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Michael Winters

Startup Product and Operations Executive

San Francisco, CA-based technology executive with experience growing an early stage startup from $0 to $25M+ in annual revenue. Skills include product management, product development, client relationship management, operations, and team management. Relocating to Berlin, Germany in September 2015.

Work experience

Jan 2014Mar 2015

VP Product

Triggit, Inc.
  • Filled Triggit's first dedicated product role
  • Launched Triggit's industry-first native dynamic retargeting platform: managed partnerships and technical integrations with 3 native ad exchanges 
  • Managed rollout of an overhauled bid optimization platform, leading to a 10% increase in month-over-month top-line revenue and 50% decrease in manual operational work for client services team
Jan 2012Dec 2013

VP Accounts

Triggit, Inc.
  • Oversaw client relationships in US, Brazil, EMEA, and APAC during company's growth from <$5M to $20M in annual revenue following launch of market-leading Facebook Exchange (FBX) platform
  • Built and managed team of 12 total client services and operations employees 
  • Hired company's first two international operations employees in Sao Paulo, Brazil to support Brazilian customers locally; trained and managed Brazilian team both in- person and remotely
Sep 2009Dec 2011

Account Manager, Account Director

Triggit, Inc.
  • Joined 4-person, pre-Series A startup as the first client services and operations employee as the company's first non-cofounder hire
  • Coordinated with engineering team to deliver company's first market-ready product in Q1 2010
  • Oversaw sales operations, technical integrations, relationship management, and analysis for all clients (50+) before hiring first 3 additional operations employees 
Jul 2008Sep 2009

Operations Associate

Google, Inc
  • Managed advertiser book of business to maximize client return on investment and increase revenue; 6% week-over-week revenue growth in Q2 2009, including 27.9% growth in high-potential accounts
  • Tracked revenue and account progress goals for a 50-person team and prepared detailed report for senior management on a weekly basis
  • Provided individualized consulting and account development to small and medium businesses using Google AdWords; solved problems and explained complex topics via phone and email communication


Aug 2004May 2008

B.A. Public Policy Analysis; Minor in Entrepreneurship (Scientific Track)

University of North Carolina at Chapel Hill
  • Overall G.P.A. 3.60
  • Major GPA 3.70
Jan 2006Apr 2006

Honors Semester in London

University of North Carolina at Chapel Hill:
  • Semester-long study abroad program in London, UK
  • One of twenty-one students to take classes taught by distinguished professors from universities in the London area



Silicon Valley startup experience ranging from early-stage, pre-revenue to $25MM+ in annual revenue

Product Management

1+ years running product team and all product development initiatives at ad technology company

Client and Partner Relationship Management

Partner manager for US Fortune 500 retail and travel clients & top Brazilian e-commerce clients


Implemented sales engineering, technical integration, and campaign optimization / analysis processes for 12-person client services team.