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highly creative with the ability to drive brands forward through innovative visual schemes and concepts. possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. have strong product knowledge and currently working as part of a close knit team to ensure that best & worst sellers are monitored. continuously implementing visual guidelines to make sure that visual standards are maintained at all times. looking for a suitable visual merchandiser position as the next step in an already successfully career. 

Work experience

Sep 2014Present

Visual Merchandiser ( Fashion Retail Store)

Salvatore Ferragamo

•Responsible for  Designed the visual presentation of all Ferragamo retail stores and special events in London.
• Coordinating store display in line with brand guidelines and strategy.
• Delivering weekly floor moves, window installations and mannequin styling. 
•Translating catalogues & promotions into real designs on the showroom floor. 
• Reporting on mark down strategies, current performance and market trends.
•Working with Buyers/Sales team  on sell out information; utilizing VM techniques to maximize profit and customer and staff experience on a regular basis.

Apr 2014Sep 2014

E- Commerce Visual Merchandising


April 2014- September 2014 AGENCY SMITH-PETERSEN, MILAN, ITALY


Valentino, Lanvin, Paula ,Bertoni , Belstaff, Christian Pellizzari, Alberto Moretti, Devi Kroell, Tak.Ori, Giuseppe Di Morabito, Woolmark, Reda, Aman Resorts, Fendi Casa, Molteni)


In charge of the daily online and offline press review.
In charge of keeping updated the Smith-Petersen profile on social media platforms. Provide guidance and assistance in implementing PR strategies.
Reports and Press releases (text and photo editing), press pitching and following up Educate press, bloggers, analysts and initiatives.
Managed relationships with national and international journalists.
Assisted to produce and coordinate events and fashion shows for our brands.

Apr 2013Nov 2013

Wholesale Show-room Visual Merchandising

MAXMARA FashionGroup Milan,Italy



Coordinating and booking appointments with international buyer throughout eight MaxMara brands, Italian market.
In charge of monitoring and organizing Sales Campaigns through the appointments schedule, budget sheets preparation, sales and orders coordination, sell out analysis and direct selling for international market.
Coordinated and created selling tools during market and took client notes in sales meetings with specialty and department store accounts.
Analysed sales objectives for wholesale accounts and developed innovative selling tools for clients.
Increased seasonal sell through by evaluating trends and attending selling events.
Co-ordinated sample movement between,various photoshoots and window installations in Milan headquarters
Visual Merchandiser for the MaxMara stores among Italy.
Responsible for the VM activities and rotations.
Oversee store operations including merchandising and inventory.
Assist designer with fashion shoots and styling for news season catalogues.
Showroom organization and arrangement for all brands of the group
Assisted in the organization and management of the 2013 SS fashion show in Milan.
Assisted in the organization of National events, dealing with venues and decorations, recruited models.
Assisted with the PR for the store by facilitating stylists - needs and requests for magazine features.


Fashion Marketing/Business Finance Management (Master Certificate )

Parson University, New York, USA Master Certificate

Product development
Business management 
Fashion marketing 
Retail market analysis
Analysis Strategies Market 

Sep 2011Jan 2012

Fashion Management (Master Certificate)

European School of Economic, London UK

Fashion Buyer
Fashion Marketing
Fashion Business
Fashion Trend Forcasting

Aug 2010Jun 2011

Fashion Certificates

University of the Arts, Central Saint Martins ,London

Fashion Business
Fashion Business Magazine,
Fashion Marketing,
 Fashion Design and Marketing. 
Fashion Design
 Visual Merchandising,
Visual Merchandising Interior
Fashion Design and Marketing. 

Sep 2005Jul 2010

Psychology BSc Certification,

Duchessa di Galliera,Genova, Italy

Duchessa di Galliera,Genova, Italy

Text Section

 Computer Skills
 ECDL, including PowerPoint; intermediate understanding of Photoshop, Microsoft Windows, WordPerfect, Lotus 1-2-3, Microsoft Visual 

Text section