Responsible for creating GTM, Revenue plan for the new line of business on EV solutions. 

Formulating strategies for overall accomplishment of top & bottom-line profitability 

Forecasting sales targets and executing them in a given time frame 

Leading the Sales team and ensuring the achievement of the assigned targets.  Organising Market Promotion activities in collaboration with Marketing Team for customer interaction and penetration in the market. 

Developing new network, maintaining year-on year growth based on product range and conducting different drives to give a boost to the market. 

Managing and monitoring the network development in the defined areas. 

Providing expert analysis of market conditions by gathering key data, analyzing trends, creating reports and offering comprehensive evaluations to meet clientele's objectives.

Responsible to create revenue plan for the ADRBT platform.

Mentored and recruited the account managers to identify and to make suitable sales meetings and lead them to business.

Responsible for  Marketing and workshops both internal and external

Responsible to co-ordinate with business managers of Mobile Operators  to update and identify new adverisement opportunities.

Co-ordinate with Product team to identify new data fields  which would help targeted advertising. 

Responsible for adding new business accounts for ethinos full stack solutions. 

Help the SEC,SEO, Social Media team to opt to new  campaign methods for campaign efficiency. 

Help the creative and strategic team to understand the data, audience and respond to the clients RFP's. 

To interact with the management team to understand and direct resources for new sources of business. 

Travelled in the first quarter. 

Consulted with seed start-ups on building revenue model and sales strategy.

Helped few talented freshers in  understanding digital marketing and  the importance of audience data. 

Set up the Mobile Ad business  for India.

Planning and rolling out Sales Plan and Infrastructure for business operations.

Build and Manage the complete eco-system comprised of Mobile operators, third party tech set ups, advertisers, media agencies and media audit companies.

Roll out product roadmaps with product managers and build customised solutions.

To build and guide new target segments by working with the Business intelligence team( internal & external).

Responsible for the P&L for the Indian Operations. 

Responsible for creating business plan, build strategy and monetize.

Evangelize Data driven advertising. Recruit, mentor and guide sales and ad-ops team.

Implementation of Sales Program, ad-ops on smart bidding, set up new channel and partnerships.

 Responsible for cross function team management,  developing new product strategy, road map and infrastructure freezing and project implementation.

To meet Mobile Operators on new data driven revenue monetization, Include technology  synchronization & Implementation.

Responsible to sync with Management team to launch data driven advertising in new markets.  

To develop Go to Market Strategy and Business plan.  

To maintain positive P&L for Advertising line of Business. 

Responsible for Defining, Managing Digital product strategy, Design and Business Model. Identified Market trends and designed product positioning in APAC markets.

Identified Strategy partners like Appnexus, google & Mediamath to pan out successful implementation of Smarton (Dynamic RE-targeting) & Adadyn( Dynamic Creative Optimization).  

Recruited Sales consultants and Partners to monetize the products.

Mentored and reviewed regular growth of sales team and ad management teams.

To help Sales partners to identify key accounts and manage regular digital solutions.  Prepared and delivered Product presentations and conducted workshops on Digital advertising. 

First step in to the mobile advertising. Accountable for revenue in the south market. 

Opened up office, recruited & tutored sales to reach out to the advertisers for mobile advertising. 

With over 8 Years of exprerience in  traditional advertising across mediums like Television, Radio  & Print.  Accountable for creating advertising funded programs, Brand sponsorsed content.  Key Account Manager for FMCG brands like ITC Foods & personal care,  Britannia, Tata sky, Titan, HImalaya Drug company and other leading advertisers.  Accountable for Event Management, controlling costs and overlooking successful execution.  Have worked closely with leading Advertising agencies regularly to plan, control and execute innovative media campaigns across domains.