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About Me

I help companies transform how they collect and utilize data. Some of my accomplishments are:

  • Architected and implemented data capture solutions across Adobe Experience Cloud 
  • Created Data Governance frameworks
  • Constructed and developed digital marketing products
  • Bridged gaps between IT and business teams to fuel data quality
  • Guided teams on best practices for building AI models

Focus Areas

  • Data Driven Decision Making
  • Data Intelligence Strategy
  • Data Governance
  • MarTech & AdTech Solutions Architecture
  • Implementation & Migration Lead
  • Adobe Experience Cloud 
  • Adobe Experience Platform

Skills/Training

  • Adobe Experience Platform Bootcamp with CDP
  • SAFe (Scaled Agile Framework for Lean Enterprise)
  • Adobe DTM, Launch, Target, Audience Manager, Analytics, Adobe Commerce
  • Sales & Marketing Solution Design
  • HTML, HTML5, JavaScript

Career Experience

04/2024Present

MarTech Business Architect Lead

Harman International

Leading effort to improve global and regional MarTech and AdTech systems.

  • Interact with  global and regional teams to evaluate current MarTech and AdTech stack, considering tool utilization, data flows, and strategies
  • Work with teams across the organization to recommend opportunities to increase revenue through current and new technologies incuding AI
  • Guide teams on best practices for building AI models to improve search and media spend outcomes
05/202304/2024

Platform Administrator, Web & Marketing Technologies

Credit Acceptance

Responsible for implementation and adoption of MarTech platforms including Adobe, Google, FullStory & Qualtrics.

  • Led implementations of Adobe data and personalization products across the organization
  • Developed documentation and organized events to ensure successful use and adoption of Adobe and other platforms
  • Worked with product, marketing and other business teams to help define their data goals and solidify business objectives
07/202102/2023

Group Manager | Data Intelligence Lead | Analytics & Personalization | Digital Marketing

Avanade | An Accenture-Microsoft Company

Data intelligence consultant to top Fortune 100 companies. 

  • Consulted with clients and key stakeholders on best ways to prepare data
    for CDP implementations
  • Led implementation to extend record capacity in Adobe Campaign ensuring no disruption of data flow downstream for large pharmaceutical retail chain
  • Consulted with e-commerce beverage organization on best implementation methods for Marketo and Adobe Launch 
  • Created a new scalable Data Governance model that addressed gaps between business & IT teams for a large financial/banking company
  • Conceived and created Business Driven Data Intelligence offering focusing on using data to support business initiatives and RevOps
  • Created, organized and wrote technical implementation guide for Adobe Launch, Target, Analytics and Audience Manager
05/201807/2021

MarTech Solutions Architect | Adobe Implementation Lead

FordDirect

Served as Implementation/Strategy Lead for Data Capture initiatives covering MarTech and AdTech.

  • Led and implemented data capture solutions across 3,800 dealer sites in an Agile environment utilizing Adobe DTM/Launch, Analytics, Audience Manager and Target
  • Architected auto industry first social media structure to provide alignment of metrics across media channels
  • Consulted and worked with internal and external stakeholders from marketing, product and technology teams to meet digital media program objectives
  • Wrote implementation guides for Adobe DTM and Launch for engineering teams to follow
05/200905/2018

Chief Marketing Strategist | Owner

Grapevine Press, LLC

Independent consultant to small and medium sized businesses providing expertise in online branding, web design, SEO and social media.

  • Created and developed websites and online marketing campaigns
  • Consulted with clients on best SEO and social media strategies that delivered first page Google results
12/201205/2017

Digital Creative Development Manager | Ad Operations & Technology

Dominion Enterprises

Consulted with national brand advertisers and top tier ad agencies to implement, manage and analyze effectiveness of digital products and ad campaigns.

  • Decreased discrepancy occurrences from over 35% to less than 5% through streamlining implementation and ad trafficking processes
  • Created and developed company first customized native advertising product
  • Consulted with stakeholders on best optimization practices for lead generation, retargeting and conversion tracking
  • Used JavaScript and HTML to set up and troubleshoot third-party ad tags

Education

Bachelor of Business Administration

Northwood University

Midland, MI
Dual degree in Marketing & Management with concentration in
Marketing & Advertising

Web Development Specialist Certification

Tidewater Community College

Virginia Beach, VA

  • Specialized program covering web development including graphic design & network structures