

    Global Sales

    •  Increased sales from zero to $5 million in 3 years ,secured contracts worth $45 million.
    • Established global sales partnerships with 25+ sales channel partners (SaaS,B2B,B2C, B2G)
    • Business development work with Apple, Samsung, Maxim Integrated, Analog , Qualcomm

    Management

    Cnoga Medical Managed 37 global sales team

    • Israel office (HQ,) 
    • Shanghai Office (China Subsidiary) 
    • Sao Paulo Office  (Brazil Subsidiary) 
    • SDRs in Germany, Korea , India (Sales Development Representatives)
    • Managed Sales, BD, Marketing, Support and collaborated closely with R&D team 

    Microsteer Robotics 

    • Led a multidisciplinary R&D team of 7 engineers specializing in Biomedical, Electrical, Software, and Mechanical fields.

    Work experience | MICROSTEER ROBOTICS

    CEO

    3.2023 - 7.2024 |

    Chief Revenue Officer

    2020 - 2023 | CNOGA Digital

    Vice President of Global Sales & Business Development

    2020 - 2023 | CNOGA Digital

    Vice President of Business Development & Head of Sales Europe , Asia

    2017 - 2020 |

    Director Of Sales & Business Development

    2015 - 2017 |

    2013 - 2015 |

    19982001

    Combat Engineering Corp

    Israeli Defense Forces (IDF)

    • Staff Sergeant , Reserve - Bomb Disposal Unit.
    • Commanding course , Shooting instructor course

    R&D MANAGEMENT

    Serving as the CEO of Microsteer, we developed endoscopic add-on robotic steering systems for the removal of early-stage cancerous tumors. Managed a multidisciplinary team of 7 engineers, gaining expertise in robotics, electronics, real-time software development, motion planning, simulation, sensor integration, and machine learning.

    Challenge The entire R&D team was drafted into the military in November 2023, I was forced to take over the entire project on my own, which required me to quickly gain in-depth expertise in every component of the system facing 33 different single points of failures that need to overcome  

    we presented the final prototype to a team of 4 top Israeli surgeons. They conducted the surgery using our robotic system, and the procedure was a complete success the first-ever successful use of our robotic system within a live body, which allow us to secure funding of NIS 2.5 Million .

    Business Development

    Product

    Expanding on Cnoga’s core medical technology, we’ve developed modules and system-on-chips (SoCs) for the fitness sector that combine advanced image processing with thermal and bioimpedance signals. Using AI, machine learning, and cloud computing, these solutions can be easily integrated into various form factors like mobile phones, smartwatches, and other wearables

    Challenge

    Co-developing system-on-chip (SoC) solutions for monitoring physiological parameters in health and sports applications requires transitioning from DSP-based machine learning to a hybrid model, where data is locally pre-processed and further analyzed using deep learning on the cloud in real-time. This shift to a new processor optimized for wearable devices necessitates strategic partnerships with industry-leading companies

    Achievements:

    Engaged with Apple, Samsung, Qualcomm Ventures, Garmin, and Polar, resulting in Samsung providing a custom phone with camera access for Cnoga technology integration. Explored SoC development with Maxim Integrated, which proposed a co-development project later introduced to Analog Devices for further exploration

    Mobile & Web Application

    Led the commercialization of an Azure-based AI platform with API and SDK integration, enabling deep learning for non-invasive health monitoring.

    Products

    • Cnoga Device - Non Invasive sensor 
    • Mobile & Web APP 
    • API & SDK Integration

    Business Model

    • SaaS model with an initial fixed fee
    • API fee or pay-per-measurement model for remote/mobile health services
    • SDK license fee + initial hardware fixed fee

    Achievement

    • Implemented a cloud-based SaaS model for Cnoga’s services, targeting  B2C ,B2B and B2G use cases.
    • Integrated devices and cloud solutions for customers, offering flexibility to connect through APIs or directly to hardware via SDK.
    • Enabled telemedicine services for clinics, hospitals, and government projects to remotely monitor patients, especially during COVID-19 and for chronic conditions.

    Armed Forces

    • NATO’s Explosive Ordnance Disposal Center of Excellence (EOD-COE) collaborated with Cnoga to assess blood parameters and hemodynamic measurements during the deployment of new exoskeleton technologies for military forces
    • The Brazilian Army’s Periodic Health Assessment (PHA) serves as a screening tool to evaluate the individual medical readiness of service members.
    • The Brazilian Army also utilizes our system to register and conduct health screenings for immigrants at the Brazil-Venezuela border.

    Certification

    Amazon River - Rural Communities

    Cnoga Medical collaborated with the Presbyterian Church of Manaus and Universidad Presbyterian Mackenzie to assess non-invasive bio-parameters in the riverine communities of the Rio Negro in the Amazon.

    The MTX device helped diagnose anemia in a significant portion of the population, enabling immediate treatment. It also detected bradycardia in two patients, leading to referrals for pacemaker evaluation, and identified cases of hypertension, allowing for control strategies to be implemented. 

    Link - Cnoga Medical Projects 

    Brazil Market

    Sales Channels

    • State level municipalities ministry of health utility the benefits web Application and non inasicve sensor for gaining insight of entire population  either in local community clinics and Pharmacies Health Point.
    • same masss population screening was replicated in India in collaboration with Jio-Reliance Group during Covid vaccination and in China  , such projects not only generate revenue but also enable use to expand our training set to variues ethnographic population world wide

    Product Diagnostic device + Cnoga Cloud Patient management platform 

    Business Model : Rental fee of HW + Monthly fee payment per measurement

    References  

    Europe Sales Management

    Below - TV News Article 

    • Israel TV News Article about Cnoga Medical 
    • Workshop attended by distributors from 15 countries arrived to Cnoga Offices 
    • Italy TV News Use case of Cnoga Products in Italy - Telemedicine & Covid monitoring 
    • Interview Prof. Andreas Pfützner

    Achievements & Territories

    • Increased sales from zero to $5 million in three years
    •  Europe, China, Brazil India, Australia & NZ, United States, and Japan.

    Business Models

    • Work closely with 25 strategic distribution partners across worldwide
    • B2B - Distributors , Telemedicine companies , Clinics , Pharmacies 
    • B2C - Direct sales to customers of our non invasive glucose meter 
    • B2G - Securing contracts worth $45milin government project monitoring over 3 years

    China Market

    Overview

    • Established and managed Cnoga’s wholly-owned subsidiary in Shanghai,
    • leading a team of 25 employees across sales, marketing, technical support, and software development.
    • Set up a fully-owned assembly site in the Changzhou Medical Park to support production and operations.
    • Managed national distributors and 30 sub-distributors at the provincial level to ensure effective product distribution and market penetration.

    Product & Business Model

    • Diagnostic device combined with a cloud-based patient management platform.
    • Primarily B2B and B2G, collaborating with dedicated companies to deploy remote monitoring system projects funded by the Chinese government.
    • API fee or SDK Licence fee + HW Cost 

    Projects 

    Marketing & Communication

    Contact me

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    Portfolio

    Text section

    investment & Fund Raising 

      • Negotiated buyout deal $25M with Reliance Group  (Deal failed , 2021/22)
      • Directly responsible for securing $50Min strategic investments (BOE, 2017).
      • Directly responsible for securing $12M from Private Equity (Go Capital 2014)

    Business Development 

      • Managed Relationships with Apple, Samsung, And Qualcomm Ventures.
      • Explore SoC Development with Analog Devices, Maxim Integrated, Garmin & Polar 
      • Initial discussion with investment banks, such as JP Morgan and UBS on IPO

    Sales & Marketing

      • Work closely with over  25 strategic distribution partners across Europe, China, Brazil India, Australia & NZ, United States, and Japan.
      • Securing contracts worth $45milin government project monitoring over 3 years
      • Secured $3 million in government contracts and increased revenue to $2 million through B2B and B2C market segments
      • Implemented CRM monitoring, pricing models and territory-based sales strategies achieving significant revenue growth over 3 years. 

    Management 

      • Managed a global commercial team of 37 employees across multiple continents
        • Israel office (HQ,) 
        • Shanghai Office (China Subsidiary) 
        • Sao Paulo Office  (Brazil Subsidiary) 
        • SDRs in Germany, Korea , India (Sales Development Representatives)
        • Managed Sales, BD, Marketing, Support and collaborated closely with R&D team