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An Internationally Skilled Sales & Telecoms Expert, Currently Managing a regional cluster of Sales & distribution for Vodafone Egypt, after earlier roles including, Enterprise sales, Contact Center Management, Incident Management Senior Adviser, and multiple roles in Sales & Retail.
Specific skills and experience encompass Sales & Marketing “With Excellent Technical Awareness”, B2B Business Development, negotiating complex ICT Solutions IoT, Blockchain, long-term client relationship building, corporate governance, offer a high level of interpersonal, and people management skills, from Staff to C-Level, and can lead diverse teams.
Certified in Both Consumer and Enterprise Digital Marketing, Scrum Master, ITIL, COPC, Sales Professional B2B Sales, Total Negotiation Certified Expert, and possess a BSc. In Business Administration & Information Technology, Multiple Diplomas in Sales & Marketing; Native Arabic Speaker, and Speak English Fluently. 

Work experience

Vodafone Egypt

Channel Development Manager

Identify and create a strategic pipeline of prospective partners with a scalable approach to increase merchant adoption of Vodafone Cash.   

Running a Business portfolio of 2.8 Billion EGP Monthly, with a significant MoM increase of 5% value.

established strategic partnerships driving revenue to 24% YoY Growth.

On The Go

Business Managment Consultant

- Worked on Organizational agility restructure of 2 banks in Egypt, where Transformation plans, were placed and executed by myself.

- Established Sales Structure, and sales plan for Consumer, and Enterprise Sales for 2 mobile operators in the middle east, and 1 mobile operator in Europe.

- Worked on business development plans for more than 8 SMEs & Start-Up companies in Egypt, and the Gulf region.

NOV 2019Jan-2021
Vodafone Egypt

Regional Distribution Manager

Managing regional distribution of Vodafone Egypt's consumer portfolio, circulating over 100 Million LE on a Monthly basis, along with increasing market share, distribution base, and trade acquisitions. 

Oct 2014NOV 2019
Vodafone Egypt, Business.

Business Assistant Sales Manager

Managing a Sector of Vodafone's Corporate Sales in Egypt, with a Focus on Voice Solutions, Data (Mobile & Fixed), Internet of Things (IoT), and IT Solutions such as Hosting & Cloud, along with Complex Sales involving ICT, Mobile App Development & Support, for Top Corporate Accounts in Egypt, achieving a double digit YoY incremental revenue growth. 

Dec 2011Oct 2014
Vodafone UK

Contact Center Team Manager

Responsible on Managing the level of Customer Experience offered to our customers by the Customer Services Team. 

Oct 2010Dec 2011
Vodafone Global Enterprise

Global Help Desk Senior Advisor

Global Enterprise Service Center (GESC) is a centralized group of international service representatives providing a single Vodafone point of contact for MNCs’ own helpdesk at a global and/or regional level.

Apr 2009Oct 2010
Vodafone Egypt

Customer Services Supervisor,

Assist with production of monthly reports for customers and managers.: International Accounts Supervisor, Service Off-shoring Operations, AU Operations, Role Profile: 

Nov 2008Mar 2009
Raya Telecom

Sales Agent, Offshore Operations

Handling customers’ requests and demands within the least possible time, and the efficiency and accuracy, providing a full 5stars service to our customers over the phone, or simply through a phone call, obtaining customer’s satisfaction for the service we provide.

Jan 2008Nov 2008
Samo Trading Co.

Senior Sales Executive, Key Accounts

Senior Sales Executive, Key Accounts, New Cairo, Cairo. Tasks: Possessing a wealth of sales management experience and a proven ability of successful sales and business development, consistently achieving significant year-on-year sales targets and growth.

Mar 2005Dec 2007
Solar Energy Company

Assistant Sales Manager, Solar Energy

Assistant Sales Manager, Maadi, Cairo. Tasks: Customer sales, shop stock management(using both paper records and Excel spreadsheets); book keeping and maintenance of sales records.

Mar 2004Sep 2005
Solar Energy Company

Sales Executive, Solar Energy

Salesperson,, Maadi, Cairo Tasks: Responsible for retail customer service and sales of electronic products, including digital cameras, mobile phones, telephone handsets and answering machines, game machines and games(Play station, Nintendo), headphones, speakers, electrical cables, adaptors and plugs, small electrical appliances(hand-held vacuums, hairdryers, shavers, DVD players, heaters), MP3 players, Walkmans, USB memory devices.


American Univerity in Cairo

Certificate Of Acheivment in Sales & Marketing

Sales & Marketing

Sep 2005Oct 2009
EGI Academy


Business Administration & Information Technology

Sep 2000Aug 2005
Shubra, Cairo

Galal Fahmy Technichal College Diploma

High School Diploma in Information Technology.

TRAINING & Classes

Large Account Management Plan- Strategic Selling.

Strategic Negotiations.

IoT Selling.

Industry 4.0, and Digital Transformation.

Organizational Agility, and Scrum Master Skills.

Networking For Sales Professionals.

Social Selling Foundations.

Digital Transformation for Leaders.



Certified Trainer

Lead Digital is the certificate that makes you think differently and work differently. Taught online over three months, the Lead Digital certificate is the only program of its kind on the market.


Digital Enterprise & B2B Marketing Certificate

Completing and Passing Knowledge check quizzes in the following Modules, The impact of digital 
on the Vodafone customer, Digital Transformation, Customer Centric Marketing, Search Engine Marketing, Programmatic, CRM and CVM, B2B Planning and Strategy, B2B Content Strategy and Management, B2B Lead Generation and Sales Management , B2B Customer Value Management , B2B Digital Operations, B2B Digital Campaigns


Digital Consumer Marketing Certificate

Completing and Passing Knowledge check quizzes in the following Modules, Customer Centricity, Digital Transformation, Vodafone case study, Impact of digital on the Vodafone customer ,Why is digital so important to Vodafone?, Social Media, Content Marketing, Mobile Marketing, Measurement and Analytics , Search Engine Marketing, Programmatic, CRM and CVM, Digital Ecosystem, Storytelling, Social Advocacy, Mobile Advertising, Omni-channel, Introduction to Attribution. 


Digital Business Essentials Certificate

Completing and Passing Knowledge check quizzes in the following Modules, Digital Imperative ,Customer Centricity, Channels to Market, Unlocking Data, Organizational Agility, Digital Culture.

Miller Heiman Group

Strategic Selling ®

Large Account Management ProcessSM (LAMP®) reveals how to best manage and grow strategic accounts by bringing the entire relationship into view. This process provides a road map for strategic customer relationships that have growth potential through the development of a one to three-year plan to guide team selling and customer collaboration efforts.

Liam Richmond®

Certified Sales Professional®

Liam Richmond is an award winning sales improvement and customer experience enhancement consultancy. We specialize in increasing the performance and capability of employees by providing learning, training and development for retail and business (B2B) sales. Liam Richmond consistently delivers better leadership and management ability, increased sales, improved customer service and a better customer experience.

Total Negotiation®

Certified Total Negotiator®

A challenging, highly interactive programme that builds on delegates existing commercial, selling and negotiation skills, challenging them and equipping them with approaches and negotiation skills to maximize commercial value through leading negotiations.

CSP Re-certified Release 5.2


Since 1996, COPC Inc. has provided call center certification to hundreds of call centers throughout the world, providing a consistent and proven framework for managing people, processes and performance. Call center certification by COPC Inc. enables your organization to measure and improve all operational activities that support the customer experience—to ultimately boost customer satisfaction while increasing revenues and reducing costs.

Harvard Mentor School

ITIL V.3 Foundation

ITIL is the most widely accepted approach to IT service management in the world. ITIL provides a cohesive set of best practice, drawn from the public and private sectors internationally.

IT Service Management (ITSM) derives enormous benefits from a best practice approach. Because ITSM is driven both by technology and the huge range of organizational environments in which it operates, it is in a state of constant evolution.

International Scrum institute

Scrum Master

The main role of a Scrum Master is to ensure smooth establishment, efficient and healthy progress and continuous improvement of Scrum Practices in an agile Scrum team. Therefore, competence and perspective of every single Scrum Team Member in an agile Scrum team to be able to act on behalf of and with a Scrum Master is a fundamental factor which determines the success level and lifetime of an agile Scrum team.