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Victor Rojo

Principal Partner Sr. Solutions Architect - Amazon Web Services

    Summary

    Accomplished technology professional with 22 years of experience in the IT and software industry. He has worked as software developer, technical leader, technical manager, sales engineering and solutions architecture in diverse types of projects and initiatives related to software development, decision support systems, digital transformation, platform modernization, customer care and billing, sales process automation, mobile apps development, mobile gaming monetization, application security, data protection, and intelligent operations security, conversational AI, intelligent document processing, and contact centers modernization. 

    Technical Skills: Voice-based applications (Alexa), Software development and prototyping (NodeJS and Python), Amazon Lex, Amazon Comprehend, Amazon Transcribe, Amazon Polly, Amazon Textract, Amazon Lambda, Amazon EC2, Amazon Sagemaker, Solutions design, Application Security, Systems Integrations, Databases Design and deployment, Conversational AI, and Contact Center use cases. 

    Interpersonal Skills: Public Speaking, Tech Content creation, Project Management, Demand and Lead Generation, RFI/RFP handling, Technical Evaluations, Leadership, teamwork, active listening, sharing feedback, communication. 

    Work experience

    Amazon Web Services
    April 8th 2020Present

    Principal Partner Solutions Architect (PSA)

    Deliver technical expertise to the business developers of technology and consulting partners that deliver horizontal/multi-industry solutions by promoting the adoption of AI/ML AWS services in existing and new features through the creation of tech content (blogs, code sample creation, reuse of existing sample solutions, tech validations, support escalations, public speaking sessions, enablement workshop delivery, executing briefing sessions, and collaboration with AWS Services teams, ProServe, Partner Solution Architects, and interdisciplinary/virtual teams). In this role, I successfully launched the AWS Conversational AI (CAI) Partners and the Contact Center Intelligence (CCI) partner solutions, including paving the way for Amazon Textract and Intelligent Document Processing (IDP)

    Perform technical validations, which include reviewing and validating a list of technical and business requirements, solution diagrams, live demos of the partner solution with questions from me and the business developer (BD), and debriefing. For the case of consulting partners, I replaced the demo session with reviews of methodologies, deliverables, timelines, and discovery questions to understand how they plan, prepare, and execute CAI and CCI projects using the AWS services). 

    I led the process of developing the Conversational AI Partners Competency, a program to specialize and differentiate AWS ISV and Consulting Partners that comply with the standard and specific requirements to demonstrate their high quality and proficiency.

    Over the latest three months, I have been an active contributor to the Generative AI partner initiatives at AWS, working with Consulting and software partners who are building solutions and services offerings using Amazon SageMaker Jumpstart Foundational Models (ex. Cohere, AI21, Anthropic, Alexa Teacher Model, FlanT5), Amazon Bedrock, Langchain for Python, Embeddings, Vector Databases, Intelligent Search, Amazon Lex, and Amazon Bedrock.

    My latest blog post: Exploring Generative AI in conversational experiences: An Introduction with Amazon Lex, Langchain, and SageMaker Jumpstart 

    Amazon Alexa
    April 9th 2018April 8th 2020

    Senior Solutions Architect

    Senior Solutions Architect for the Alexa skills team in Mexico and the US. I was in charge of onboarding the lighthouse/managed partners (Domino’s, Starbucks, Diageo, AeroMexico, Televisa, Radio Centro, Episcopal Conference of Mexico, BBVA Bancomer, Grupo Prisa, BeIn Sports, La Musica. Telemundo, and Univision) and delivered workshops  for the inception of the ideas they wanted to bring to Alexa (using a gamification approach). I explained to the partners how to design the Voice User Interfaces (VUI), guided them hands-on on how to build the Alexa skill intent handlers (using NodeJS and Python), how to test the functionality of their skills from an exception perspective. I explained the partners how to prepare their skills for certification, and I validated the skills before submitting it. After a skill was certified, I explained the partners how to publish, monitor, and improve it. With these activities I performed, Amazon Alexa launched successfully in Mexico and the US with the skills and companies they targeted at the beginning of the project. 

    I led the launch of the Alexa’s “Cook Along” native feature in coordination with the Alexa NLU team, es-MX/es-US product managers,  business developers, solution architects, Alexa Kitchen, and the Cookpad engineering team. I was the technical point of contact with Cookpad for supporting them during the integration with Alexa. I set up a testing matrix for the Alexa International Quality team to identify issues that could block the launch of the feature, and I also worked with the PM team to design a step-by-step cook along experience flow used with external testing companies (for example Pulse Labs and Applause)

    Key areas I also worked with to keep a high CX bar and international feature parity:

    Alexa International Data (report CX frictions, unrecognized words, mispronounced words), Alexa Devices (guided customers and partners to validate and update the code of their Alexa skills for adding support of new display sizes and layouts or to migrate their UIs from Display Templates to  Alexa Presentation Language - APL), BD Country Managers (helped to translate language models, migrate and certify top skills from foreign languages to US and MX locales, and vice versa), Alexa Managed Skills Certification Operations (provide feedback and influence the existing certification criteria and testing mechanisms and SOPs), Alexa Smart Home Skills (to add es-MX/es-US language support to smart home devices sold in MX  and US).

    Microfocus - Security and Risk Solutions
    Nov 1st 2017March 31st 2018

    Senior Sales Engineer - Security and Risk Solutions

    Accountable for Microfocus Mexico sales goals by leading a driving the presales activities (technical qualification and validation of opportunities, delivery of demonstrations, Proofs of Concept scoping and delivery, workshops, on-site technical sessions, RFI and RFP responses, escalations, lead generation, and relationship nurturing with Product, Engineering, Marketing, Partnerships, and Sales staff). These activities were related to the following HPE Security and Compliance Solutions: 
     
    * Applications Security Testing with HPE Fortify 
    * Data Centric Security with HPE Atalla and HPE Voltage 
    * Security Analytics and Intelligent Operations Security with HPE ArcSight 
    * Fortify On Demand (Application Security Testing as a Service)  
    * Application Defender (Runtime Application Self Protection RASP, an alternative and complement to WAFs)  
    * Voltage SecureMail (email protection with Identity Based Encryption) 

    Hewlett Packard Enterprise Security Solutions
    Aug 1st 2015Oct 31st 2017

    Presales Manager - Latin America

    Technical Manager for a team of seven (7) sales engineers distributed across Latin America (Mexico, Colombia, Chile, and Brazil) for driving the presales activities with customers and partners around the HPE Security Products (HPE Fortify, HPE Data Security, and HPE ArcSight).  

    Created mechanisms to consistently schedule, and allocate the time to deliver training sessions to internal and external technical and non-technical teams to help them grow in the following skills:  Qualification,Presentation, Demonstration, RFx responses, PoCs delivery, and Solutions Sizing.

    Hewlett Packard Enterprise Security Products (ESP) - Applications Security - Fortify
    Nov 1st 2011Jul 31st 2015

    Applications Security Sales Engineer - Latin America

    Accountable for the planning and execution of the HPE Fortify sales engineering activities in Mexico and the rest of Latin America. Introduction of HPE Fortify for Sales Pipeline Growth through the preparation and delivery of lead generation events, demos, Proofs of Concept (PoCs), on-site workshops for HPE employees, customers, partners, and distributors. 

    Capgemini
    Jan 1st 2011Oct 31st 2011

    Delivery Manager

    Delivery Manager of ongoing Oracle EBS Suite and Oracle SOA Suite projects in the Grupo Bimbo Mexico Shared Services Center. Identify opportunities for additional projects related to Supply Chain Management (transportation, enterprise assets, warehouse, business intelligence, and product recipes management) in other areas. Preparation and negotiation of Statements of Work (SOWs), and resources allocation. 

    Comercializadora AsteriscoGato S.A. de C.V.
    Jun 1st 2009Dec 31st 2010

    Chief Technology Officer (CTO)

    Planning, implementation and support of Fixed Telephony platform, services and systems. Coordinate the analysis, design and construction of air time top up applications (web, mobile and through handsets). Supplied monthly reports to company's owners in order to check the operations efficiency

    ProceSAR S.A. de C.V.
    Nov 1st 2006May 31st 2009

    Applications Architecture Manager

    Responsible for the applications architecture strategy and execution of the proposed initiatives and tools efficiency of operations in order to help the company to comply with Federal Government requirements. Evaluation of SOA Technology and SOA development services providers (Oracle, IBM, TIBCO, Sun, Progress, Deloitte, everis, Accenture, Neoris, Intellego, Xpertal, Xcomit)

    Grupo Salinas - Unefon
    Sep 1st 2002Oct 31 2006

    Software Development Manager

    Management and delivery of the international roaming integration for billing of subscribers that used the Verizon and Sprint network. On charge of the Provisioning Platform, Customer Care and Billing Agents Console, Telemarketing Platform, Sales Process Automation, Location Based Services (LBS) platform PoCs, Mobile Content Billing Platform (Qualcomm’s BREW), and the integration with B2B retail and payment systems (Elektra, TV Azteca, Banco Azteca). I am in charge of software development standards definition and training, including technologies evaluation and special projects.

    GasoPLUS S.A.de C.V.
    Mar 2001Aug 2002

    Systems Developer

    Responsible for the GasoPLUS Clients Website and its underlying infrastructure. Developed a screen scrapping platform for integrating the remote (Dallas-based) Tandem Billing Platform with the GasoPLUS website in order to create a real time Balance Inquiry web page. Validation and testing of the Point of Sales (POS) software developed for the GasoPLUS POS terminal devices.

    América Móvil - Telcel
    Nov 1999Feb 2001

    Datawarehouse Software Developer

    Responsible for the maintenance, support & development of the corporate reporting application built with Power Builder and Redbrick. Define and implemented an automatic mechanism to update and distribute the existing corporate reporting. The update model created was adopted in the billing and collection systems in Telcel

    Education

    Certifications and Training

    Machine Learning University
    2021

    Accelerated Natural Language Processing

    Udacity Nanodegree
    2020

    Intro to Machine Learning with Pytorch

    Amazon Web Services
    20202023

    AWS Certified Solutions Architect – Associate

    Amazon Web Services
    20202023

    AWS Certified Alexa Skill Builder – Specialty

    Highlights (Tech content, Activities, Contributions)

    NLP and Large Language Models with High Performance Computing

    Adding AI/ML Services to Existing Contact Centers

    Amazon Textract Workshop

    CCI re:Invent 2022 Workshop Creator and Speaker

    CCI re:Invent 2021 Chalktalk Speaker

    Textract In a Box

    Integrating Textract with A2I Videos (produced by Victor Rojo)

    Conversational AI Partners videos (technical sessions organizer, introducer) 

    PDF document pre-processing with Amazon Textract: Visuals detection and removal (co-authored with Textract)

    Amazon Alexa helps deliver and expand patient care across Canada (provided developer support)

    Amazon Alexa for Business (A4B) API to send announcements

    Conversational AI PoC SOW (I created to organize work and readiness for the PoCs requested) 

    Alexa baby monitoring notifications schema definition (I created this schema for the Alexa Notification feature) 

    Cheer the Dallas Mavericks with Alexa Smart Home skills (provided developer support ) based on this project

    Gut Check Quiz (unblocked the certification process and helped to publish the skill)

    CeraVe Alexa Skill (unblocked the certification process and helped to publish the skill)

    Alexa in Hospitals - Business insider Mexico (provided developer support and subsequent sessions for launching a pilot)

    Credit Sesame (provided mentoring an guidance about the skill features)

    Workshop Guardian for the ML TFC

    AppSec Guardian

    Textract Hero in the AI/ML TFC Computer Vision Specialty

    AWSome Builder Mentor and Panelist for new hires. including candidate interviews and screening

    Tech Content Reviewer for Partner Offerings (ex. Accenture)

    Partner Core SAs team Wiki Page Owner.