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Teresa A. Martinez

RVP Success Management Portfolio Lead Switzerland

Work experience

2017

RVP, Success Management Porftolio Lead Switzerland

Salesforce
  • Led a team of Success Managers in Switzerland, driving customer business transformation and maximizing customer value, growth, and satisfaction on the world's most innovative Platform.
  • Developed and executed strategic plans to ensure successful customer onboarding, adoption, and retention, resulting in increase in customer satisfaction ratings.
  • Collaborated with cross-functional teams to identify and address customer needs, providing tailored solutions and driving business outcomes.
  • Implemented best practices and methodologies to optimize customer success processes, resulting in improvement in overall efficiency.
  • Maintained clear and effective communication with customers, ensuring a deep understanding of their goals and objectives.
  • Positioning Salesforce as a trusted partner in customer success.
2016 - 2017

Regional Sales Director Southern Europe & LATAM

Pyramid Analytics
  • Led the development and expansion of a partner ecosystem in Southern Europe and LATAM as the Regional Sales Director at Pyramid Analytics.
  • Successfully built strategic partnerships with key stakeholders, resulting in increased market presence and business growth.
  • Developed and executed effective business development strategies to drive revenue and achieve sales targets.
  • Collaborated with cross-functional teams to identify market opportunities and tailor solutions to meet customer needs.
  • Conducted market research and analysis to identify trends and competitive landscape, informing strategic decision-making.
  • Cultivated strong relationships with clients and partners, ensuring customer satisfaction and long-term loyalty.
  • Played a key role in positioning Pyramid Analytics as a leading provider of analytics solutions in the region.
20122015

Cloud Business Development Manager

Sunrise Communication AG
  • Successfully served as the Cloud Business Development Manager at Sunrise Communication AG, overseeing the Cloud Applications & Unified Communication business development.
  • Developed and executed strategic plans to drive business growth and expand market share in the telecom services sector.
  • Built and maintained strong relationships with key stakeholders, including clients, partners, and internal teams.
  • Collaborated with cross-functional teams to develop innovative cloud solutions and deliver exceptional customer experiences.
  • Conducted market research and analysis to identify emerging trends and competitive landscape, informing business strategies and decision-making.
  • Played a pivotal role in the successful launch and adoption of new cloud products and services.
  • Demonstrated strong leadership and communication skills in managing and motivating a high-performing team.
20122014

Project Management Lecturer

Höhere Fachhochschule Uster
  • Delivered engaging and informative lectures on project management to Telecommunication and IT students at Höhere Fachhochschule Uster.
  • Developed and implemented a comprehensive curriculum that covered key project management principles and practices.
  • Facilitated interactive discussions and activities to enhance student understanding and application of project management concepts.
  • Provided guidance and support to students in their project management coursework and assignments.
  • Evaluated student performance and provided constructive feedback to promote continuous improvement.
  • Created a positive and inclusive learning environment that fostered student engagement and participation.
  • Stayed updated with industry trends and best practices in project management to ensure the delivery of relevant and up-to-date content.
  • Collaborated with colleagues to enhance the overall quality of the project management program.
20102012

Associate Partner & International Senior Business Manager

uvision AG / Kunz & Partner
  • Served as an Associate Partner & International Senior Business Manager at uvision AG/ Kunz & Partner AG, specializing in consulting and business development.
  • Collaborated with clients to identify business opportunities and develop strategies for growth and improvement.
  • Conducted in-depth market research and analysis, providing valuable insights and recommendations.
  • Led the conception, implementation, and execution of business strategies, driving revenue growth and ensuring client satisfaction.
  • Managed key accounts and engagements, consistently meeting financial targets and optimizing profitability.
  • Developed and executed effective marketing strategies, enhancing brand visibility and driving business growth.
  • Played a key role in business development activities, including client acquisition, proposal development, and expansion into new markets.
  • Developed and maintained strong client relationships, fostering trust and long-term partnerships.
  • Contributed to the overall success of the company through effective leadership and strategic decision-making.
20032009

Enterprise Marketing Lead, Infrastructure Optimization Lead, Product Solution Marketing Manager

Microsoft
  • Led the go-to-market strategy for communication and collaboration solutions (Exchange, SharePoint Server, and Office), driving successful product launches and achieving a 20% increase in market share within the financial services, retail, manufacturing, and public sectors.
  • Developed and executed targeted marketing campaigns, resulting in a 15% increase in customer engagement and lead generation.
  • Collaborated with cross-functional teams to identify customer needs and develop tailored product solutions, resulting in increase in customer satisfaction.
  • Conducted market research and competitive analysis to identify trends and opportunities, informing strategic decision-making and positioning Microsoft as a leader in the industry.
  • Maintained consistent and effective communication with stakeholders, ensuring alignment and understanding of marketing objectives and initiatives.
  • Avoided industry-specific jargon, communicating marketing strategies and results in a clear and concise manner.
  • Proofread all marketing materials and communications, ensuring accuracy, professionalism, and error-free presentation.
  • Consistently achieved marketing goals and objectives, contributing to the overall success and growth of Microsoft's enterprise solutions.

Education

20232024

Cybersecurity Risk & Strategy

IMD
20232023

Digital Strategy, Analytics and Artificial Intelligence Program

IMD
20202020

Artificial Intelligence for Executives

Universität St. Gallen (HSG)
2017ongoing

Salesforce Certifications

Salesforce

AI Associate, Accelerate Leadership Program, Marketing Cloud Email Specialist & Consultant, Service & Sales Consultant plus Administrator

20202020

Professional Scrum Master I

Scrum.org
20192019

Certified Change Management Practitionier

Prosci
20182018

Fourth Industrial Revolution

Strategy Works Academy Rotterdam

Salesforce Enlighten your customers, Digital Transformation

20082010

Business consultant and coach

Institut für Systemische Impulse, Development and Leadership
20042006

Double Degree: Executive MBA & MBA

Excutive MBA International Business & MBA -University of Queensland/Zurich
19951998

eidg. dipl. Betriebsökonom (Bacherlor)

Zürcher Höhere Wirtschafts- und Verwaltungsschule

Skills

10
Customer Success Management
10
Data Strategy & Analytics
10
Digital Transformation
10
Drive Customer Health & Business Value
10
GTM Strategy
10
Business Development
8
Marketing & Communication Management
8
Sales Management
8
Business Solution Delivery & Implementation
8
Channel & Alliance Management
8
Product Development & Management