Innovative T-shaped Senior Marketing leader driving strategic, digital & e-commerce transformational initiatives; change management programs.
With success leveraging creativity and innovation in building the brand and business through globally integrated marketing strategies with tangible results.
Extensive experience in matrix marketing leadership and internal-facing roles across Europe, America, APAC and Emerging markets.
Ability to communicate across all organisation levels, gain mind-share and influence stakeholders to ensure an integrated approach to all marketing programs.
CORE COMPETENCIES
Brand & Communications ||Brand & Content stratgery | Cross Channel & Integrated Demand Generation Programs | Digital Programs | Retention & Loyalty Programs | CRM Customer-Centric Programs | Tradeshows & Trade Marketing | Virtual Events & Trade shows & Ex Forums | CXO programs and Thought leadership | Account-based marketing (ABM)| Sales & Channel Enablement | Internal Commincations |
I consider myself a self-starter who thrives under pressure within fast-changing environments. These best describe my key attributes: energetic, approachable, reliable, team player, passionate, innovative, creative, tactical, results-driven, and always ready to take on challenges.
SUMMARY OF KEY SKILLS & KNOWLEDGE TO DATE
- An accomplished marketer in various roles, Connected leadership and team management.
- Demonstrated ability to work across multicultural and multidisciplinary teams and influence and gain mind-share of stakeholders.
- Driving connected leadership and team management -motivational manager of cross-functional/virtual teams.
- Leadership capabilities combined with a strategic, commercial mindset supporting global sales and business development teams and driving international partner networks and relationships.
- Successfully leveraging creativity and innovation to build the brand and business by developing global/local integrated marketing strategies.
- Experienced in leadership positions, with the end responsibility P&NL responsibilities and management of budgets.
- Extensive experience in managing and driving third-party vendors and agencies BTHL/ BLT
- Defining and driving innovative multi/cross-channel strategies, campaigns and programs.
- Developing and driving successful brand and engagement strategies, Retention and Loyalty (CEM & CRM) programs.
- Demonstrated ability to drive global projects and operations management with optimal results.
With my experience to date, I can be a key asset to your organization. I would certainly be delighted to discuss future opportunities in more detail and elaborate on my experience and successes.
Kind regards,
Tanya McCabe
Mobile: +31620431227