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Summary

Partnership and product development professional who builds relationships and leverages technology to help organizations grow and advance their missions.  Leads cross-functional teams to accomplish partnership and program deliverables.  Develops strategies and innovative digital products to accomplish organizational objectives.  Well-connected activator and creative problem solver who bridges the gap from ideation to implementation. 

Career Experience

Jan 2005Present

Director, Strategic Advancement

American Bible Society (Ashburn, VA)

Cultivates strategic partnerships and advances digital product development initiatives for a $100M global nonprofit.  Develops partnerships and products from concept to launch.  Directs strategy and budget for the .BIBLE top-level domain (TLD) and leads three consultants, 49 vendors, 46 alliance partners, and cross-departmental teams.  Oversees marketing, conference planning, and advertising to support partnerships, products, programs, and fundraising campaigns.  Serves as the primary point of contact with the Internet's governing body (ICANN).  

Director, Strategic Advancement

  • Raised $250,000 in start-up capital, developed go-to-market plan, wrote winning TLD proposal, and turned two competing applications into partners and investors.
  • Designed an industry-leading partner program, recruited an advisory council, and granted over $2 million in domain names for the .BIBLE top-level domain to form a global alliance with worldwide impact (www.get.bible/featured-sites).
  • Created .BIBLE TLD's identity and established it as an internationally recognized brand growing operational capacity and budget from $0 to $1.3 million.
  • Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries, generating $648,198 in online sales and donations in one year.

Web Strategist

  • Briefed C-level executives on technology build, buy, or partner decisions and created strategic operating plans for the Information Technology Department.
  • Developed online strategies and led cross-functional teams.  Negotiated and managed 106 vendor and partner agreements and secured $12 million in corporate funding for new technology initiatives.
  • Directed a product development team and secured legal licensing agreements to create an online Bible search tool in 1,000+ languages (www.bibles.org).
  • Created ABS’s first user-generated online content strategy.  Interviewed and filmed 103 recording artistsresulting videos were ranked the most popular on the affiliated partner network.  
  • Envisioned and launched ABS's first mobile marketing concert strategy—a multi-city advocacy campaign that partnered with famous recording artists and generated an average response rate of 51%.

Strategic Partnership Manager

  • Developed and implemented a digital ad strategy to monetize a free online church web-building product by delivering advertising impressions for fundraising programs and ministry partners.
  • Negotiated contract for an e-commerce affiliate program for bibles.com resulting in 409 new partners in the first month.
  • Conducted SWOT analysis research, designed prototypes, created product positioning statements, and developed go-to-market plans for online products.
Oct 2003Dec 2004

Owner & Consultant

Wennermarketing (Washington, DC)

Advanced nonprofit growth by developing strategy, managing partnerships, and leveraging technology.

National Geographic Society

  • Managed 1,100+ affiliate marketing partnerships for National Geographic's online e-commerce store—increased online affiliate program and 4Q sales by 363% increase over the previous year.

Ethics & Compliance Initiative  

  • Recruited and interviewed CEO's from nonprofit and Fortune 100 companies talking about ethics in the workplace. "Leaders on Ethics" videos featured in e-learning partner platform.
Jun 2002Feb 2003

Membership Director

National Recreation & Park Association (Ashburn, VA)

Directed membership department with a $1.5 million budget. Member of the senior management team.

  • Managed two membership services staff and 20 partners through an organizational transition.  Liaised with Board of Trustees, State Affiliates, Regional Directors, and special interest branches.
  • Created strategic membership acquisition and retention plan.  Conducted research for the first business model to determine the lifetime value of a member.
Jul 1999Sept 2001

Sr. Account Manager to Director of Corporate Communications

Crosswalk.com (Chantilly, VA)

Negotiated and executed online business partnerships, and directed three staff and internal and external resources for marketing, business development, and customer service departments. 

  • Managed 26 top-tier partners and online advertising sponsors with revenues in excess of $6 millionguided relationships through pre-sale negotiation, post-sale implementation, business model transition, contract expansion, and renewal.  
  • Negotiated and implemented online Customer Relationship Management (CRM) solutionreduced customer inquiries by 70% and overhead by $40,000 annually.
  • Transitioned 11,000 Web-filtering subscribers to a strategic partnersaved $90,000 in annual operating expenses and generated $35,000 in new revenue. 
Dec 1994Jan 1999

Owner & Consultant

Wennermarketing (Vienna, VA)

Helped organizations grow and get to where they wanted to be.

  • Provided business development, strategic planning, marketing, membership development, event management, and recruiting services for organizations such as Internet Society, United Way, Solomon Smith Barney, Institute of Packaging Professionals, Jonathan Ladd Consulting, and Ministry Alliance.
Aug 1992Oct 1994

Sales Supervisor to Insights Program Manager

MCI (Arlington, VA)

Managed corporate headquarter best practice sales support program which served as an innovation lab and collaborative connection point between field staff and MCI headquarter executives.   

  • Earned MCI Commendation Award for increasing company communication and innovationexpanded program scope and budget by 50%. 
  • Earned Top Sales Supervisor Award while managing 18 Telemarketing Sales Reps. 

Education

Minor in Criminal Justice

Imperial College (London, England)

Conducted research for a work published in the International Journal of Offender Therapy and Comparative Criminology.

Certifications and Training

Pragmatic Marketing Certified, LUMA Human Centered Design Practitioner Certification,  Salesforce, Practical Product Management, Internet Marketing, Hiring & Leadership Skills, Effective Marketing Programs, Clifton StrengthsFinder, Continuous Improvement, Conflict Management, Fundamentals of Marketing Management for Associations and Foundations, Computer Security & Data Protection, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, Presentation Impact, Effective Delegation, High-Risk Travel, GDPR and Understanding and Protecting Personally Identifiable Information.  

Online Tools

Proficient in online and collaborative productivity tools such as Slack, Basecamp, Leanstack Canvas, Highrise, Google Docs, Dropbox, GoToMeeting, Bluejeans, Zoom, etc.  Experienced with online reporting and advertising products such as Google Analytics, AdSpeed, Compete, and Similar Web.