Head of Marketing, Toronto, CA
AOT Technologies Ltd - Software development and Services
Growth and Product Marketing for AOT's portfolio of businesses spanning Software services, Low Code application development, SaaS, and Commercial Open Source products. formsflow.ai, the flagship product uses Generative AI to speed up application development.
- Implement a digital and product-led strategy to identify new market and business opportunities across the private sector and government, resulting in increased revenue and market share. (Year on Year Growth of 22% in Revenues)
- Customer Acquisition and lead generation efforts through performance marketing, partner and affiliate marketing, and content/SEO.
- Utilize data-driven insights to optimize marketing strategies and tactics, resulting in improved campaign performance and ROI. (40% CPA improvements on Google Ads)
- Ownership of pricing, promotions, and product proposition - launched new Commercial Packages for formsflow.ai and acquired customers in 3 new markets.