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Executive Summary

Partnership and account management professional utilizing 22 years of business development experience to help organizations grow and advance their mission.  Nonprofit and Fortune 500 expertise developing, launching, and pioneering hundreds of partnerships, programs, and new technology initiatives.  Well connected, innovator, strategist, and problem solver with a bias for action.  Casts vision, raises capital, and builds momentum among executives, partners, vendors, and cross-functional teams.  Bridges the gap from ideation to implementation. 

Work Experience

Jan 2005Present

Director, Strategic Advancement

American Bible Society (Ashburn, VA)

Proven track record of success developing digital strategies, pioneering new initiatives, and striking strategic partnerships for a $100 million international nonprofit. 

Director, Strategic Advancement

  • Directs a top-level domain (TLD) with a team of three consultants, 49 vendors, and 46 key partners who are helping to shape the future of the Internet (www.get.bible).  Grew budget from $0 to $1.3 million with P&L responsibility.  Serves as the primary point of contact with the Internet's governing body (ICANN).   
  • Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 countries generating $648,198 in online sales and donations in one year.
  • Founder of .BIBLE TLD, Advisory Council, and Pioneer Partner Program designed to raise industry awareness and adoption (www.get.bible/featured-sites)recruited partners with a potential reach of 3.8 billion people and raised start-up capital. 
  • Developed winning application and created $24 million in premium domain assets. Turned two competing applicants into partners and investors.   
  • Developed and implemented a digital strategy to monetize a free online church web-building product by delivering advertising impressions for fundraising programs and partners.

Web Strategist

  • Created digital strategies, pilot programs, operating plans, and 106 vendor and partner agreements garnering $1.2 million in funding for new technology initiatives.
  • Directed product development team and secured legal licensing agreements to create an online Bible search tool in 1,000+ languages (www.bibles.org).
  • Founded and directed ABS’ first social media initiative ShareYourStoryNow which interviewed and filmed 103 recording artistsresulting videos most popular on affiliated partner network.  Blog helped to quantify new mission statement, gathered real time market intelligence, and created incentive products for donors.
  • Envisioned and launched first mobile marketing and concert strategymulti-city campaign partnered with famous artists generating an average response rate of 51%.

Strategic Partnership Manager

  • Pioneered and negotiated e-commerce affiliate program resulting in 409 new affiliate partners in the first month.
  • Briefed executive leadership team on build, buy, or partner technology decisions and created strategic operating plans for the Information Technology department.
  • Conducted best practice market research, developed prototypes, created product positioning statements, defined value proposition, and created go-to-market plans for new online products.
Aug 2003Dec 2004

Owner & Consultant

Wennermarketing (Washington, DC)

Advanced organizational growth through the development and deployment of best practice research, win-win partnerships, and strategic initiatives.

National Geographic Society

  • Managed 1,100+ affiliate marketing partnerships for National Geographic's online e-commerce store—increased online affiliate program and 4Q sales by $245,390 (363% increase over previous year).

Ethics Resource Center  

  • Developed and launched "Leaders on Ethics" initiativerecruited and interviewed Fortune 100 CEO's speaking out about ethics in the workplace.
Jun 2002Feb 2003

Membership Director

National Recreation & Park Association (Ashburn, VA)

Directed membership department for 22,000 member association with $1.5 million budget. Member of the senior management team.

  • Managed two membership services staff and 20 partners through organizational transition.  Liaised with Board of Trustees, State Affiliates, Regional Directors, and special interest branches.
  • Created strategic membership acquisition and retention plan.  Conducted research for first business model to determine lifetime value of a member.
Jul 1999Sep 2001

Sr. Account Manager to Director of Corporate Communications

Crosswalk.com (Chantilly, VA)

Negotiated and executed online business partnerships, and directed three staff and internal and external resources for marketing, business development, and customer service departments. 

  • Managed 26 top-tier partners and online advertising sponsors with revenues in excess of $6 millionguided relationships through pre-sale negotiation, post-sale implementation, business model transition, contract expansion, and renewal.  
  • Negotiated and implemented online Customer Relationship Management (CRM) solutionreduced customer inquiries by 70% and overhead by $40,000 annually.
  • Transitioned 11,000 Web-filtering subscribers to a strategic partnersaved $90,000 in annual operating expenses and generated more than $35,000 in new revenue. 
Dec 1994Jan 1999

Owner & Consultant

Wennermarketing (Vienna, VA)

A marketing agency designed to help organizations get to where they want to be.

  • Provided business development, strategic planning, marketing, membership development, event management, and recruiting services for 15 corporations, associations, and nonprofit organizations such as Internet Society, United Way, Solomon Smith Barney, Institute of Packaging Professionals, Jonathan Ladd Consulting, and Faith in the Family International.
Aug 1992Oct 1994

Sales Supervisor to Insights Program Manager

MCI (Arlington, VA)

Managed best practice sales support program which served as a communication channel and collaborative connection point between field staff and MCI headquarter executives.   

  • Earned MCI Commendation Award for increasing company communication and innovationexpanded program scope and budget by 50%. 
  • Earned Top Sales Supervisor Award while managing 18 Telemarketing Sales Reps. 

Education

Minor in Criminal Justice

Imperial College (London, England)

Conducted research for a work published in the International Journal of Offender Therapy and Comparative Criminology.

Certifications and Training

Pragmatic Marketing Certified, LUMA Human Centered Design Innovation Certification,  Practical Product Management, Internet Marketing, Hiring & Leadership Skills, Effective Marketing Programs, Clifton StrengthsFinder, Continuous Improvement, Conflict Management, Fundamentals of Marketing Management for Associations and Foundations, Computer Security & Data Protection, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, Presentation Impact, Effective Delegation, High Risk Travel, GDPR and Understanding and Protecting Personally Identifiable Information.  

Online Tools

Proficient in online and collaborative productivity tools such as Slack, Basecamp, Leanstack Canvas, Highrise, Google Docs, Dropbox, GoToMeeting, Bluejeans, Zoom, etc.  Experienced with online reporting and advertising products such as Google Analytics, AdSpeed, Compete, and Similar Web.