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Teresa A. Martinez

Business Development, Sales and Marketing Executive


     Out-of-the box thinker and innovative executive leader. 

  Passionate and persistent driver of pragmatic business, IT and
       operation solutions with the aim to create sustainable 
                                               relevant value.

      Customer lifecycle management & consumer focused.

B2B and B2C Sales/Marketing Executive with over 18 years’ experience in ICT, consumer goods and financial services industries. Proven record leading high performance teams to make strategic business objectives happen.

Deep understanding of customer needs, go-to-market and distribution channels regarding data analytics, cloud and future workplaces. Well versed in transformation projects, business development as well as in intercultural communication and cross-group teams in DACH,  Southern Europe, France, CEE, United States & Asia.

Work experience

Sept 2017

Director and Customer Success Lead Commercial Segment


Salesforce is the world's #1 Customer Relationship Management (CRM) platform with cloud-based applications for sales, service, marketing.  As CS Lead I am running a team of Success Managers to help customers across EMEA reach their desired business transformation on the worlds most innovative Platform with the goal to increase customer business value, growth and satisfaction. 

Jan 2016April 2017

Regional Sales Director Southern Europe & LATAM

Pyramid Analytics

Pyramid Analytics is a leader in providing innovative Business Intelligence applications served through a multi tenant architecture for both PUBLIC & PRIVATE CLOUD. The unique cross platform design allows users to utilize their BI from any device at any time. Its business intelligence suite ‘BI Office’ providing Governed Business Analytics tools and integrating Data Discovery, Reporting and Publications and Dashboarding functionality to empower every user in the organization.

BI OFFICE enterprise self-service, web based interface enables all levels of Business users, IT and Analyst to easily create and share information and help their organization optimize business decisions. 

Key Achievements in 16 months:

  • Signed 16 Alliance Partner
  • Engaged and trained 104 partner employees 
  • Gained 6 customers
Aug 2013Dec 2015

Cloud Partner/Business Development Manager

Sunrise Communication Ltd

Swiss private telecom firm with over CHF 2 billion annual revenue; 3 mill. customers and 1700 employees across Switzerland

Reporting to the Chief Marketing Officer as Project Sponsor

Responsible to lead a cross-interdisciplinary team of 50 people to introduce the first cloud service (Office 365) at Sunrise. Building up a B2B&B2C Cloud Strategy to offer additional cloud services for Sunrise customers.

Key Achievements:

  • Successfully launch of Microsoft’s cloud solution ‘OneDrive for Business’ to SMEs and those in self-employment “in a unique combination with mobile phone subscriptions from Sunrise.
  • Manage and drive strategic partnership alliance with Microsoft.
  • Strategic Microsoft Cloud Solution Provider Partnership with Microsoft HQ
  • Strategy & Business Plan Cloud@ Sunrise Sales Alliances with ALU & CISCO
Aug 2010Jul 2013

Associate Client Partner and International Business Manager

Kunz & Partner Group

Kunz & Partner-Management Consultants, a Swiss based international management consultancy supporting leaders in solving complex and challenging business transitions.

Reporting to the CEO

Key Achievements:

  • Leading Senior Executive Management Insurance Conference in Switzerland
  • Stabilize and enhance the Senior Executive Management Insurance Conference in CEE
  • Developed and enhance the first Senior Executive Management Insurance Conference in Asia
Jan 2003Dec 2009

Enterprise Marketing / Infrastructure Lead & Product-Solution Marketing Manager

Microsoft Switzerland Ltd

Swiss Microsoft Subsidiary with 620 employees, rank 13 of 168 Microsoft subsidiaries Enterprise Marketing

Reporting to the CMO/CSO/Server & Tools Business Group Manager

Key Achievements

  • Developed, launched and operated successful Solution & Innovation Center of Microsoft Switzerland
  • Improved the CRM Customer Data Quality
  • Integrated in Microsoft's High Potential Program-Talent XP
  • Implemented Infrastructure Optimization Initiative Program
  • Gained the Microsoft Best Practice Award for the campaign POWER4KMU
  • Increased Exchange market share with Notes Compete Campaign
May 2003Jan 2002

Head of Marketing

Swissvoice Ltd

Swissvoice is a market leader in the development and sale of innovative telecommunications solutions in Switzerland, France, Germany, Poland, India and Hong Kong with a Revenue of 600 Mio.

Head of Marketing
Reporting to the CMO/CSO

Key achievements

  • Built a complete new product roadmap together with F&E and the product facilities in Poland and Hong Kong
Apr 1986Apr 2003

Other Work Experiences

Bluewin  Product Manager EAdvertisement & Sponsoring
Swiss Leading internet provider owned by Swisscom the leading Swiss Telco Provider

Johnson & Johnson Key Account Manager & Category Manager Baby Care
Swiss Johnson & Johnson Consumer Goods subsidiary

Credit Suisse Apprenticeship, Accounting & Key Account Management Assistant
Swiss leading Bank with 47’000 employees

Expert Knowledge

Business Development Management
Strong strategic appreciation and holistic view; able to build business plans by having the right balance between strategic thinking and tactical execution.
Cloud / Internet of Things

Drove and developed the Cloud@Sunrise strategy. Currently implementing Sunrise new cloud services. And Certified by Salesforce in Sales, Service and Adm. 

Marketing Management

Strategic Marketer and Communication Specialist with proven records ATL- and BTL- Activities as well as Brand Development & Corporate ID.

Sales & Partner Management
Proficiency in manage & deliver profitable and growing account portfolios with excellent negotiation skills and competencies.
Program / Project - and Change Management
Process and change management expertise in planning and monitoring of interdisciplinary project teams.
The Future of Workplace
Deep expertise in future workplace based successful implementation and operational responsibility of the Microsoft Solution and Innovation Center.


Oct 2017Dec 2017

Salesforce Certification in Sales & Service Consultant plus Administrator

Salesforce Ltd.
Apr 2013Sep 2013

Certificate Microsoft Lync 2013

Hochschule für Technik Rapperswil Informatik

Basic competence to build and operate Lync 2013 (Active Directory, Lync 2013 Basics, Lync 2013 Voice and Lync 2013 Integration in PBX)                                            

Projects Press Releases

Sunrise enters into a strategic partnership with Microsoft: Cloud solution for companies

In the context of a strategic partnership with Microsoft, Sunrise is offering a comprehensive cloud solution for Microsoft Office applications as of 18 May 2015: "Microsoft OneDrive for Business" in conjunction with Sunrise Freedom is the first cloud solution for the self-employed and SMEs to be offered in an innovative package together with a mobile phone subscription.

Microsoft Solution & Innovation Center opened by Microsoft CEO Steve Ballmer in Wallisellen

There are only 4 of these centers in the world: 1) in Microsoft Corporation, in Redmond (Seattle) in the States; and 3 in Europe, one in Madrid, one in Dublin, and now one here in Zurich. This centre in Zurich is a very new centre that was opened by the Microsoft CEO Steve Ballmer in October 2007.  Microsoft introduces their vision for the workplace of the future using scenarios with themes such as individual productivity, business intelligence,  team-collaboration and mobility.