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Work experience

League Digital

Feb 2012Jan 2013

Senior Consultant

Senior Consultant at League Digital (3 months)

We combine beautiful design and data-driven insight to deliver digital experiences that grow businesses in SouthAfrica.


Jan 2015Present

Digital Consultant

Digital Consultant at (1 year 3 months)

“ personal branding is the practice of people marketing themselves and their careers as brands”

My passion for digital marketing has taken my current skills and merged them with the frustration of“ How do I get myself out there”? A reality for most people trying to position themselves online to get maximum exposure online. Understanding who you are, how you position yourself and what strategies to use to talk to your potential customers is why I started this venture.

My philosophy: THINK about who you are and WHY you do what you do PLAN the way forward and HOW you going to engage CREATE your assets and define WHAT you going to do

Coricraft Group

Sep 2015Dec 2015

Head of Ecommerce

Head of Ecommerce at (4 months)

Primary role: To migrate Coricraft from their existing eCommerce platform to Magento eCommerce, onboarding a service provider to integrate current ERP and legacy systems to the new site whilst ensuring Coricraft is aligned to best practise and ahead of the market.

Other responsibilities included:

Development, execution and management of all digital marketing campaigns-Management of all brand websites and updating of all website content

Utilise a range of techniques for digital marketing campaigns including the following: paid search, SEO and PPC-Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)

Identify trends and insights, and optimise spend and performance based on the insights-Collaborate with internal teams to create landing pages and optimise user experience

Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Oversee the social media strategy for all brands within the group(Facebook, Twitter, Pinterest etc)

Responsible for the planning and budgetary control of all digital marketing activities

Review new technologies and keep the company at the forefront of developments in digital marketing

Mr Price Group

Feb 2014Sep 2015

Marketing Executive

Marketing Executive: Digital at (1 year 8 months)

Develop and execute digital marketing strategy in an Omni Channel environment.

Manage the relationship with our Performance Marketing agency developing and executing strategic campaigns in the Search and Display space focusing on performance.

Manage the relationship with Google, optimising current missed opportunities and working on new product implementation and testing.

Represent Mr Price Home in Group eCommerce forums driving future developments. Track, analyze and report on ecommerce data for weekly feedback and monthly board reports.

Delivering special projects with Global Operations Director.

Development and execution of Omni Channel strategy, including technical kiosk setup, nationwide training and in store support.

Launched the mrphome International ecommerce website.

Mr Price Group

Jan 2013Jan 2014

Digital Marketing Specialist

Digital Marketing Specialist at (1 year 1 month)

Develop and execute SEO strategy

Track and analyze online activity

Online advertising networks Research and development

Ecommerce analysis

Digital Strategy

Manage Styleshoot Studio

Apart of the team to launch 

Mr Price Group

Feb 2012Jan 2013

Online Visual Coordinator

Manage and Coordinate a Style Shoot Studio
Shoot product for E Commerce
Plan, Execute and Mainitain Social Media Channels
Analysis Brand online activity
Online Advertising (Adwords, Facebook Advertising)




Listed below...

Mobile masterclass

Performance marketing 

Adwords fundamentals 

Adwords advanced

Mr Price Academy


Listed below...

Living the values

Strengths finder

Psychometric Evaluation

Business presentation skills

Creative leadership

Blue Magnet


SEM Certification

Google Adwords

Google Analytics

SEO Update

Blue Magnet


Certified SEO Professional




Varsity College


Advertising Management

Keyline Graphics


Adobe Certification

Graphic Design 

Web Design




Inbound Certification