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Work experience

May 2018May 2020

Regional Director of Sales, Michigan, Indiana & Ohio

Holiday Retirement

Lead a team of 19 Sales Professionals, in 17 communities across 3 states, 2543 units with a budget exceeding $70M in revenue. Responsible for Detroit Metro market, largest metro market in Holiday's portfolio, with over 600 units. 

Responsible for Sales and Marketing community and regional revenue, NOI and occupancy. Redesigned sales and marketing plans to focus to prospect centered selling with the result of increased occupancy of 9% and lead to lease by 3%. In addition:

  • Led the company for 10 consecutive months for 2019 in sales metrics and top line revenue ranked #3 in company out of 18 regions.
  • Implemented portfolio representation in local markets through outreach and strengthening relationships with paid referral sources.
  • Exceeded sales budget in 2018 and 2019 in New Lease and New Lease effective rate.
  • Launched monthly company wide experience events for new prospects, resulting in an increase in lead to tour by over 8%.
  • Accelerated Marketing efforts to increase lead generation by target specific cluster campaigns, implemented with custom messaging and directing to community specific landing page. Resulted in increase of leads per community by 18% in first 6 months.
  • Promoted to trainer for new RDS's joining the company for 2019.
  • Developed and promoted 2 SL to next level of Strategic SL's covering the east region.

Oct 2010March 2018

Regional Sales Director & Trainer, Michigan 1-2016 to 3-2018

Wellspring Lutheran Services

Lead a team of 14 sales consultants in senior services, across 7 service lines of the company. Responsible for driving growth including occupancy, census, and business development for each market in 9 ministry sites in Michigan. Worked with local sales consultant to access market and established strategic objectives to meet performance budgeted occupancy and goals. Successfully built a culture of effective teamwork, accountability and development with each site. 2016 results for housing sites showed 6% increase in census/occupancy, finishing with 84% average occupancy.  Year 2, in 2018 census and occupancy increased by 8% with a 92% average occupancy for all housing service lines.

In addition also maintained responsibility for Wellspring Senior Living campus in Saginaw.

Director Sales and Hospitality Wellspring Senior Living 2-2013 to 1-2016

Wellspring Lutheran Services

Director of Sales for Michigan's oldest and largest non profit organization providing services and care for seniors for over 125 years.  Sales Executive assigned to grow a ministry in the company's portfolio. Located on the Saginaw Senior Living Campus with major responsibilities to Lead, develop, motivate and energize a direct report sales team of 13 for the company's #1 portfolio property in revenue and NOI.  2017 exceeded revenue and NOI to deliver a $8M remodel project. Campus is a Care Continuum Independent, Assisted, and Memory Care Living. Strengths in leading teams: prospect centered selling, new business development, referral relationships, prospect events/experiences, brand development, selling zone focused time accountability, analyzing metrics and data to drive action, marketing collaboration, and overall census of facility. 2017 results $10M annual sales, census avg 92%, exceeded revenue goal and NOI. 

Sales Director Home Care 1-2010 to 1-2013

Wellspring Lutheran Services (formerly Lutheran Homes of Michigan)

Responsible for sales, marketing, and community relations for a start up Home Care division of Wellspring Lutheran Services (formerly Lutheran Homes of Michigan) Service line offering in home personal assistance for seniors and individuals with disabilities.

  • Managed and directed 5 new start up branches including build outs, business plans, marketing outreach, hiring and training of staff, and working with budgets.
  • Successfully opened all 5 branches under budget and ahead of projected time line.
  • Grew growth projections over 200% from 1st year actuals.
  • Established business referrals in health care, financial, legal and service industries in all 5 branches to secure a steady stream of clients coming in to meet hour projections and profit goals.
  • Selected as one of 40 employees to spearhead a cultural change in the company, selected out of 1200 employees.
  • Due to outstanding performance was selected to move in January of 2013 to Company's largest portfolio property, Care Continuum Campus in Saginaw, MI. 
Jan 2009Dec 2009

District Manager

Vitamin Shoppe

Multi unit Management for 10 Retail Stores in the Michigan Market

$13,000,000 Annual Sales Volume-

  • Direct reports 23  Managers/Assistants, indirect 45 sales staff.
  • Responsible for Annual Line Item Budget of $3,500,000 annually controllable expenses.
  • Sales performance for 2009 for District 5.5% LY comparitive sales increase. 
  • Lead Test District for Pay for Knowldege sales program, successfully increased sales by 4%.
  • Lead Clearance Test District, successfully increased margin by eliminating clearance and managing mark downs.
  • Completed Vitamin Shoppe University level one product knowledge courses.
Sep 1996May 2008

Regional Selling Manager 5-1999 to 5-2008

Harry and David

Multi unit Management with increasing responsibility over 9 years.

32 stores - 64 direct reports -32 sales leads and 280 indirect selling staff.

average of $16,000,000 Annual Sales Volume-

  • Region Sales performance rank for 2008 year,out of 4 Regions - #1 in comparable sales increase and service.
  • ACTION sales training program, implemented in region and improved service levels by 15% to a 91% overall performance for 2008 year.
  • Responsible for Annual Line Item Budgets over 9 year range: Averaging $6,000,000 annually SGA expenses.
  • Sales performance over 9 year range: 5% to 9% increase in Comparable Sales 
  • Profit savings over 9 year range: 2% to 3% SGA savings 
  • Opened 36 stores in 9 years - exceeded expectations by delivering a savings in budget and opening ahead of schedule.
  • Outstanding Performance Award in 2001 for going above performance expectations.
  • Region Manager Trainer - April, 2000 - trained new District Managers.

Area Manager/Training Manager 11-1998 to 4- 1999

Harry and David
    • Area Manager -responsible for 2 stores (Birch Run and Auburn Hills, MI).
    • Annual sales volume $1,750,000.
    • Direct reports - 2 Assistant Managers,6 supervisors and 12 Sales Associates
    • Responsible for Annual Line Item Budgets: Exceeded Sales Forecast by 7%; saved 2% SGA expenses
    • Ranked #1 store in District: comparable sales increase and service for Birch Run store
    • Training Manager -trained 7 new Store Managers and opened 6 new stores.

Store Selling Manager 9-1996 to 10-1998

Harry and David
  • Opened new store - Birch Run, MI.Annual Sales $850,000.
  • Direct reports - 1 Assistant, 3 Supervisors, and 6 Sales Associates.
  • Exceeded expectations by delivering12% increase over forecasted sales, 8% savings in SGA expenses.
  • Manager of the Year  out of 120 stores for the Outlets at Birch Run.
Sep 1995Sep 1996

Entrepreneur Owner

Pop's Corn Eatery/A Touch of Home Retail Store
  • Owner/Operator Gourmet Popcorn Shop and Retail Gift Shop in Frankenmuth, MI.
  • Annual volume $120,000.
  • Direct reports 6 team members 
  • Responsible for all aspects: training/hiring, employee development, budgeting, product development, packaging, marketing,and sales. 
Mar 1994Aug 1995

General Property Manager

McArthur/Glen Reality Company
  • REIT operating 103,000 sq. ft. of retail with 34 premier Outlet Stores, Village Shops, Birch Run,MI.
  • Total Center consisted of 170+ Outlet Stores, boasting theWorld's Largest Outlet Center.
  • Direct reports - Maintenance supervisor and 7 staff members.
  • Responsible for Line Item budget averaging over $250,000 annually.
  • Delivered a 12% savings in budget from previous year.
  • Additionally responsible for marketing, tenant communication and community/tenant relations.
  • Improved Center Management Evaluations by 7% from previous year.
Jun 1992Feb 1994


A Touch of Brass Retail Store
  • Entrepreneur/Partner Retail Gift Shop; Acquisition of 11 yr. existing business, Frankenmuth MI.
  • Responsible for business set-up, including: training/hiring, budgeting, inventory, and computer set-up.
  • Increased business in first year by 23%, resulting in $131,000 annual sales.
Feb 1990Nov 1991

Account Manager

  • Midland, MI - Maintained 12 inform accounts and 60 miscellaneous accounts.
  • Responsible for $576,000 annual sales.
  • Responsible for development and coordination of all aspects of paper communication,

including presentations of innovative techniques/Ideas to upper management.

Aug 1985Jan 1990

Executive Personnel/Selling Manager

Dayton Hudson Department Store Co.

Lansing MI.

  • Responsible for hiring, training and development of store personnel, review process,

benefit coordination, budgeting, customer service and community relations.

Second in charge behind General Manager, volume average per year $16,454,000.

Selling Manager, Saginaw and Sterling Heights Malls. Participated in new pilot program, Base plus bonus compensation system. Responsible for creative and innovative ideas to serve the customer better. Performed at 120% to goal for first year, average sales $850,000 a year.At Saginaw Mall, completed management training program early, obtaining appointment of department manager.

Aug 1984Jan 1985


Walt Disney World
  • Intern in Human Resources and sales; responsible for interviewing of entry level candidates,

training, sales, customer service, and coordination of social programs for interns.

  • Completed training at Walt Disney University - salutatorian for Intern class of 1985.


Bachelor of Science, Interpersonal and Public Communication

Central Michigan University




Volunteering, coaching, fundraising.

Fitness, Competitive Volleyball, Running, Golf, biking, Snow and Water Skiing.

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