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Digital and Web Consultant, with over 20 years experience in Software Engineering, Management, Sales / Pre-sales Engineering, Digital Marketing and e-Commerce.

Building trust within teams, organisations, with customers and prospects is what I live by. It has been the connecting thread that has driven my career.

I am passionate about building and running teams with high level of psychological safety, while keeping execution standards at the highest level. I have enjoyed becoming a trusted advisor to all my customers. I close complex deals, scale new products, act both operationally and strategically.

I enjoy consulting with large organisations to initiate, execute and manage strategic - growth generating partnerships. I am equally comfortable around a table of Engineers, Sales and Marketing Executives or C-levels to grow products, sales, teams and ultimately profits. 

Work experience

January 2021Present

Global Technical Solutions Director

Smartly.io

I lead a global department of 20 Customer facing Solution Engineers who provide technical consulting and build custom solutions for our top tier of customers. Technical solutions is a bridge between customers, marketers and engineering. We thrive on solving complex problems and providing a better Customer experience, driving faster feature adoption of our platform thanks to a broad knowledge of the ad tech space and a deep expertise of our platform and its APIs.

April 2019December 2020

Technical Solutions Lead EMEA & APAC

Smartly.io

Leading a team of Customer Solutions Engineers based in 4 locations. Technical Solutions is mix of Sales Engineers and Technical Account Managers, who helps the whole sales organization in accelerating growth and deliver onboarding excellence for our largest opportunities.

May 2017March 2019

Head of France & BeNeLux

Smartly.io

Owner of the French and Netherlands client growth. Built the team, and opened the Dutch and Parisian offices. Consultative demos, Sales Engineering, Product Trials and contract negotiations. I also served as the link between customers, Facebook, and our product development team. Beyond the Business Development, I also managed my accounts daily, offering world-class growth hacking and revenue generating consulting to the most demanding advertisers and agencies in the market.  

May 2016APRIL 2017

Client Partner - Financial Services and e-Commerce

Facebook

Consultative sales and marketing to help build and sell Facebook’s advertising solutions to the largest digital advertisers from Sub-Saharan Africa. Driving a triple digit growth with Performance Marketing clients in e-Commerce and Financial Services. This amazing challenge is analytical, consultative and commercial as growing the business is altogether a business, technical and cultural matter. I am responsible for identifying the best companies, helping them implement Facebook's Digital Marketing strategies and Best Practices, delivering value and ultimately drive ambitious sales targets.

Sep 2015Mar 2016

Technical Solutions Consultant, Publishers

Google Ireland

- Technical Point of contact for a Book of Business of 120 large Publishers from France, Portugal, Turkey on Programmatic Ad Solutions including Display, Mobile and most importantly Video, on which I became a Subject Matter Expert
- Supported DoubleClick for Publishers and AdExchange accounts with Programmatic Deals, Private Auctions, Programmatic Guaranteed implementations and launches
- Trained partners and Implemented the roll out of entire accounts to the DoubleClick platforms (web.tv, 7awi.com, rfi.fr)
- Consulted on large accounts such as lefigaro.fr, lesechos.fr, web.tv on yield management, Tag implementations, page speed optimizations
- Spoke to an IAB event about HTML5 ad trafficking (http://goo.gl/75x9De)

Jul 2014Jun 2015

General Manager

Squad Digital

I was Headhunted to Manage a Digital Marketing Company (WPP subsidiary), and service clients in the following verticals
- Telecoms (Airtel Tanzania),
- Beverages (Tusker Lager),
- Banking (CRDB, Equity Bank),
- Electronics Devices (Tecno Mobile).

I was responsible for all aspects of the business including Recruiting, Training, Sales and Financial planning, Business Development, Quality Control, Media buying, Creative Strategies, Pitching and evangelizing the advantages of corporate Digital Transformation within the country.

I grew my team of 10 from scratch. Together we acquired 3 large corporate clients, growing our sales revenue by 60% in just under a year.

Sep 2011Jun 2014

Technical Solutions Consultant

Google Kenya

I worked with Africa's largest publishers and partners on cutting edge technologies and products and I had the opportunity to influence innovation at Google.

Here are some of the products and partners I managed during my 3 years at Google Africa:
- SMS integrations with Orange, Airtel and Moov groups - Project Management and launches in 15 countries.
- Adsense, DFP and AdX with sites such as seneweb.com, abidjan.net, nation.co.ke, standardmedia.co.ke, jamiiforums.com
- Google Analytics for Kenya Airways, Zuku TV, Standard Chartered Group and the continent's largest agencies
- Youtube Content Partners such as TFM (Youssou N'dour Media company), IROKOTV (online Nollywood movie company)
- Payment Partnerships with Equity Bank, East Africa's largest bank

May 2010Mar 2011

Founder

Safari Gateway

Safari Gateway was an ambitious project of building a multi-faceted pan-African Travel marketplace to help sell and promote Independent Accommodation providers and Tour Operators across Africa. The site included 3 automated classified sections, a blog, a payment interface, and various affiliation systems, which I personally designed and built.
The site was launched in November 2010, and although not a clear success, provided me with valuable experience about online business strategies and managing startups. 

Jan 2005Aug 2009

Founder

Tanzania Yacht Charters

Tanzania Yacht Charters was born out of the dream to pursue my life long passion for sailing while living and working with my family, practically off-grid, on the tropical island of Zanzibar.

I sourced a 35ft sailing Catamaran from South Africa, registered the business and set sails for the small island. I found a small fishing village to base myself from, built a website, and used digital advertising including Adwords campaigns to make bookings from all over the world.

I later expanded the business to become a yacht charter broker for a selection of partners yachts. At its peak the business was turning over in excess of $100k per year. 

Oct 1998Nov 2004

Software Development Manager

Micro Medical

At Micro Medical, I managed a Software Team composed of 15 members, including Software Engineers, a Validation Team and Web Designers. We designed, updated and maintained software for a range of 10 Medical Devices.

I performed the following duties:
- Recruitment, Training and Management of Software Development & Validation Team
- Setting Up Software Development Procedures for ISO9001 and FDA Accreditations
- Full Life-Cycle Project Management of all Software Products
- Software Quality, Support Escalations and Custom Products Development with Strong Customer-Facing Skills with the Pharmaceutical Industry
- Staff Training and Consultancy on Setting up company's MRP system.

My contributions to Micro Medical allowed the management to effectively prioritise and monetize software-driven projects, that turned into award-winning medical devices. They were acquired by the Group CareFusion in 2004.

Education

19901993

Baccalauréat E

Lycée de l'Europe

French A Levels in Maths, Physics and Computer Science with Distinction

Certifications

Oct 2020

Snapchat Ads Manager Certification

Snapchat
Apr 2019

Facebook Marketing Consultant

Meta / Facebook
Oct 2015

Data Scientist's Toolbox

Coursera
2014

Google Analytics IQ

Google
2015

DoubleClick Publisher Academy

Google

DFP and Adexchange

2011

Google Adwords Certified

Google

Skills

Digital Marketing


Management
Business Development
Pre-Sales Engineering


e-Commerce


Restful APIs
Digital Analytics / Data analysis


Web Dev (HTML,CSS, JS)


Coding (C++, Python, JavaScript)


Languages

FRENCH                          ENGLISH                         SWAHILI        

Hobbies

I have sailed since the age of 7. I was a sailing instructor from the age of 17 and skippered / ran my 35 ft catamaran in Zanzibar for 4 years. I have enjoyed windsurfing, catamaran racing, and today I own and race a dinghy in north Dublin. 

I'm an avid music collector and vinyl record listener. I am especially interested in African, Caribbean and generally World music.