Thomas Bouvier

Managed the Velocity Growth Segment at Dialpad and UberConference growing from 19M ARR to over 45M ARR
Grew Spivo Inc. from $100,000 annual revenue to $1 million in 12 months as only marketing hire
Lead growth projects directly alongside the CEO and CMO which helped Dialpad secure a $50 million Series D funding round as well as the acquisition of TalkIQ.
Built a Spivo brand ambassador community from 0 to over 20,000 active contributors for a single product in 6 months.
Lead the brand overhaul, content strategy, and delivery to over 3.5 million customers improving engagement rate on brand-related comms by over 100% at VisualCV

Managed a team of 6 to plan, design, implement and measure all digital marketing projects.
Developed content strategy across social, onsite and paid channels, increasing site views by 70%.
Set high-level strategy for marketing strategy and supported on day-to-day operations which increased signups by 500k in 8 months.

Built, measured and maintained Marketo automation flows enabling Growth and Demand Generation teams to execute on their goals.
Tested new PPC and managed PPC and SEM agencies optimizing channels resulting in exponential growth for the online/growth segment of Dialpad and UberConference
Analyzed signup flow, website visitor, and product usage data and built growth programs addressing Dialpad and UberConference’s needs informed by hard data.
Assisted in fixing attribution models used to collect data across all channels, giving the executive team access to accurate data informing key business decisions.
Helped create content and build a new SEO-site centered around the new branding resulting in increased brand awareness and organic visitors.

Analysed website ecommerce data, finding ways to improve user experience and influence revenue growth
Built a brand ambassador program improving brand engagement and content contributions from customers.
Implemented SEO strategy increasing ranking and making the Spivo brand more relevant in the online space
Streamlined marketing process through the integration of automation tools to cut down on inefficiencies, driving automated exponential growth

Created and designed marketing communications pieces to build awareness for the annual BBDU conference.
Organized virtual and in-house meetings that helped keep the marketing team focused and efficient.
Wrote content pertaining to the mutual benefits and group benefits space.
Collaborated with team members to create content marketing pieces driving online traffic.

Marketing Director