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Achal Shah

Senior Vice-President & Head - Marketing

Senior Marketing & Business Management professional with specific interest and rich experience in the new-age, digital business space.

Work experience

Nov 2001Present

Senior Vice-President


Seasoned new-age business professional with rich experience in creating, marketing & managing global digital businesses. 

Cross-functional experience across diverse portfolios including product management, digital business & marketing, eCommerce, business development, digital strategy, ePayments, regulatory, traditional marketing, brand management & P.R etc.

Part of the core team from the very start that has helped create one of the biggest global digital payments business & brands. 

Great exposure to global digital & financial services best practices include good understanding of the Diaspora segment.

Core focus on combining the aptitude and rich experience of driving businesses using new age channels with the attitude and passion to deliver what it takes.



College of Commerce


Jun 1999Apr 2001

Post Graduate Diploma in Business Administration


Full time PGDBA (equivalent to an M.B.A) from a top-tier B-school. Majors in Marketing with a minor in finance also including an eBusiness elective back in 2001. 

Light of India Awards

Created & executed the 'Oscars for the NRIs' thru the Remit2India Light of India Awards. Successfully held back-to-back events in the United States in what became the largest congregation of eminent global Indians under one roof. Role included conceptualization, marketing, event management, P.R, celebrity interface & sponsorships.


Global Business Development
Driven various strategic & tactical alliances with a view to grow the business. Along with the consumer side, sound understanding on forging tie-ups in the institutional business. Global play including a sting in the U.S office.
Product Management & Strategy
Rich start-up style experience in creating & managing new products suited to different markets & businesses. Business understanding of technology and how to leverage it. Strong understanding of the banking & regulatory environment including it's global implications to business
Digital Marketing
Great hands-on as well as strategic understanding of different digital tools required to drive a business. Strong experience across digital marketing functions including Search & Display Marketing, Mobile marketing, Usability, Content Management, Organic Search, Creative etc.
eCommerce & ePayments
Core member of the team that created and drove a pure-play online transactional + payments business.
Digital Strategy & eBusiness
Digital Strategy & eBusiness 'veteran' with over 13 years of strategic and hands-on experience.
Financial Services
BRAND MANAGEMENT & Corporate Communication
Lead the brand strategy & corporate communication vertical across the company. Also, was the ideation & execution lead in the biggest NRI brand event ever created - The Light of India Awards.
digital commerce