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VasilEiOs Kratidis

Business Development Director


My specialization in Marketing and Digital Marketing and my experience in Business Development has aided towards my working for companies offering services as a Business consultant.

During this period I founded MATHEMAGENESIS LTD , an eLearning company , basically addressed to the Greek Market  which I am expanding currently globally with B2B Services.

My studies entailing Industrial Informatics, MBA and Digital Marketing have contributed towards the previously mentioned work.

My fields of specialization include SEM, Social Media Marketing, Email Marketing, Mobile Marketing, Affiliate Marketing, Web Analytics, UI and UX, E-Learning, National & EU Projects.

I am  a very communicative, extroverted and hard working guy constantly seeking for NEW fields of discovery.      

Work experience

Apr 2014Present

Co- Founder - Marketing Director and Business Strategist Planner

Mathemagenesis Private Capital Company

I am responsible for all aspects of our marketing efforts including overall Strategy, Branding, PR, Content Marketing, Media Planning, Paid Search, Lead Generation, Analytics, Creative Services, Website Management, Event Planning, Social Media, Marketing Technology, as well as managing the entire marketing team.

I am also responsible for Developing the Company's Strategy including  planning of projects and activities, maturation of projects, participation on the preparation of the regulatory framework for the above mentioned, contacts and meetings and all necessary tasks for the achievement of the company’s objectives, more specifically implementation of activities related to the responsibilities of the Chief Executive Officer. 

Responsible for the coordination of all company activities (project implementation, services provision, budgeting). Supervisor for the implementation of National and Global projects (proposal preparation, negotiations, budget breakdown, work allocation to stuff members, implementation of tasks, reporting)

Dec 2012Present

Marketing Manager/Consultant

Self Employeed

Preparing Marketing and Digital Marketing Plans for several organizations.

I work closely with each organization trying to understand the Business Model. 

Going on with Business Objectives and preparing a Marketing Plan. In most of the cases there is a combination of On-line and Off-line strategies.

I strongly believe that traditional marketing (including strategic partnerships and PR) is the key issue in startups and small businesses with low budget. 

Sectors I have worked with include: Technology, Education, fashion - clothing, internet media, tourism, automotive, services

Nov 2011Present

Marketing Director

The English School

The English School is a local School of Foreign Languages.

I am responsible  for all the Marketing activities including PR with local companies (specific proposals for local companies for educating their employees, collaboration with the local Volleyball team for educating the children of the academy, collaboration with the local university and discounts to the students).

Preparing the educational trip to UK for the last 4 years so as the school's students can practice with the  English language. Researching for air tickets, making reservations for the hotels, buses and underground, choosing the right theatrical performances with educational character,  managing the city tour

Created and supporting the social media pages. Uploading weekly posts relative to the company's objectives, creating social media competitions with gifts and free tuition.

Dec 2008Feb 2011

External Partner

Vellum Educational Services

I was exam invigilator in a series of exams.

I participated as a trainer in the program Parents. gr of the Ministry Of Education for parents training on new technologies and the Internet.

May 2010Dec 2010

Software Instructor


Software Instructor preparing students for participating in ACTA, ECDL and Cambridge exams. 


Jan 2014Jun 2015

IDM Professional Diploma in Digital Marketing

IDM: The Institute of Direct marketing

I discovered how to apply key digital technologies, tools and techniques and successfully integrate them within the overall marketing mix to meet specific objectives.

I learned how to:

Plan the introduction of digital technologies and techniques for marketing that support business objectives

Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness

Identify potential application of online marketing tools within the marketing communications mix

Continuously improve the contribution of digital technologies to one organization



University of Kurt Bosch

I learned how to implement a Business Plan of a company including:

  • Executive Summary
  • Company Description

What the company does, what differentiates the business from others, and the markets the business serves.

  • Market Analysis:

How do I research the Industry, Segment the target Market, Write a Marketing Analysis, competitors research

  • Organization and Management

Find out the best organization and management structure for one business.

  • Service or Product Line

What does the company sells? How does it benefit it's customers? What is the product lifecycle?

  • Marketing and Sales

How does the company plan to market it's business? What is the company's sales strategy?

  • Financials Projections

Each company needs to provide financial projections to back up it's request to be critical

Modules I was taught during my studies include: (knowledge Management, Financial Management, Financial Accounting, Managerial Accounting, Operations Management, Advertising & PR, International Marketing, International Business & Trade, Managing Innovation & Change, Mediation in the Business Environment, Organizational Behavior & Leadership, Legal & Ethical Decisions in Executive Decision Making)


Bachelor in Industrial Informatics, Computer Engineering

Technological Educational Institution of Kavala: School of Industrial Informatics:

Software Engineering
Network communication - systems architecture
Information Systems


EU Projects

During my responsibilities as a Business Development Director at Mathemagenesis I participated in numerous EU Projects. In most of them I acted as a Project Manager. 

Moroever, I was the proposal writer of 2 EU funding projects with a total budget of 300000E each

eLearning Tools & Platforms

Strong Experience in different eLearning tools such as:

LMS: Moodle, Opignio, LearnDash, Blackboard, Edmodo, Canvas

Authoring Tools: Articulate 360, Elucidat, Camtasia


Keywords research, Bidding, Messages according to different audiences, Re-marketing

Metrics: CTR, Cost per click, Site’s position, Pages viewed per visit


Keywords research, Meta titles, Meta descriptions, H1, H2, Url's, Alt images, Site maps, Internal link building, off-line link building.

Metrics: Unique visitors to the site, Number of repeat visitors, Popular pages, Popular content, Site ranking, Traffic via specific keywords

Email Marketing

Triggered emails according to points and time period, Personalized emails, Mailchimp, Google Apps for Businesses

Metrics: Open rates, Click rates, Bounced rates,

Mobile Marketing

Consumer mobile behaviour - trends and usage

Developing a mobile strategy

SMS campaigns, QR codes, mobile internet and mobile apps

Mobile campaign metrics - measurement and ROI

Social Media Strategy

Develop Social Media Strategy for Awareness and some acquisition, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus

Affiliate Marketing

Develop an affiliate channel, technologies, remuneration models and controls needed.

Affiliate programme performance indicators and costs

Affiliate selection, recruitment and relationship building

Managing an affiliate marketing programme

Website Design

Customer experience and Usability tests. During my work experience I have worked closely with UI & UX experts to deliver best results to our customers. Users experience is the most important factor for a company's success. CTA's must always exist in a site.


Drupal, Joomla, Wordpress. I am more familiar with Drupal and Wordpress.

Webinar Platforms

I have used lots of webinar platforms according to my work: GoToWebinar, Onstreammedia, Adobe Connect, Open Meetings, BigBlueButton, Webex, Zoom


Creating eCRM Strategy for Retention

CRM and Marketing Automation Systems: Zoho, Salesforce, Infusionsoft, Hubspot, Marketo, Odoo, CiviCRM

I have also seen Opensource automated platforms as: Mautic, Pimcore,


During my business career I have worked with many partners in Greece and abroad.  In all the cases negotiation was part of my job. Prices, work deadlines, payments and percentages of businesses were some of the parts that I had to come through.