Symone Anderson

Serve as primary client point of contact, managing communication from kickoff through project completion. Overseeing strategy, production, and delivery
Build and maintain detailed project timelines, scopes of work, and production schedule
Manage internal workflows with cross-functional teams (designers, editors, producers) to shape storytelling and execution
Source vendors, freelancers, and production partners including sourcing, contracting, and specified project requirements.
Analyze performance metrics and optimize campaigns using data-driven insights to better ensure quality control across all deliverables including video, digital, and social content.
Converted a one-time, high-budget client engagement into a recurring annual content partnership through strategic planning and relationship management, Increasing long-term revenue and client retention
Mentor junior team members and freelancers, contributing to team development and knowledge sharing

Supported execution of digital campaigns including email, web, and CRM initiatives
Coordinated cross-functional teams including marketing, product, and technical stakeholders
Led CRM and email marketing campaign execution within Salesforce
Oversaw budgets, purchase orders, and invoicing processes
Acted as liaison between product and technical teams to support successful project delivery
Provided post-launch support including troubleshooting, updates, and performance improvements
Improved Salesforce data integrity through reporting analysis and system cleanup initiatives

Streamlined communication by delivering weekly business and product update and reports, enhancing clarity and driving informed project decisions.
Delivered high impact campaigns that were optimized to meet the brands strategic vision and business objectives while building brand equity
Developed customized project plans and budgets tailored to departmental needs, improving project execution within budget
Trained associates on business systems, creative practices and strategies according to guidelines in accordance with brand image

Created resource plans for new campaigns, optimizing team allocation and ensuring timely execution aligned with brand goals.
Organize and release project details, track updates and milestones of floorset lifecyles
Monitored KPIs to increase quarterly sales, ensuring alignment with strategic business objectives
Assisted with expansion; in-store developments/store opening

Led forecasting, buying strategies, and performance analysis across product categories
Identified trends, risks, and opportunities to inform merchandising decisions
Collaborated with allocation and buying teams to optimize inventory and sales performance

Project & Program Management	Content Strategy & Development
Talent Sourcing	Client & Stakeholder Management
Cross-Functional Leadership	Budgeting & Resource Allocation
Agile & Waterfall Methodologies	Data Analysis & Performance Optimization
Jira & Confluence	CRM & Marketing Automation (Salesforce)
Tools: Asana, Jira, Confluence, Microsoft Office, Google Workspace

Senior Project Manager