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Work experience

Jan 2014Present

Regional Sales Manager

Subsidiary for
Regional Sales Manager - elumatec Middle East Dubai, United Arab Emirates Subsidiary for elumatec AG-Germany, specializing in aluminium and pvc profile processing machinery. Service existing accounts; resolving customer complaints by thorough investigation. Establish new accounts by planning and organizing work schedule for potential sales outlets, as well as leads that have naturally been generated. Adjust content of sales presentations by studying client production, identifying potential for improvement, and recommending solutions based on qualification, and calibre of client. Submit offers by referring to price lists, and product catalogues as well as keeping management informed. Monitor competition in marketplace on pricing, product enhancement, and after sales support. Follow up pending leads. Engage in technical and commercial discussions for closing. Ensure continued support through relationship building even after product has been delivered.
Jan 2013Nov 2013

Junior Brand Manager

Heineken International-Brasserie Almaza
Junior Brand Manager - Beirut, Lebanon
Aug 2011Oct 2012

Marketing Supervisor

Trade Marketing Supervisor -, specialized in frozen and ambient food products. Ensured proper execution of all BTL activities for the company's two private brands; branding/rebranding of categories and stand deployment in outlets. Planned and executed tasting campaigns for various SKUS to increase sales and product awareness. Managed stands at consumer and business exhibitions Conducted price and competitor studies for prospective SKUS. Handled price and inventory studies for product promotions.




American University of Beirut