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Work experience

Jul 2009Present


tSherrell Consulting
IA/UX [Information Architecture] / [User Experience] design consultation.
Jan 2008Jul 2009

Sr. Information Architect

Information architecture, user experience, best practices, analysis and strategy.
May 2001Jun 2007

Manager, Creative Services / Creative Designer

Lead creative for Smurfit-Stone Container’s marketing department. Developed and executed strategies furthering sales and marketing efforts. Successfully delivered solutions for trade-shows, printed and electronic marketing materials, online and video based media.
Apr 1999Jun 2000

Instructor, Visual Communications

Oklahoma State University - Okmulgee
Developed curriculum and instructed students in advanced multimedia and visual communication methodologies. Specialties included: Interface Design, Basic Graphic Design, and Typography.

Interface Designer
Provided cognitive design for as well as various business communication and marketing programs including print advertising and electronic presentations.

Creative Director

Plant and Associates
Responsible for maintaining the overall creative “look” of all design activities. Met with clients, evaluated needs, proposed and initiated solutions. Coordinated projects and members of the design team, and assisted graphic designers in final production. Media included: packaging; billboards; production art; in-store displays; brochures; annual reports; logo design and web site design.
Aug 1996Jun 1997

Design Consultant

Worked with a variety of design studios producing: packaging, wine labels, multimedia graphics, ads and brochures.
Oct 1995Aug 1996

Art Director

Plant and Associates
Lead design and production efforts for group, executed designs and coordinated with printers.

Multimedia Designer

AVCOM Productions
Designed and produced visual content for large 35mm multi-image and multimedia presentations; interactive programs; and videos. Also responsible for on-site, backstage control of presentations, edits, and technical set-up and support.




Academy of Art University


Oklahoma State University


Social Media Consultant

Social Media Academy

Work Examples


Trent Sherrell is an expert in human-centered IA [Information Architecture] and UX [User Experience] design. Possessing a formidable, award-winning background in graphic and information design, marketing, teaching, as well as video and photography production, Trent employs a multi-disciplined approach in order to best organize and deliver content that maintains a keen focus on the final objective: the removal of barriers that separate communicator and target audience from optimal proximity and the ability to form one-to-one, trustworthy relationships. A film aficionado, Trent currently pursues additional, formal education in film studies with an emphasis on screenwriting. At first impression, one might presume these two pursuits as completely disparate. A personal passion, Trent researches and writes about methods that enable web communicators to leverage classical, Greek storytelling structure, techniques, and character (archetypical) development in order to develop and deliver online content at a successful level higher than present-day standards. His forth-coming blog, located at, will document these theories. Trent’s activities on the social web can be found listed at: In the physical world, Trent makes his home in the Chicago area with wife and Violinist, Dr. Gretchen Madson-Sherrell, their three kids, and one dachshund - half a dog tall, two dogs long. He can also be found a member of several professional organizations including: the IAI [Information Architecture Institute], IxDA [Interaction Design Association], AIGA [American Institute of Graphic Artists / Chicago Chapter]and IFP [Independent Film Project / Chicago Chapter].


References and contact information are available via my LinkedIn page.

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