Valarie A. Miller

Leading global MarTech and AdTech innovation initiatives, aligning advanced technology solutions with revenue growth and strategic business objectives

• Assess and optimize global MarTech and AdTech stacks, enhancing tool utilization, streamlining data flows, and driving operational efficiency
• Develop and deploy AI-driven solutions to enhance search accuracy and improve media spend, delivering measurable performance improvements
• Provide strategic guidance on AI model development, advancing data-driven 
  marketing initiatives to support organizational goals
• Led LLM effort that showed 13.4% improvement in internal SEO

Drove adoption and optimization of MarTech platforms to elevate organizational marketing capabilities

• Led implementation of Adobe Experience Cloud/Adobe Experience Platform technologies, ensuring seamless integration across business units
• Created documentation and hosted training sessions to promote platform adoption and effective use
• Collaborated with marketing and product teams to establish data objectives and streamline goal setting

Delivered data intelligence consulting to Fortune 100 clients, driving scalable MarTech solutions

• Spearheaded implementation projects, optimizing data preparation and integration strategies to enhance scalability and operational efficiency
• Designed a scalable data governance model and introduced the "Business Driven Data Intelligence" framework to align data strategies with business objectives and
  revenue growth
• Expanded Adobe Campaign capabilities and developed technical guides for Adobe Experience Cloud, empowering teams to maximize data collection and
  audience management

Provided marketing and technology consulting services to SMBs, delivering measurable business impact

• Designed and developed websites, SEO strategies, and social media campaigns achieving first-page Google results

• Advised clients on digital branding and marketing tactics to enhance online presence and engagement

Enhanced digital advertising efficiency and product offerings through innovative solutions

• Collaborated with leading brands and global ad agencies to design and implement strategic third-party advertising initiatives, driving 25% of total revenue growth
• Reduced ad discrepancy rates from 35% to less than 5% by refining 
  implementation processes
• Designed and launched company first native advertising product, driving 
  incremental revenue
• Consulted with stakeholders on best optimization practices for lead generation, retargeting and conversion tracking