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Summary

B2C & B2B marketer with  11+ years of experience spanning digital, brand, product and performance marketing.  Managed multiple billion-dollar brands and multiple product lines, catering to various global markets. Scaled early-stage startups to 1 Billion $+ revenues.

  • Has built and managed cross-functional marketing teams. 
  • Experience marketing products featuring generative and predictive AI
  • Search, Paid Social, SEO, Affiliates, Email, Content Marketing, Lead Generation.
  • Martech, Data Monetization & Digital transformation experience - Deep knowledge of SaaS, Ad-tech ,and Data Privacy.  
  • Track record of working with content, cataloging, merchandising, product management, analytics, design, and tech teams
  • Prudent at identifying need gaps and customer value propositions, and preparing GTM strategies. 
  • Owned the brand architecture, brand identity design, and brand strategy in multiple roles. 
  • Experience working with top VCs including Sequoia, Bessemer, Softbank, Accel etc and supporting founding/leadership teams in the preparation of pitches, target audience sizing, and market potential analysis.
  • Masters degree in Business from a QS 101+ global rankings Business School.
  • Production and Digital experience in US, Canada, Australia, India, UAE and Singapore.
  • Completed Leadership development programmes by McKinsey & Google.

Professional Experience

March 2023Present

Head of Marketing, Toronto, CA

AOT Technologies Ltd - Software development and Services

Growth and Product Marketing for AOT's portfolio of businesses spanning Software services,  Low Code application development, SaaS, and Commercial Open Source products. formsflow.ai, the flagship product uses Generative AI to speed up application development. 

  • Implement a digital and product-led strategy to identify new market and business opportunities across the private sector and government, resulting in increased revenue and market share. (Year on Year Growth of 22% in Revenues)
  • Customer Acquisition and lead generation efforts through performance marketing, partner and affiliate marketing, and content/SEO.
  • Utilize data-driven insights to optimize marketing strategies and tactics, resulting in improved campaign performance and ROI. (40% CPA improvements on Google Ads)
  • Ownership of pricing, promotions, and product proposition - launched new Commercial Packages for formsflow.ai and acquired customers in 3 new markets. 
Jan 2022March 2023

VP & Head of Marketing, Toronto, CA

NORA - A bootstrapped sleep analytics and wellness firm

Head of marketing & design managing a cross-functional team with strong  growth and performance marketing skill-sets. Nora is a smart device retailed across Sleep stores, QVC and  E-commerce.

  • Gather market and consumer insights, analyze industry trends and build out the customer value proposition.
  • Budgeting and planning for go-to-market and growth: setting KPIs for acquisition, subscription revenues ,and engagement.
  • Drive the social, search, affiliate, Email and programmatic channels to consistently deliver multiple X ROAS and positive bottom lines. Paid social mix spans Meta, Tiktok, Quora and Pinterest.
  • Own the design, performance, and maintenance of the website and content.
  • Chart the marketing communication strategy and the development of Ad films, Audio, Video, HTML5 creatives, Blogs.
  • Lead generation campaigns for B2B partnerships - developing propositions, communication and building the top-funnel.
  • Work closely with other teams to build seamless CX, facilitate social commerce and drive CRO efforts on the storefront.
Mar 2017 Jan 2022

Marketing Director

SWIGGY - A 10.7 Billion USD startup in the Hyperlocal Delivery space, with presence across Food Delivery, Cloud Kitchens, Quick Commerce, Courier services.

Swiggy, the hyper-local delivery App grew ~10X in valuation during the tenure. Launched and scaled multiple sub-brands, features, and private labels, expanding the product portfolio for market leadership in competitive environments ft the likes of Amazon, Uber.

Built and managed teams comprising insights, performance/digital, and media managers. Has worked with top creative, media, performance agencies across the world and has won multiple global awards. 

  • Scope the addressable market and develop marketing strategy to onboard and retain users for the Marketplace - Swiggy acquired 60 Million plus users during the tenure, cloaking a monthly active user base of ~20 Million.  
  • Owned the Promotions calendar and devised marketing interventions to drive acquisition, retention, sales and ROAS
  • Budgeting, media planning, and media buying spanning Traditional(ATL) and Digital Media.
  • Managed the Marketing insights function - brand tracks, brand equity studies, creative testing, segmentation etc.
  • Social Media and Influencer marketing to support integrated campaigns.
  • Production of creative assets like Television & Digital commercials, Display banners etc.
  • Co-marketing campaigns with QSRs, Buy Now Pay Later Platforms, Payment Wallets & Banks
  • Support the restaurant and partner sales teams by building merchandising and supply driven marketing campaigns. 
  • Consistent High Performer - mode rating of Exceeded Expectations and promoted twice during the tenure. 
  • Won the Annual best team awards twice in a row, multiple individual recognitions.  
  • Won multiple awards and recognitions including the best-integrated campaign award in the top Sports advertising season. 
April 2015Mar 2017

Marketing Manager

OLA - an MNC valued at over 7 Billion USD present across multiple categories including Food Delivery, Ghost Kitchens, Payment Wallets , Leasing, Retail and Ride-hailing across UK, India, Australia etc.

Responsible for growth and acquisition in a tough competitive environment featuring the likes of Amazon and Uber.

  • Joined OLA Store App team from the alpha testing stage, taking the product through launch, viability testing, and geographic expansion. 
  • Handled functions spanning acquisition, branding, alliances, and retention for OLA Store.
  • Performance Marketing spanning affiliate networks, search, social media and programmatic for Ola's products. 
  • Experience with (CLM/CRM) Push Notifications, Email, and SMS channels.
  • Co-branding & Marketing with FMCG, banking, BNPL, Payment Wallets & retail partners.
  • Built the store catalog of 25K+ SKUs in the pre-launch stage and worked on the development of the CMS.
  • Post a switch to the OLA central team in 2016, handled up to 70% of Digital Spends -took OLA through the fastest acquisition phase clocking 2 Million+ acquisitions a month. 
  • Handled media planning & remarketing for multiple sub-categories - support the product and business teams in evaluating product marketing fit, marketing viability by running growth campaigns for various offerings like Wallets, Rentals etc.
May 2013April 2015

Asst. Manager

Bajaj Auto Ltd - An Automotive giant with presence across 100+ Nations and a Market Cap of 15 B$, with presence across personal and commercial segments. Portfolio includes KTM and Husqwarna.

Post a stint in regional sales across 3 provinces, moved to the Central Marketing team, and worked on multiple strategic projects.

Work spanned multiple categories and brands in the Bajaj Portfolio including commuters, commercial and sports segments. Worked across Brands like KTM, Husqwarna and Kawasaki.

  • Sales performance and retail operations.
  • Strategy and insights for design, features, pricing, and communications driven by quantitative and qualitative research.
  • Launch Planning and Pre/Post-launch analysis of product/brand performance.
  • Concept/creative testing, Campaign validations, Brand Tracks, Segmentation studies, etc.  
  • Interface with automotive media houses and industry periodicals for content marketing and promotions

Territory Management stint involved running ATL/BTL/Digital campaigns to support sales, financing and services for regions.

Education

20112013

Post Graduate Diploma in Management (MBA)

Indian Institute of Management (IIM)- Kozhikode

Marketing major, supported by electives in finance and strategy.

The post graduate programme has been accredited by United Kingdom based Association of MBAs (AMBA) and features student alumni base from 30+ Nations.
Featured in the 101+ colleges in QS Business Masters Global Ranking 2021

Certificate Programme in Software Product Management

University of Alberta

Course covers Agile philosophy and Scrum,LP, Kanban methodologies 

Certificate Programme in Decentralised Finance.

Duke University

Technical ExperTISE.

  • Salesforce, Adobe and Microsoft Enterprise Suites.
  • Lead Generation Platforms - Zoominfo, Leadfeeder, Apollio.io, 6Sense etc
  • Mobile Attribution platforms - Appsflyer & Apsalar (now Singular)
  • Data Management platforms (Adobe Audience Manager) and customer Intelligence Platforms.
  • Programmatic - Tradedesk, Adobe Ad Cloud, Stackadapt, Criteo and DV360.
  • Google Marketing Platform: Search, Display, Analytics, Google Tag Manager, Search Console, Ads Data Hub, etc.
  • Experience leading website builds and maintenance, landing page designs, and testing (incl VWO and Unbounce).
  • CRM/ESPs - Hubspot, Klaviyo ,MailChimp, Salesforce
  • Experience working with partners like Google, Meta, Disney, Adobe, Shopify, etc
  • Experience with Rich media and Augmented Reality Ads -  beta testing partner for AR ads from Google Lens and Facebook.
  • Digital maturity benchmarking and transformation.
  • Marketing Analytics - Practitioner & Coach with Ed-tech Platforms.

MISc

  • Speaker at events hosted by Adobe, Oracle, Facebook, Mobile Marketing Association, etc.
  • Winner of DMA Asia Rising Star CMO award for Marketing Excellence - 2021.
  • Mentor/Speaker for events supporting Black and Women Entrepreneurs for Casa Foundation.
  • Trained in classical music and multiple international dance/music genres 
  • Industry expert/speaker/mentor - for multiple educational platforms conducting webinars, workshops, and mentorship programs
  • Instructed in digital marketing courses affiliated with SPJIMR(SP Jain Institute, IN) and MICA (Mudra Institute, IN)
  • Google's Digital Insider Certificate batch, a program for digital thought leaders at the Indian School of Business, put together in association with Google.
  • Published Case studies with research and media partners including Google, Facebook, Zapr research, and InMobi
  • Completed Data Science Foundation from International School of AI and Data sciences.
  • District topper in pre-university examinations, 2007