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Sep 2012Sep 2013

MBA with Merit

Imperial College London

Received scholarship worth £5000 & presented with the Annual award for best Dissertation, which was based on developing

Sep 2000Sep 2003

BA Joint Honours with Distinction

Middlesex University, London

Work History

Dec 2013Mar 2015

Project Manager, New Delhi

Aromatara is a brand of health & beauty products based on Zodiac Signs.

E commerce development applied the MBA learning and led the development of Aromatara' online store. Also, created and designed the entire web store elements and content.

Branding re-branded the logo & product packaging for better brand communication & feel of the product

Online marketing collaborated with leading online retailers

Social media hired & led a team of 4 to manage all social media activities

Direct marketing  developed the B2C market via pop up stores. Received good feedback from customers and generated repeat purchases.

Brand expansion diversified into clothes & accessories to expand the brand awareness & widen the target market.

May 2005Apr 2011

Managing Director

Aromatara, New Delhi

Being in control of all aspects of developing a business from scratch, provided an hands-on experience in several managerial as well as creative roles. 

New product development  from market research, competitive analysis, concept, product formulations, product packaging to sourcing. 

Marketing successfully launched Aromatara via trade exhibitions & market events. Directly marketed the brand to B2B clients. 

Communication created content for packaging and promotional material. Actively involved in the PR initiatives and represented the brand for media interviews and promotions.

Sales and Business Development  developed business with leading retailers such as Reliance, The Bombay Store, Future Group & more.

Leadership & Training led a team of sales & support staff. Was involved in training, implementing sales incentive plans & regular staff supervision.

Jan 2004Apr 2005

Store Manager

Trillium, New Delhi

Store operations managed the day to day store operations.

Customer Service ensured high customer service standards.

Sales and Promotions developed & implemented sales plan & promotional activities to achieve defined goals.