Symone Anderson

Lead Project Manager and strategist directing multiple digital content programs. Building content strategies for clients, managing production process, and ensuring quality control for all deliverables are top priorities.

• Lead all client-facing communication such as kick-off calls, throughout project lifecycles. Ensuring alignment with objectives, updates, and reviews.
• Create live comprehensive project timelines and Scope of Work documents, enhancing team coordination to drive successful deliverable completions
• Source and liase with vendors, freelancers, designers, editors, for specified project requirements.
• Manage internal workflows with cross-functional teams like design, production, and social on clarity of client goals for deliverables
• Monitor performance metrics to identify optimization opportunities, through data-driven insights, enhancing project outcomes and client partnership
• Foster abilities of junior colleagues through internal mentorship program

• Supervised client and internal service cloud inquiries within Salesforce
• Lead in creation and implementation of email marketing and CRM campaigns within Salesforce
• Track and manage project budgets, POs and invoices 
• Liaison between internal product managers and tech departments to ensure project needs are met
• Provided post-launch support, debugging, and feature updates based on user feedback
• Improved data integrity in Salesforce by analyzing reports, identifying discrepancies, and implementing data cleanup processes, ensuring accurate and reliable reporting for key stakeholders

• Streamlined communication by delivering weekly business and product update and reports, enhancing clarity and driving informed project decisions.

• Delivered high impact campaigns that were optimized to meet the brands strategic vision and business objectives while building brand equity

• Developed customized project plans and budgets tailored to departmental needs, improving project execution within budget

• Trained associates on business systems, creative practices and strategies according to guidelines in accordance with brand image

• Oversee projects to insure the timely launch and coordination of campaigns with internal and external teams

• Created resource plans for new campaigns, optimizing team allocation and ensuring timely execution aligned with brand goals.

• Organize and release project details, track updates and milestones of floorset lifecyles 

• Monitored KPIs to increase quarterly sales, ensuring alignment with strategic business objectives.

• Assisted with expansion; in-store developments/store opening

• Collaborate with Allocation planning and Buying teams to relate current performance to impact upcoming buys/purchases
• Prepared and led monthly forecast, strategy, buy meetings
• Identify opportunities and risks, recognize trends by product category and attribute at the individual store and store group level
• Utilized internal analytics to gather and track website metrics