Steven Tran

Led Research & Consultancy team of ten market analysts, developed and facilitated media coverage of Savills as thought leader in real estate advisory; awarded International Property Awards 2015 for Best Property Consultancy in Vietnam

• Sourced story ideas and media opportunities with senior management to develop and implement communication plans
• Prepared speeches and presentations for senior management; pitched stories to international and local media
• Acted as spokesperson of Savills, answering and coordinating all public and media requests related to real estate intelligence
• Collaborated with marketing division to measure the effectiveness of communication programs, assess market needs and implement improvements accordingly
• Managed intelligence reports on all sectors of property market

Head of Healthcare Research. Formulated and developed marketing strategies that helped meet financial targets of over US$1mn annually set for the division in Vietnam

• Developed and managed client relationships to create broadest portfolio on the team while expanding internal responsibilities
• Managed division's advertising; wrote and developed online and print advertising materials, including monthly email newsletter, marketing collateral materials, and press releases
• Organized seminars and sales events for TNS syndicated studies and proprietary business solutions
• Developed monitoring tools for clients to track brand performance on social and traditional media
• Conducted commissioned survey research and analytic analysis to provide data-driven strategic recommendations for clients
• Guided client's business decisions to improve audience engagement
• Chosen by the European Pharmaceutical Market Research Association to represent Vietnam on “Fieldwork Challenges & Opportunities in Vietnam” webinar held in May 2014 

• Consulted with client's marketing executives for tactical execution of branding initiatives featuring new positioning, messaging strategies, sales promotion and online marketing
• Addressed complex issues in brand development and planning, ensuring campaign messaging aligns with strategic goals

Researched and wrote market reports and feature articles on consumer healthcare in Asia

• Selected as guest author of The Market Partner magazine published by Zuellig Pharma Asia Pacific Corporate Office
• Produced a wide range of editorial contents on brand management, company monitor, mergers & acquisitions, and country regulations
• Sourced contacts and conducted in-depth interviews with specialists in Asia to produce market reports  
• Edited and proofread all articles and ensured their compliance to in-house style
• Edited photos and designed publication covers, page layouts, and graphical illustrations 

• Selected as guest reporter of CNN World View to cover topical events in Vietnam
• Managed“ International News” within VTV News-the only English news bulletin of Vietnam Television-from planning and assigning coverage to hosting
• Launched “In Business” covering the Japanese capital investment wave in Vietnam. Voted the most watched programs of VTV News 

• Handled media relations for the Maltese delegation in Vietnam
• Managed work schedules and coordinated access of Deputy Prime Minister Tonio Borg and Maltese delegation to all meetings and conferences

Merit Award

First Class