Symone Anderson

Directed end-to-end delivery for client content programs, serving as the primary strategic partner from kickoff through launch. Overseeing strategy, production, and asset delivery
Build and maintain detailed project timelines, scopes of work, and production planning
Led cross-functional creative, production, editorial, and design teams through planning, execution, and delivery while aligning client priorities with internal resources
Source vendors, freelancers, and production partners including sourcing, contracting, and specified project requirements.
Leverage campaign performance insights and AI-assisted tools to inform content strategy, enhance project execution, and maintain quality across video, digital, and social campaigns
Converted a one-time enterprise engagement into a recurring annual content partnership, increasing long-term client revenue through strategic planning and relationship management
Mentor junior project managers and freelance talent while improving team processes and knowledge sharing.

Supported execution of digital campaigns including email, web, and CRM initiatives
Coordinated cross-functional teams including marketing, product, and technical stakeholders
Led CRM and email marketing campaign execution within Salesforce
Oversaw budgets, purchase orders, and invoicing processes
Acted as liaison between product and technical teams to support successful project delivery
Provided post-launch support including troubleshooting, updates, and performance improvements
Optimized Salesforce data integrity through reporting analysis and system cleanup initiatives

Streamlined communication by delivering weekly business and product update and reports, enhancing clarity and driving informed project decisions.
Delivered high impact campaigns that were optimized to meet the brands strategic vision and business objectives while building brand equity
Developed customized project plans and budgets tailored to departmental needs, improving project execution within budget
Trained associates on business systems, creative practices and strategies according to guidelines in accordance with brand image

Created resource plans for new campaigns, optimizing team allocation and ensuring timely execution aligned with brand goals.
Organize and release project details, track updates and milestones of floorset lifecyles
Monitored KPIs to increase quarterly sales, ensuring alignment with strategic business objectives
Assisted with expansion; in-store developments/store opening

Led forecasting, buying strategies, and performance analysis across product categories
Identified trends, risks, and opportunities to inform merchandising decisions
Collaborated with allocation and buying teams to optimize inventory and sales performance

Project & Program Management	Content Strategy & Development
Talent Sourcing	Client & Stakeholder Management
Cross-Functional Leadership	Budgeting & Resource Allocation
Agile & Waterfall Methodologies	Data Analysis & Performance Optimization
Jira & Confluence	CRM & Marketing Automation (Salesforce)
Tools: Asana, Jira, Confluence, Microsoft Office, Google Workspace	Notion

Senior Project Manager