Symone Anderson

Lead strategist and project manager directing multiple client programs. Building content strategies for clients, managing production process, and ensuring quality & scope control for all deliverables are top priorities.

• Lead client-facing communication/discovery and updates from initiation to completion
• Produce project scopes, create project plans, schedules, resource allocation, and ensure on-time high-quality delivery

• Source and partner with external agencies, vendors, freelancers, designers, editors, for specified program needs. 
• Direct internal workflow of projects, coordinating with design and production team on clarity of objectives
• Increased content production efficiency by 30% in Q1 24' through streamlined workflows and use of content management systems.. 30K bring forward revenue for March/the quarter ($114K Month total)
• Foster and improve skills of junior colleagues through mentorship program

• Track and document initiatives for project plans and progress
• Supervised client and internal service cloud inquiries
• Lead in creation and implementation of email marketing and CRM campaigns
• Develop a clear understanding of client objectives, KPIs and targets and ensure our team is aligned as projects and campaigns are executed.

• Provide weekly business updates, reports, sales materials and presentations 
• Lead for project research, assisted in project budgeting for various departments 
• Trained associates on business systems, creative practices and strategies according to guidelines in accordance with  brand image

• Oversee projects to insure the timely launch and coordination of campaigns with internal and external teams
• Identify and monitor KPIs to nurture growth
• Organize and release project details, track updates and milestones;  to ensure high-level development process for new campaign setups
• Assisted with expansion;  in-store developments/store openings

• Collaborate with Allocation (planning) and Buying teams to relate current performance to impact upcoming buys/purchases
• Prepared and led monthly forecast, strategy, buy meetings
• Identify opportunities and risks, recognize trends by product category and attribute at the individual store and store group level
• Utilized internal analytics to gather and track website metrics