Scott Wennermark

Proven track record of success developing digital strategies, pioneering new initiatives, and striking strategic partnerships for a $100 million international nonprofit. 

Director, Strategic Advancement

• Directs a top-level domain (TLD) with a team of two employees, three consultants, 49 vendors, and 46 key partners who are helping to shape the future of the Internet (www.get.bible).  Grew budget from $0 to $1.3 million with P&L responsibility.  Serves as the primary point of contact with the Internet's governing body (ICANN).   
• Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 countries generating $648,198 in online sales and donations in one year.
• Founder of .BIBLE TLD, Advisory Council, and Pioneer Partner Program designed to raise industry awareness and adoption (www.get.bible/featured-sites)—recruited partners with a potential reach of 3.8 billion people and raised start-up capital. 
• Developed winning application and created $24 million in premium domain assets. Turned two competing applicants into partners and investors.   
• Developed and implemented a digital strategy to monetize a free online church web-building product by delivering advertising impressions for fundraising programs and partners.

Web Strategist

• Created digital strategies, pilot programs, operating plans, and 106 vendor and partner agreements garnering $1.2 million in funding for new technology initiatives.
• Directed product development team and secured legal licensing agreements to create an online Bible search tool in 1,000+ languages (www.bibles.org).
• Founded and directed ABS’ first social media initiative ShareYourStoryNow which interviewed and filmed 103 recording artists—resulting videos most popular on affiliated partner network.  Blog helped to quantify new mission statement, gathered real time market intelligence, and created incentive products for donors.
• Envisioned and launched first mobile marketing and concert strategy—multi-city campaign partnered with famous artists generating an average response rate of 51%.

Strategic Partnership Manager

• Pioneered and negotiated e-commerce affiliate program resulting in 409 new affiliate partners in the first month.
• Briefed executive leadership team on build, buy, or partner technology decisions and created strategic operating plans for the Information Technology department.
• Conducted best practice market research, developed prototypes, created product positioning statements, defined value proposition, and created go-to-market plans for new online products.

Directed membership department for 22,000 member association with $1.5 million budget. Member of the senior management team.

• Managed two membership services staff and 20 partners through organizational transition.  Liaised with Board of Trustees, State Affiliates, Regional Directors, and special interest branches.
• Created strategic membership acquisition and retention plan.  Conducted research for first business model to determine lifetime value of a member.

Negotiated and executed online business partnerships, and directed three staff and internal and external resources for marketing, business development, and customer service departments. 

• Managed 26 top-tier partners and online advertising sponsors with revenues in excess of $6 million—guided relationships through pre-sale negotiation, post-sale implementation, business model transition, contract expansion, and renewal.  
• Negotiated and implemented online Customer Relationship Management (CRM) solution—reduced customer inquiries by 70% and overhead by $40,000 annually.
• Transitioned 11,000 Web-filtering subscribers to a strategic partner—saved $90,000 in annual operating expenses and generated more than $35,000 in new revenue. 

A marketing agency designed to help organizations get to where they want to be.

• Provided business development, strategic planning, marketing, membership development, event management, and recruiting services for 15 corporations, associations, and nonprofit organizations such as Internet Society, United Way, Solomon Smith Barney, Institute of Packaging Professionals, Jonathan Ladd Consulting, and Faith in the Family International.

Managed best practice sales support program which served as a communication channel and collaborative connection point between field staff and MCI headquarter executives.   

• Earned MCI Commendation Award for increasing company communication and innovation—expanded program scope and budget by 50%. 
• Earned Top Sales Supervisor Award while managing 18 Telemarketing Sales Reps.