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Summary

Growth engineer specializing in React, Next.js, and TypeScript, with a proven track record of driving user acquisition and revenue through data-driven A/B testing and experimentation. Experienced in collaborating with cross-functional teams to integrate digital marketing strategies and optimize landing pages for business impact. As a polyglot and avid traveler, I bring a global perspective and adaptability to my work, continuously learning from new cultures and experiences. Currently learning Spanish and passionate about both professional and personal growth, I leverage my diverse background to create inclusive, scalable digital solutions that vibe with users worldwide.

Work experience

Software engineer, Growth

Shutterstock
20222025
  • Drove revenue and user acquisition by designing, implementing, and analyzing A/B tests across 30+ landing pages using React, Next.js, and TypeScript.

  • Collaborated closely with marketing, data, and backend teams to launch experiments and track key growth metrics like CTA engagement and conversion rates.

  • Maintained and enhanced the Contentful CMS, building reusable components and guiding other teams on efficient landing page creation and localization.

  • Took ownership of localization efforts after team restructuring, integrating multilingual support and expanding the reach of growth initiatives.

  • Partnered with cross-functional stakeholders to ideate, implement, and iterate on marketing campaigns using varied user personas and targeted experiments.

  • Continuously improved Next.js implementations for performance, scalability, and maintainability to support rapid experimentation and business goals.

  • Acted as a resource and educator for other teams, sharing best practices and onboarding teammates to Contentful CMS and new growth tools.

Software Engineer

Samsung
20212022
  • Developed key UI features for a React.js application using TypeScript and styled-components, enhancing the user experience for the AdOps team's campaign management dashboard.
  • Implemented and improved accessibility standards in the development workflow, ensuring broader usability of the application.
  • Built and maintained frontend components using React.js, TypeScript, and styled-components (CSS-in-JS), focusing on creating a responsive and intuitive interface.
  • Worked with PostgreSQL databases to integrate and display campaign metrics and dimensions, enabling in-house analytics for the AdOps team
  • Wrote unit tests using Jest and React Testing Library to ensure code reliability and maintainability.
  • Participated in the CI/CD process using ConcourseCI, contributing to efficient and consistent deployment of new features.
  • Collaborated closely with the AdOps team to understand their needs and translate them into effective dashboard features for campaign measurement and analysis.

Education

Google Digital Marketing and E-Commerce Professional Certificate

Google
2023
  • Completed a comprehensive seven-course program focusing on digital marketing and e-commerce strategies.
  • Gained practical experience in launching & managing digital marketing campaigns across various channels including search, display, content, and email marketing.
  • Developed competencies in marketing analytics and e-commerce store management.
  • Applied skills in real-world scenarios through hands-on, practice-based assessments.
  • Acquired proficiency in industry-standard tools such as Google Ads, Google Analytics, Shopify, and various social media platforms.

Computer Science

CÉgep du vieux-montréal
20182021
  • Developed a full-stack e-commerce platform for a local coffee roasting company during the pandemic, using React, Next.js, Redux and JavaScript.
  • Acquired proficiency in Web development technologies: HTML, CSS, JavaScript, React.js, Node.js and Express.js,.
  • Gained comprehensive knowledge in software engineering principles, including agile methodologies and Scrum.
  • Applied & learned Object-Oriented Programming concepts through projects in C++ and Java.

Skills

React. js & Next. js Development

Build robust, type-safe web apps using React.js, Next.js, and TypeScript. Implement server-side rendering, API routes, and dynamic routing for responsive, SEO-friendly interfaces. Leverage TypeScript's static typing alongside React hooks and modern JavaScript (ES6+) features to create efficient, maintainable, and error-resistant code.

Frontend Performance Optimization

Boost web application speed & efficiency through code splitting, lazy loading, and smart caching strategies in Next.js. Use tools like Lighthouse and Chrome DevTools to pinpoint and fix performance issues, ensuring swift load times and smooth user experiences across devices.

A/B Testing & Data-Driven Optimization

Design and run A/B tests that fine-tune user experience and drive key business metrics. Use tools like LaunchDarkly for multivariate testing and result analysis. Turn data insights into concrete frontend improvements, enhancing conversion rates and keeping users engaged.

Digital Marketing Integration & SEO

Blend digital marketing strategies with frontend development. Apply SEO best practices, including semantic HTML and optimized meta tags, to boost search engine rankings. Craft landing pages and marketing campaigns in Next.js, focusing on personalization and localization to expand reach and improve conversions.