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Summary

Results-oriented Marketing & Growth Leader with 9+ years of experience driving campaigns across the metaverse, DeFi, CeFi, NFTs, GameFi, P2E, and crypto exchanges. Successfully led go-to-market strategies for 50+ Web3 & tech projects, delivering $15M+ in token raises, 12M+ campaign reach, and 100K+ user acquisitions globally. Skilled in managing $100K+ budgets, building 200+ KOL networks, and executing ROI-driven marketing across India, SEA, Europe, USA, CIS and MENA. Known for blending Web2 fundamentals with Web3 innovation to launch scalable, high-impact products.

Work experience

Head of growth

Serenity, UAE
July 2024Present
  • Led GTM and product marketing for Serenity’s suite: sBox, sAxess (biometric hardware wallet), and sVault, positioning Serenity at the intersection of DePIN, RWA, and Real World Services (RWS).

  • Developed storytelling around DeDaSP (Decentralized Data Survivability Protocol), a patent-pending framework combining biometric authentication, NFT sharding, and on-chain inheritance, reshaping the narrative of secure data succession.

  • Conducted deep competitor research across sBox, Filecoin, Arweave, and Storj, and mapped sAxess positioning against Ledger and Tangem—defining unique market edge in multi-chain RWA storage and biometric-first access for PWC Business Audit.

  • Managed multi-platform launch and listing of the $SERSH token, delivering strong performance across BingX with trading competitions, influencer marketing, and DePIN community activation.

  • Orchestrated content and campaign strategy for key product drops, brand rebranding to S. Technology, and global engagement events, driving 2M+ impressions across X, Telegram, and crypto media.

  • Built and led campaign narratives for Serenity’s transition into a multi-product Web3 infra company anchoring real-world use cases in data security and monetisation.

Marketing Lead

TDX (Trade Dog Group)
Sep 2025dec 2025
  • Designed and executed multi-product marketing strategies aligned with revenue, user acquisition, and ecosystem growth targets

  • Drafted investor decks, fundraising materials, and business presentations to support capital raises and strategic partnerships

  • Led business development initiatives — identifying, structuring, and negotiating ecosystem collaborations

  • Orchestrated product launches, DeFi campaigns, and token-related initiatives with measurable impact on engagement and liquidity participation

  • Managed and scaled a 10-member marketing team, establishing clear KPIs, workflows, and performance accountability

  • Integrated data-driven campaign analysis and AI-powered workflows to accelerate output and optimize ROI

Chief Marketing Officer

Brainedge, UK
July 2024August 2025
  • Scaled user base from 0 to 120K+ via high-converting referral, whitelist, and Telegram bot campaigns.

  • Designed and launched Brainedge Tap App, increasing DAUs by 280% and boosting average session time by 3.5x through gamified learning and reward mechanics.

  • Conceptualized and executed the token economy for $LEARN, driving $200K+ in early commitments and strategic interest pre-TGE.

  • Led rebranding and go-to-market strategy, positioning Brainedge as a next-gen learning ecosystem, resulting in 4x social media growth and high KOL engagement.

  • Created and implemented a gamified leaderboard and character system that improved retention by 35%+ week-over-week.

  • Orchestrated multi-channel campaigns (email, Telegram, Discord, Twitter) achieving 30% MoM growth in active users.

  • Built early community of learners and contributors across Web2 and Web3, priming the platform for upcoming TGE and IDO launches.

Marketing Consultant

10CRIC (Fuse Media), Bulgaria
February 2024August 2025
  • Drove 30% YoY user growth through high-performance acquisition campaigns, influencer tie-ups, and league-based activations.

  • Strengthened brand presence against competitors like Stake, Parimatch, and 1xBet via strategic IPL, ICC, and event sponsorships.

  • Scaled social media presence 4x, launching engaging Telegram and Twitter campaigns to boost organic traction.

  • Managed ambassador marketing, content creation, and regional promotions tailored for the Indian audience.

  • Oversaw agency partnerships and creative delivery across digital, media, and CRM—ensuring campaign impact and brand consistency.

Marketing Director

NextGemAI, UAE
January 2024May 2024
  • Developed and implemented full-funnel marketing strategies to drive awareness, user acquisition, and fundraising success.

  • Led a team to execute high-impact digital campaigns, resulting in a 50% increase in CTR and brand visibility.

  • Managed a $100K marketing budget, optimizing spend across paid, influencer, and community channels—contributing to a $3M+ raise.

  • Conducted in-depth market research to spot growth trends, enhance targeting, and sharpen messaging across IDO campaigns.

  • Built and maintained a strong KOL network of 200+ influencers, partnered with 50+ ecosystems, and achieved 12M+ total campaign reach.

  • Facilitated listing and awareness efforts for 8000+ projects, ensuring sustained visibility and community engagement.

  • Key Results: $3M raised, 12M+ campaign reach, 200+ KOLs onboarded, 8000+ project listings, 50% increase in campaign CTR.

Project & Business Development Lead

KAP Digital, India
January 2023Dec 2024
  • Spearheaded strategic business planning, driving revenue growth and market expansion across top-tier Web3 projects.

  • Led successful IDO and token launch marketing for AIOZ, WilderWorld, and Gala (Games, Music & Film)—executing guerrilla strategies that maximized reach and engagement.

  • Delivered strategic PR and campaign amplification for ZeroLend, and built 30+ high-value partnerships for KOII Foundation’s 30-day airdrop, boosting node growth significantly.

  • Managed cross-functional teams to meet campaign KPIs and business goals, while ensuring seamless execution across marketing, partnerships, and communications.

  • Key Achievements:
    ▪️ $10M+ raised via IDOs
    ▪️ $2M+ NFT sales
    ▪️ $1M+ in KOL rounds

  • Cultivated long-term client and partner relationships, and conducted continuous market research to identify new opportunities and guide strategic decision-making.

Marketing Lead

RFOX, UAE
September 2021January 2023
  • Led the marketing function for multiple products under the RFOX ecosystem—including RFOX VALT, NFTs, TV, Media, and Finance—from strategy to execution.

  • Directed multi-channel campaigns supporting major Metaverse launches (Callinova & Arkamoto Quarter Sales), achieving $7M+ in revenue.

  • Conducted deep market research and blockchain trend analysis to inform product positioning and user acquisition strategies.

  • Collaborated cross-functionally with product, design, and dev teams to deliver campaigns aligned with client specs and go-to-market plans.

  • Built editorial calendars, crafted blog and email content, and monitored competitors to optimize content strategy and brand voice.

Marketing Lead

Bitjeem, Dubai
March 2021August 2021
  • Led India operations for Bitjeem’s multi-country launch across India, Philippines, Indonesia, Dubai, and Malaysia.

  • Developed and executed integrated marketing strategies, combining PR, digital media, and influencer outreach to boost brand visibility and market share.

  • Built the company’s official presence across major social media platforms, driving direct engagement and user acquisition.

  • Boosted consumer retention by reactivating dormant users through targeted re-engagement and loyalty campaigns.

  • Managed cross-platform branding campaigns including print, video, web, and events, enhancing brand recall in regional markets.

Project & marketing Manager

Verma Media, USA
March 2019February 2021
  • Brought on board to streamline project and community management for 50+ blockchain clients across DeFi, AI, and data sectors.

  • Designed and executed content and social media strategies across platforms, combining organic growth with paid media amplification.

  • Launched and managed engagement campaigns for notable projects including Nervos, Consensus AI, Bhired, Nimble, SwingBy, Substratum, Amplify Exchange, and OwnData—driving community growth and retention.

Manager Client Relations

Ittisa digital media, India
november 2016February 2019
  • Built and scaled a crypto-focused marketing business delivering 360° performance-driven campaigns across acquisition, branding, and retention.

  • Managed end-to-end marketing for clients in payments, fintech, e-commerce, and IT, including UI/UX development based on product use cases and target user personas.

  • Ran high-performing campaigns across CPC, UAC, CPI, CPR formats using DSPs and ad exchanges, optimizing for cost-efficiency and user growth KPIs.

  • Collaborated with content, design, tech, and web teams to execute integrated marketing strategies aligned with business goals.

  • Achieved 85%+ client retention rate, with an average contract renewal span of 2 years, reflecting strong ROI delivery and client satisfaction.

Marketing Associate

YOYO Holdings Pte. Ltd. , Manila, Philippines
February 2016october 2016
  • Led the India launch of PopSlide following success in Vietnam, Indonesia, and the Philippines, overseeing marketing, operations, and customer support to drive advocacy.

  • Developed and executed a long-term go-to-market strategy, activating youth-centric campaigns across social media and college networks.

  • Ran high-performing programmatic (CPI/CPA/CPV/CPR) and SEM campaigns, doubling the user base and sustaining a 50% retention rate via growth hacking.

  • Secured strategic brand partnerships for co-marketing campaigns, generating $1.5M ROI for the managed portfolio.

Education

MBA (Software Enterprise Management)

IP University, India
August 2014july 2016
  • Throughout my academic journey, I gained hands-on experience by working on group projects and case studies that mirrored real-world software enterprise challenges.

  • Collaborated with peers to design and implement software solutions, analyse business requirements, and develop strategies to streamline software development processes within an organisational context.

B.Tech (Information Technology)

IP University, India
August 2010July 2014
  • Gained hands-on experience through internships and academic projects, working alongside industry professionals to tackle real-world IT challenges. Strengthened technical skills in Java, Python, and SQL, while gaining practical exposure to system administration and troubleshooting.

  • Actively participated in IT clubs and hackathons, enhancing teamwork and leadership abilities. Attended workshops and seminars on emerging technologies such as cloud computing, artificial intelligence, and blockchain to stay current with industry trends.

Skills

Go-to-Market (GTM) & Product Positioning
Growth Marketing & user Acquisition
Web2/Web3 Marketing Strategy
Token Launch & Fundraising
KOL Marketing & Community Building
Business development
Leadership & Communication
Performance Marketing

References

Amrit Mirchandani (CEO - KAP Digital)

I have worked under him on several crypto/web3 projects. I helped execute successful marketing strategies and maintained a successful deal flow by bringing in new potential clients for services.

Kunal Karani (Manager)

With Kunal, I led successful marketing campaigns for various projects while maintaining the key relationship with key players in the industry for various services related to PR, listings, operational activities and much more.