Helping Varthana achieve its vision of transforming affordable education by creating value for the brand and supporting its growth targets

Responsible for setting up the Marketing function and overseeing all aspects of the function, including formulating a strategy for expanding the business based on a segment driven approach, guiding the company’s market research/monitoring, competitive analysis, marketing campaigns and customer relationship efforts.

• Drive marketing execution for the brand including ATL, BTL, TTL, Online, PR, Employee Engagement and Internal Communications
• Analyze the market developments, competitive moves to adjust the brand strategy and issue summary of the competitive analysis to management with recommendations
• Drive Varthana’s client-facing partnerships and ongoing product development
• Monitor and report on effectiveness of marketing communications for decision making
• Monitor the media coverage for the brand and share with the management/organization
• Develop consumer interaction initiatives to increase consumption and brand presence
• Oversee entire scope of Branding & Marketing towards meeting/ exceeding yearly  budgets
• Mentor, manage and supervise a team of twenty five employees

Achievements

• Built the Digital Channel for Lead Sourcing which now contributes 50% of the logins and 45% of the disbursements for the School business
• Brand growth through SEO and Content strategy resulting in 66x increase in monthly organic website traffic and 25x increase in website leads in 2 years
• Strengthened the Beyond Loan offering through webinars, curated content for customers to drive differentiation for the brand and offer value to customers

Brand Marketing & Admissions for the entire program portfolio (Full Time and Executive Programs) offered across Chennai & Gurgaon Campuses

• Create and implement marketing and student admission plans generating 90% of the institutional revenue 
• Develop brand marketing campaigns (ATL, TTL & BTL) and events that relay the school's mission to prospective candidates 
• Identify and create branding ideas, material, elements and collaterals
• Responsible for all internet and social media including website content, propagation of information through social media channels
• Lead all digital marketing initiatives including social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation
• Develop and Manage all CRM touch points including email marketing, customer engagement strategies, and new customer acquisition initiatives
• Responsible for year on year improvement in class size and diversity, applications, conversion rates across the marketing and sales funnel
• Oversee entire scope of Branding & Marketing towards meeting / exceeding yearly  budgets
• Mentor, manage and supervise a marketing and admissions team of twelve employees across Chennai and Gurgaon

Achievements

• YOY increase in applications by 25+% in a flat/negative market
• Reduced cost-per-lead by 75% over 2018-2022 while increasing overall lead volumes by 193% 
• Delivered brand growth including 100% increase in organic site traffic and 365%  increase in users over last 4 years

Branding & PR Committee | Social Media Marketing & Blogging SPOC | Karma Yoga Convention Core Committee | HR Conclave Core Committee 

Organizing Committee Chakravyuh 'The Annual Fest' & Genesis

Scholar's Gold Medal | English Editor - Dipdew | Prefect Ganges House

In recognition of exemplary marketing leadership, presented at the 12th global edition of World CX Summit & Awards

Recognizing excellence in regional communication campaigns targeting tier 2 and tier 3 cities, this award celebrates innovative strategies that effectively engage diverse audiences, drive impactful messaging and foster meaningful connections within local communities.

In recognition of being a superwoman who drives growth and expansion, whether it is personal, professional or organizational.

For designing an engagement campaign based on customer feedback and insights from customer research. By leveraging customer survey insights, we identified and offered solutions for the challenges faced by school leaders, and through webinars, articles, and blogs, we connected the school community for learning. The continuous feedback we received from the school leaders and teachers reaffirmed the positive impact of our webinars, helping us improve our services and deliver growth for Varthana.

Great Lakes believes in certain core values namely, integrity, sense of ownership, commitment to excellence, hard work, willingness to go the extra mile, courage of conviction and compassion. It constantly endeavors to institutionalize these values and make them part of its culture. For exemplifying these values and helping Great Lakes imbibe them.

Awarded on the 10th Foundation Day of Great Lakes, Gurgaon

Brochure Design Category | Admissions Brochure | Great Lakes

Great Lakes believes in certain core values namely, integrity, sense of ownership, commitment to excellence, hard work, willingness to go the extra mile, courage of conviction and compassion. It constantly endeavors to institutionalize these values and make them part of its culture. For exemplifying these values and helping Great Lakes imbibe them.

Brochure Design Category | Admissions Brochure | Great Lakes

Internal Magazines Category | BIG Dealer Magazine | M&M

Tabloids Category | BIG Dealer Magazine | M&M

Design & Layout | BIG Dealer Magazine | M&M

For Conceptualization of the New Communication Philosophy from C1 to C4 to bring about alignment and commitment to MNAL's promise.

1. Effectively conducting the C3 & MBR event
2. Effective Corporate Social Responsibility