Director, Strategic Advancement
American Bible Society (Ashburn, VA)
Proven track record of success developing digital strategies, pioneering new initiatives, and striking strategic partnerships for a $100 million international nonprofit.
Director, Strategic Advancement
- Directs a top-level domain (TLD) with a team of three consultants, 49 vendors, and 46 key partners who are helping to shape the future of the Internet (www.get.bible). Grew budget from $0 to $1.3 million with P&L responsibility. Serves as the primary point of contact with the Internet's governing body (ICANN).
- Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 countries generating $648,198 in online sales and donations in one year.
- Founder of .BIBLE TLD, Advisory Council, and Pioneer Partner Program designed to raise industry awareness and adoption (www.get.bible/featured-sites)—recruited partners with a potential reach of 3.8 billion people and raised start-up capital.
- Developed winning application and created $24 million in premium domain assets. Turned two competing applicants into partners and investors.
- Developed and implemented a digital strategy to monetize a free online church web-building product by delivering advertising impressions for fundraising programs and partners.
Web Strategist
- Created digital strategies, pilot programs, operating plans, and 106 vendor and partner agreements garnering $1.2 million in funding for new technology initiatives.
- Directed product development team and secured legal licensing agreements to create an online Bible search tool in 1,000+ languages (www.bibles.org).
- Founded and directed ABS’ first social media initiative ShareYourStoryNow which interviewed and filmed 103 recording artists—resulting videos most popular on affiliated partner network. Blog helped to quantify new mission statement, gathered real time market intelligence, and created incentive products for donors.
- Envisioned and launched first mobile marketing and concert strategy—multi-city campaign partnered with famous artists generating an average response rate of 51%.
Strategic Partnership Manager
- Pioneered and negotiated e-commerce affiliate program resulting in 409 new affiliate partners in the first month.
- Briefed executive leadership team on build, buy, or partner technology decisions and created strategic operating plans for the Information Technology department.
- Conducted best practice market research, developed prototypes, created product positioning statements, defined value proposition, and created go-to-market plans for new online products.