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João Miguel O. Cotrim

Senior Research Associate – Universidad Anáhuac México; Affiliated Researcher (Profesor Adscrito), Impactful Entrepreneurship & Innovation Research Group – EGADE Business School, Tecnológico de Monterrey; Responsible Innovation • Ethical AI • Digital Trust • Conscious Business; Author of Businesses that Inspire (Tirant lo Blanch, 2025); CVU CONAHCyT registered researcher (Mexico)

Summary

João Miguel Oliveira Cotrim, PhD, is an international academic, senior researcher, and published author with a strong research and teaching profile across leading institutions in Mexico and Europe. His work sits at the intersection of Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Conscious Business, combining theoretical depth with clear societal relevance and ethical orientation.

He is currently Senior Research Associate at Universidad Anáhuac México, where he contributes to high-impact scientific production, international research collaboration, and the institution’s global academic positioning. This role reflects sustained academic recognition and a strategic focus on research excellence and internationalisation.

In 2025, he attained the rank of Professor Investigador (Full Professor equivalent) at Universidad Anáhuac México, subsequently reorienting his academic trajectory towards a more internationally focused and research-intensive agenda.

In parallel, he is an Affiliated Researcher (Profesor Adscrito) and full member of the Impactful Entrepreneurship and Innovation Research Group at EGADE Business School, Tecnológico de Monterrey, one of Latin America’s leading business schools. This affiliation reflects his continued integration within a highly competitive and internationally connected research environment.

He is a CVU-registered researcher in Mexico and has been invited to join the official registry of accredited evaluators (RCEEA) of Mexico’s Secretaría de Ciencia, Humanidades, Tecnología e Innovación (SECIHTI), reflecting institutional recognition of his academic trajectory and expertise. His teaching performance has consistently been recognised through student evaluations ranging between 95% and 100%.

João holds a PhD in Management from ISCTE Business School (Portugal), an MBA awarded by the University of Wales in cooperation with Robert Kennedy College (Switzerland), and Master’s degrees in International Relations and Media & Cultural Analysis. His current research pipeline (2026–2028) includes Q1 journal publications, international co-authorships, and major book projects, including Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa (Tirant lo Blanch, 2025), Ethics and Innovation: Rethinking Business Responsibility in the Age of AI and Platform Economies (forthcoming), and Horizontal Society (forthcoming).

Education

PhD Doctorate in Management, specialization in Human Resources & Organizational Behavior.

Oct 2014July 2021
ISCTE-IUL Business School - Lisbon, Portugal

Thesis Title: “Making Sense of the Sharing Economy - How and Why Stakeholders Grant Legitimation".

>> Approved unanimously by the Jury <<

Concept clarification note:  "Sharing Economy"  =  "Digital / Web Economy" and with a close intersection with the "Circular Economy".

MBA

Mar 2010Apr 2014
University of Wales - Cardiff, Wales, United Kingdom

Course taught by Robert Kennedy College (https://college.ch/) - Switzerland's premier private college - but validated and awarded by the University of Wales. Attendance between 2010 and 2014. Dissertation delivered in March 2016.

  • Principal subjects covered: Organizational Behaviour; Financial Management; Entrepreneurship; Marketing Management; Michael Porter on Corporate Strategy and Competitiveness (offered in affiliation with The Institute for Strategy and Competitiveness at Harvard Business School); Applied Leadership; PRINCE2 - Defining Excellence in Project Management; Strategic Management.
  • Dissertation: Exploring new ways of looking at Leadership (The Fundamental Leadership Qualifications in the Workplace).

M.A. Degree, Media & Cultural Analysis, major in Globalization Processes

Oct 2002Dec 2003
Loughborough University - England, UK
  • Principal subjects covered: Globalization, Information Society, Culture, Citizenship, Media, New IT, Investigation and Analysis.
  • Dissertation: "Globalization and its impacts on the Portuguese Society”.

Graduate Degree, International Relations, major in International Cultural Relations

Oct 1996Jan 2001
Instituto Superior de Ciências Sociais e Políticas - Lisbon, Portugal
  • Principal subjects covered: International Relations, Economics, International Monetary Fund (FMI), Law, Public International Law, Private International Law, Geopolitics, Social Sciences, Political and Cultural Relations, Political Science, Demography, EU Institutions, Regional Co-operation Organizations, International Organizations (Governmental and Non-Governmental), The United Nations, English and French (both on Social Sciences' Methodology).

Professional Formation Course in Communication of Marketing, Advertisement and Public Relations

May 2005Dec 2005
CIDEC – Inter-Disciplinary Centre of Economic Studies - Lisbon, Portugal
  • Principal subjects covered: Communication; the concept of marketing; publicity; public relations; equality of opportunities; citizenry and personal development; information and communication technologies; environmental sensibility; planning, implementing and controlling the marketing effort.
  • Final Report: "Lobbying - the Key for a bid for the Olympic Games".

Advanced Training Program for European Negotiation

Nov 2017Nov 2017
European Union - European Parliament - Brussels, Belgium

Objective: train actors for political and technical negotiations with the Institutions of the European Union. Session contents:

  • A brief overview of the process of European integration;
  • The political game in the European Institutions;
  • European policies for a New Development Model;
  • Economic and Social Policies in the face of the Euro Zone Crisis;
  • Reflections and scenarios for the future of the EU27;
  • European Pillar for Social Rights;
  • Implications for the Portuguese business strategy.

Seminar on New Quality Management Models and Achieving UN 2030's Sustainable Development Goals

Nov 2019Nov 2019
ISCTE-IUL Sustainability - Lisbon, Portugal

Participation in the Seminar “New Quality Management Models and Achieving the Sustainable Development Goals”. The main objectives of this seminar were: contribute to a debate and reflection on the challenges facing Higher Education Institutions (HEIs), namely concerning the evolution of internal quality assurance systems, the adoption of new models, tools and methodologies used in quality management; contribute to a debate and reflection on the articulation between the various models/frameworks of management systems and the achievement of the Sustainable Development Goals (SDGs); share good quality management practices; contribute to the achievement of SDG 4 - Quality Education for the implementation of the objectives and SDG 17 - Partnerships and Means of Implementation.

Workshop on UN 2030's SDGs

Sep 2019Sep 2019
ISCTE-IUL Sustainability - Lisbon, Portugal

Participation in a Workshop (24/09/2019) aimed at Researchers and Professors at ISCTE-IUL about UN 2030's SDGs (Sustainable Development Goals) and how to make them a priority in Higher Education and current state-of-art research, thus, supporting a vast range of stakeholders (Academia, Civil Society, International Organizations, Governments, Businesses, etc.) to adapt to a new paradigm shift societies worldwide will progressively face.

AllStartup Weekend bootcamp

Sep 2019Sep 2019
Demium - High Performance Startup Incubator

Participation as a boot camper in an "AllStartup Weekend" (20/09/2019-22/09/2019), organized by Demium - a High-Performance Startup Incubator.

The programme provides a great opportunity for participants to test their mettle in the fast-paced world of startups. In just three days (Friday to Sunday), participants take part in essential workshops, such as learning how to formulate business plans and put them into action, form a core team, and put together a pitch with help from Demium mentors.

On the last day of the event, participants put all their newfound skills to good use and pitch their business to the Demium panel. The winning team is invited to join Demium's six-month incubation programme.

Publications & Research Outputs

Scientific Journals

  • COTRIM, J. M. (Forthcoming). Human-Centred Responsible AI: Reframing AI Ethics through Institutional Governance and Technological Mediation. Philosophy & Technology, Springer. Q1 Journal (indexed in Scopus & Web of Science).
  • Assadi, D., COTRIM, J. M., & Biot-Paquerot, G. (Forthcoming) From Dehumanization to Rehumanization - Unveiling the Transformative Potential of AI and Generative AI. Journal of Macromarketing. Q1 Journal (indexed in Scopus & Web of Science).
  • COTRIM, J. M., & Assadi, D. (2026) The Impact of Emotion Recognition Artificial Intelligence (ERAI) on Trust in Sharing Economy (SE) Platforms. Social Sciences & Humanities Open. Q1 Journal (indexed in Scopus & Web of Science).
  • COTRIM, J. M. (2025). Consumer Motivations for Participation in the Sharing Economy: A Goal-Framing Perspective. Sustainable Futures, Elsevier. Q1 Journal (indexed in Scopus & Web of Science). This article was published Open Access in a top-tier (Q1) international journal, with institutional support from Tecnológico de Monterrey (FAP grant – Fondo de Apoyo a Publicaciones), recognizing its scientific relevance and strategic contribution to the university’s global academic impact.
  • COTRIM, J. M., & Nunes, F. G. (2024) Entrepreneurial organizational identity in the Sharing Economy: an identity claims and legitimacy granting approach. International Journal of Business Innovation and Research. Q2 Journal (indexed in Scopus & Web of Science).
  • COTRIM, J. M., Nunes, F. & Laurenti, R. (2020) Making sense of the Sharing Economy: a category formation approach. Sustainability, 12(24), 10648. Q1 Journal (indexed in Scopus & Web of Science).
  • Laurenti, R.; Singh, J.; COTRIM, J.M.; Toni, M. & Sinha, R. (2019) Characterizing the Sharing Economy State of the Research: A Systematic Map. Sustainability, 11(20), 5729. Q1 Journal (indexed in Scopus & Web of Science).
  • COTRIM, J.M. & Nunes, F. (2017) Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting. European Journal of Economics and Business Studies, 3, n. 3, pp. 306-338.

Books and Book Chapters

- Books -

    • COTRIM, J.M. (forthcoming) Ethics and Innovation: Rethinking Business Responsibility in the Age of AI and Platform Economies.
    • COTRIM, J. M. (2025) Inspiring Businesses – A Checkmate to the Old Business Model: Leading Ethically, Innovating Consciously, and Building Transformative Sustainability. (Spanish edition: Negocios que Inspiran). Tirant Lo Blanch publisher.
    • COTRIM, J.M. (2023) Sharing Economy - Resources and Strategic Partnerships. AAPI – Associação Ação para a Internacionalização (AAPI – Action for Internationalization Association).
    • COTRIM, J.M. & Freitas, F. C. A. (2020) Bio-Leadership Guide - The 5 Layers Model For The Success In Social Businesses. Brain U Coaching.
    • COTRIM, J.M. (2010) A Marca Portugal.  Publisher: Bubok Editor, Lisbon.

    "The Country-Brand of Portugal" attempts to be a pioneering academic paper, which proposes and describes an innovative agency/expert working group (not yet existing in Portugal) to face the challenges of globalization.

    • COTRIM, J.M. (2010) Globalization and its Impacts on the Portuguese Society. Publisher: Bubok Editor, Lisbon.

    An academic paper that gathers and describes the main theories (Portuguese and foreign authors) on the phenomenon of globalization and its key effects. 

    - Book Chapters -

    • COTRIM, J M. (2026). Airbnb's Path to Sustainability: Navigating Profit, Purpose, and Public Accountability in The Sharing Economy. SAGE Business Cases.
    • COTRIM, J M. (2024). Leadership styles and practices in Portugal. In S. Schroevers, C. Higgins & A. Doğan (Eds.), Mapping Global Leadership: Cross-cultural analyses of leadership styles and practices (edition 2). CCBS-Press and the Amsterdam University of Applied Sciences (AUAS).
    • COTRIM, J.M. & Freitas, F. C. A. (2021) The New Mindset for Leading Effectively in Collaborative Ecosystems. Revista de Governança Corporativa, Compliance e Negócios Sustentáveis, Ed. 3. Publisher: Enlaw - Portal of Legal Journals.
    • COTRIM, J.M. (2019) Analisando a Economia Compartilhada: a sua origem, alcance, repercussões no seu negócio, RH e sustentabilidade do planeta. Revista de Governança Corporativa, Compliance e Negócios Sustentáveis, Ed. 1. Publisher: Enlaw - Portal of Legal Journals. In English: Analyzing the Sharing Economy: its origin, reach and repercussions in your business, HR and sustainability of the planet. Journal of Corporate Governance, Compliance, and Sustainable Businesses, Ed. 1. Publisher: Enlaw - Portal of Legal Journals.
    • COTRIM, J.M. & Nunes, F. (2017) 'Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting'. In EUSER (Ed.), Recent Ideas on Economics, Finance, and Business (pp. 317-349). Rome: EUSER & MCSER.

    Conferences/Workshops and Talks

    - Publications in conference proceedings - 

    • COTRIM, J.M. & Assadi, D. (2026) When AI Adopts Us: Emotion Recognition, Reciprocal Adoption, and the Reconfiguration of Trust and Legitimacy in Platform Ecosystems. In Proceedings of the European Academy of Management (EURAM 2026 Conference – “Navigating High Waters”), School of Business and Law, University of Agder, Kristiansand, Norway, 16–19 June 2026.

    • COTRIM, J.M. & Nunes, F. (2024) Motivations for Participation in the Sharing Economy: A Goal-Framing Perspective.  In  (Ed.), Proceedings of the EURAM 2024 “Fostering Innovation to Address Grand Challenges. University of Bath, School of Management.

    • COTRIM, J.M. & Nunes, F. (2019) Individualism vs collectivism in a Sharing Economy context: A study on what determines Portuguese consumers’ participation. In  (Ed.), Proceedings of the 6th International Workshop on the Sharing Economy. Utrecht University.

    • COTRIM, J.M. & Nunes, F. (2017) Sharing Economy – The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting. In  (Ed.), Proceedings of the 13th International Conference on Social Sciences. University of Vienna: EUSER.

    • COTRIM, J.M. & Nunes, F. (2017) Sharing Economy – Crafting Temporal Identity and Legitimacy Claims as an Emergent Category. In Papanikos (Ed.), Proceedings of the 4th Annual International Conference on Social Sciences. Athens: The Athens Institute For Education and Research.

    • COTRIM, J.M. (2014) Elaborating a Master Model of Leadership – A Paper on the Fundamental Leadership Qualifications in the Workplace. In CIRU (Ed.), Proceedings of the 2nd International Conference on Governance, Management and Entrepreneurship. University of Dubrovnik: Governance Research and Development Centre.

    Other Publications

    • COTRIM, J. M. O. (2021) Making sense of the sharing economy: how and why stakeholders grant legitimation [PhD Thesis, Iscte - Instituto Universitário de Lisboa]. Repositório do ISCTE. http://hdl.handle.net/10071/23024.
    • COTRIM, J.M. (2020) Sharing Economy: a powerful tool for a new era of sustainability. Research Series - Circular Conversations. As featured on the European Circular Economy Stakeholder Platform - a joint initiative by the European Commission and the European Economic and Social Committee.
    • COTRIM, J.M. (2013) Twitter - Is there a future in the capital markets? A right decision or a wrong strategy? Executive Digest Journal.
    • COTRIM, J.M. (2013) Fusion of Vodafone/Verizon: a promising agreement or just a high-risk one? Executive Digest Journal.

    🧪 PEER REVIEW ACTIVITY – SCIENTIFIC JOURNALS AND CONFERENCES

    1. Accredited Evaluator (RCEEA), Secretaría de Ciencia, Humanidades, Tecnología e Innovación (SECIHTI), Mexico — official evaluator for the assessment of scientific and humanistic research proposals and projects.
    2. Reviewer for leading indexed journals and academic conferences, including:
      • Journal of Business Research (Elsevier)

      • Technovation (Elsevier)

      • Sustainability (MDPI)

      • Behavioral Sciences (MDPI)

      • Journal of Macromarketing (SAGE)

      • Journal of Retailing and Consumer Services (Elsevier)

      • Journal of Theoretical and Applied Electronic Commerce Research

      • EURAM Annual Conference – European Academy of Management

    Work experience

    Invited Assistant Professor

    Feb 2026Present
    Universidade Lusófona

    Course leadership and teaching responsibilities across undergraduate and master’s programmes in Human Resource Management, Organizational Behaviour, Communication, and Negotiation.

    Responsible for the coordination (regency) and delivery of multiple units, with full academic autonomy in syllabus design, pedagogical structure, assessment methods, and course delivery. Teaching integrates academic rigor, applied learning, and responsible leadership principles.

    Courses taught:

    (A) Recruitment and Selection

    Undergraduate – 2nd year

    Leadership-driven talent acquisition, evidence-based assessment methods, and ethical decision-making in Human Resource Management.

    (B) Work and Organizational Psychosociology

    Undergraduate – 1st year

    Human behaviour in organizations, psychosocial dynamics of work, and development of adaptive and socially responsible leadership.

    (C) Presentation and Negotiation Techniques / Information, Communication and Negotiation Techniques

    Undergraduate – shared course (two groups)

    Applied communication, negotiation strategy, and ethical influence in managerial contexts.

    (D) Critical Topics in Human Resource Management and Organizational Intervention

    Master’s – 1st year

    Advanced examination of contemporary HRM challenges, organizational change, and organizational intervention strategies.

    Teaching philosophy centred on humanistic management, critical reflection, and the development of ethically responsible professionals.

    Senior Research Associate

    Oct 2025Present
    Anáhuac University — School of Business and Economics (AACSB-accredited)

    Senior Research Associate within the Dirección de Investigación at Universidad Anáhuac México, contributing to high-impact scientific production in the areas of Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Organisational Behaviour.

    Activities include:

      • Development and publication of peer-reviewed articles in Q1/Q2 indexed journals (Scopus & Web of Science);

      • Participation in international research networks and collaborative projects;

      • Supervision and mentoring in scientific production when applicable;

      • Representation of Universidad Anáhuac México in international conferences and scientific forums;

      • Contribution to the institution’s research visibility and internationalisation strategy.

    Appointment based on scientific merit and research productivity.

    Previous appointment:

    Professor Investigador (Full Professor equivalent) (Mar 2025 – Sep 2025)

    Affiliated Researcher (Profesor Adscrito) and a full member of the Research Group "Impactful Entrepreneurship and Innovation"

    Oct 2023Present
    EGADE Business School (Tecnológico de Monterrey)
    • Serve as an Affiliated Researcher (Profesor Adscrito) and a full member of the Research Group "Impactful Entrepreneurship and Innovation" at EGADE Business School (Tecnológico de Monterrey), contributing to the understanding of determinants that facilitate the development of entrepreneurship and innovation ecosystems for enhanced economic growth and knowledge creation.
    • Conduct research on innovation and its various dimensions, exploring its potential contributions to initiatives promoting inclusion, the development of better products and services, and the more efficient operation of markets and institutions.
    • Lead research projects in the areas of innovative entrepreneurship, ecosystem for entrepreneurship and innovation, education for entrepreneurship, social entrepreneurship, technological innovation, and regulation of industrial linkages.
    • Collaborate with a diverse team of researchers, fostering a collaborative and innovative environment to drive impactful research outcomes.
    • Publish research findings in reputable academic journals and present at conferences to contribute to the knowledge base in the field of entrepreneurship and innovation.
    • Engage in knowledge dissemination activities, including teaching courses related to entrepreneurship and innovation, mentoring students, and delivering workshops and seminars.
    • Maintain clear and concise documentation of research activities, ensuring accuracy and accessibility of research materials for future reference.
    • Continuously update knowledge and skills in the field of entrepreneurship and innovation, staying abreast of the latest research trends, methodologies, and theoretical frameworks.

    Co-Founder Member of EIC (EGADE Innovation Community)

    Jun 2023Present
    EGADE Business School of Tecnológico de Monterrey
    • Co-founded and actively contribute to the EGADE Innovation Community (EIC) at Tecnológico de Monterrey.
    • Collaborate with fellow members to foster innovation and entrepreneurship within the business school.
    • Organize and participate in events and initiatives aimed at promoting innovation and connecting students with industry professionals.
    • Develop and implement strategies to enhance the entrepreneurial ecosystem within the school.
    • Facilitate networking opportunities and mentorship programs for aspiring entrepreneurs.
    • Actively engage with students and provide guidance on innovation and entrepreneurship-related projects.
    • Contribute to the growth and success of the EIC by leveraging expertise and resources.
    • Play a key role in establishing the EIC as a leading hub for innovation and entrepreneurship within the business school.

    Profesor Investigador (Full Professor equivalent — corresponding to Professor Titular in Latin America and Professor Catedrático in Portugal)

    Mar 2025Sep 2025
    Anáhuac University — School of Business and Economics (AACSB-accredited)

    Main Responsibilities and Contributions:

    • Served as Professor Investigador (Full Professor equivalent), combining teaching, research, and academic supervision in the fields of Responsible Innovation, Ethical Artificial Intelligence, and Conscious Business.

    • Developed and delivered courses in Strategic Management and Talent Management, achieving student satisfaction ratings between 95% and 100%.

    • Advanced scholarly output, including:

      • A paper under revision at Social Sciences & Humanities Open (Q1).

      • A co-authored article accepted at Journal of Macromarketing.

      • Preparation of the forthcoming co-authored book Horizontal Society (with Dr. Djamchid Assadi).

    • Fostered international research collaborations and contributed to the university’s visibility in global academic networks.

    • Strengthened the institution’s reputation through ethical leadership, research integrity, and active alignment with its humanistic and Catholic mission.

    Foreign Visiting Professor

    Oct 2022Oct 2025
    Tecnológico de Monterrey

    "Foreign Visitant Professor" of Management and Leadership at Tecnológico de Monterrey, Mexico City, Mexico.

    I currently teach the following Units: 

    • Business Management / Business Leadership / Business Intelligence (also, as a "Course Coordinator").
    • Planning, Innovation and Sustainable Strategy.
    • Purpose for the Conscious Organization.
    • Conscious Businesses (also, as a "Course Coordinator").
    • Conscious Leadership (under the format of Executive / Continuing Education).
    • Communication that Inspires.
    • Leadership for Transformation (also, as a "Course Coordinator").
    • Strategic Dimension of Human Capital.
    • Talent Management Processes.
    • The Role of Businesses in Society.
    • Innovation and Value Co-Creation.
    • Strategy and Talent.
    • Strategic Thinking.

    Reviewer

    Nov 2024Present
    Technovation
    • Actively serving as a reviewer for the Technovation Journal, ensuring high-quality and impactful research publication.
    • Evaluated and provided constructive feedback on numerous research submissions, enhancing the overall quality of the journal.
    • Collaborated with authors and editorial teams to ensure published articles' clarity, relevance, and rigour.
    • Maintained up-to-date knowledge of industry trends and advancements to provide informed reviews.
    • Contributed to the journal's reputation for excellence by upholding high standards in the review process.
    • Assisted in selecting innovative and relevant research topics, aligning with the journal's mission and goals.
    • Demonstrated strong analytical skills in assessing the validity and significance of research findings.
    • Fostered a collaborative and supportive environment for authors, promoting continuous improvement and scholarly excellence.

    Academic Member

    Mar 2024Present
    European Academy of Management (EURAM)
    • Actively contribute to the advancement of the academic discipline of management in Europe as an academic member of the European Academy of Management (EURAM).
    • Engage in enriching debates and discussions on various research management themes and traditions, leveraging the diverse perspectives of members from 60 countries in Europe and beyond.
    • Stay updated with the latest developments and trends in management research, ensuring a continuous enhancement of knowledge and expertise.
    • Collaborate with fellow members to foster a culture of intellectual exchange and collaboration, promoting the growth and development of the management field.
    • Participate in conferences, workshops, and seminars organized by EURAM, presenting research findings and contributing to the dissemination of knowledge.
    • Contribute to the academic community by publishing research papers and articles in reputable journals, thereby enhancing the reputation and impact of EURAM.
    • Actively engage in networking activities, building connections with fellow academics and researchers to facilitate collaboration and knowledge sharing.
    • Promote the values and mission of EURAM, advocating for the importance of management research and its impact on society and organizations.

    Reviewer

    Jan 2024Mar 2024
    European Academy of Management (EURAM)
    • Actively participated as a reviewer for the Annual International Conference, "EURAM 2024," organized by the European Academy of Management.
    • Evaluated and provided feedback on research papers and presentations, contributing to the selection of high-quality content for the conference.
    • Demonstrated strong attention to detail and critical analysis skills in assessing the academic merit and relevance of submissions.
    • Collaborated effectively with fellow reviewers and conference organizers to ensure a smooth and successful event.
    • Contributed to the advancement of knowledge and research in the field of management through active involvement in the conference review process.
    • Maintained professionalism and confidentiality in handling sensitive and confidential information.
    • Demonstrated a commitment to academic excellence and the promotion of scholarly discourse within the management community.

    Member of the Evaluation Panel

    Nov 2023Oct 2025
    Tecnológico de Monterrey
    • Serve as a member of the Evaluation Panel for the prestigious "Deloitte Best Mexican Companies" block, contributing expertise and insights to assess the academic presentations of students from Tecnológico de Monterrey.
    • Evaluate and provide feedback on the academic presentations of students, ensuring adherence to high standards of quality and excellence.
    • Contribute to the selection process of the best Mexican companies, utilizing a comprehensive evaluation framework to identify top performers.
    • Collaborate with fellow panel members to ensure fair and unbiased evaluation of student presentations, fostering a culture of transparency and integrity.
    • Maintain clear and effective communication with students, providing constructive feedback to support their academic growth and development.
    • Consistently adhere to the guidelines and protocols established by the Evaluation Panel, ensuring consistency and fairness in the evaluation process.
    • Diligently review and assess academic presentations, paying attention to detail and accuracy to ensure the highest level of evaluation accuracy.
    • Contribute to the continuous improvement of the evaluation process, sharing insights and recommendations with the Evaluation Panel to enhance the overall effectiveness and impact of the program.

    Co-Head Coordinator at Campus Santa Fe

    Nov 2023Jan 2025
    Tecnológico de Monterrey
    • Role Overview: Co-lead and oversee the Conscious Business Courses Concentration, guiding students in the principles of Conscious Capitalism across five foundational modules.
    • Core Modules: 
        1. The Context of Conscious Business: Introduction to conscious business's values, history, and purpose.
        2. Purpose and Interest Groups: Exploration of purpose-driven business and stakeholder alignment.
        3. Leadership and Culture for Conscious Business: Fostering conscious leadership and a supportive organisational culture.
        4. Management of Conscious Business Practices, Corporate Governance, Business Models, and Financing: Practical strategies and models for managing conscious business operations.
        5. Management of the Impact of Conscious Businesses: Approaches to measure and maximize the societal impact of conscious business activities.
    • Key Responsibilities:
      • Develop, manage, and align the syllabus across all five modules to ensure a cohesive learning experience.
      • Coordinate with fellow professors to maintain curriculum consistency and high academic standards.
      • Establish and maintain collaborative relationships with Trainer Partners, enhancing course content with industry insights and applied perspectives.
      • Deliver Challenge-Based Lectures to encourage experiential learning, engaging students in practical problem-solving around conscious business practices.

    Course Coordinator

    Aug 2023Oct 2025
    Tecnológico de Monterrey
    • Assume full responsibility as the Course Coordinator for "Business Leadership"/"Business Management"/"Business Intelligence" at Tecnológico de Monterrey, overseeing all aspects of the course and coordinating the work of other faculty members.
    • Develop and implement a comprehensive course syllabus, ensuring alignment with program objectives and industry standards.
    • Establish a clear timeline for conducting various components of the course, including lectures, assignments, and examinations, ensuring efficient and effective delivery of content.
    • Collaborate with faculty members to ensure consistency in teaching methodologies and assessment practices, fostering a cohesive learning experience for students.
    • Conduct regular evaluations and assessments to measure student progress and provide timely feedback, facilitating their growth and development.
    • Maintain accurate and up-to-date records of student performance, ensuring the fair and accurate awarding of grades.
    • Communicate course expectations and requirements to students in a clear and concise manner, avoiding technical jargon for better understanding.
    • Diligently proofread all course materials and documentation, ensuring accuracy and professionalism in all communications.

    Professor of Continuing, Executive Education / Business Programs

    Jul 2023Oct 2025
    Tecnológico de Monterrey
    • Currently serving as a Professor of Continuing and Executive Education/Business Programs at Tecnológico de Monterrey, specializing in Conscious Leadership.
    • Develop and deliver engaging and informative modules on Conscious Leadership, equipping participants with the necessary skills and knowledge to excel in their professional roles.
    • Collaborate with industry experts and professionals to design curriculum and course materials that align with current business trends and best practices.
    • Facilitate interactive and dynamic classroom discussions, fostering a collaborative learning environment and encouraging active participation from students.
    • Provide personalized guidance and mentorship to students, supporting their professional development and helping them achieve their career goals.
    • Maintain clear and concise communication with students and colleagues, ensuring a smooth and efficient learning experience.
    • Conduct thorough assessments and evaluations of student performance, providing constructive feedback and recommendations for improvement.
    • Stay updated with the latest research and developments in Conscious Leadership, continuously enhancing my own knowledge and expertise in the field.

    Reviewer

    Jul 2023Present
    Journal of Business Research
    • Actively contribute as a reviewer for the Journal of Business Research, ensuring the publication of rigorous, relevant, and impactful research.
    • Evaluate research submissions within the field of business, examining a wide range of decision contexts, processes, and activities, and providing insightful feedback to authors.
    • Engage in meaningful debates and discussions with fellow reviewers and editors, fostering an environment of critical thinking and knowledge exchange.
    • Contribute to the development of conceptual thinking and practical applications by identifying research that has the potential to make a difference in academia and practice.
    • Collaborate with scholars, researchers, executives, and policy makers to bridge the gap between theoretical findings and real-world business challenges.
    • Maintain clear and concise communication in all interactions, ensuring that feedback and recommendations are easily understood by authors and stakeholders.
    • Adhere to the journal's guidelines and standards, maintaining consistency and professionalism in all review activities.
    • Dedicate time and effort to staying updated with the latest research trends and advancements in the field of business, enhancing the quality and relevance of review contributions.

    Coordinator of "Challenge-based Learning" of the Course "Leadership for Transformation"

    May 2023Oct 2025
    Tecnológico de Monterrey
    • Coordinate the implementation of challenge-based learning in the "Leadership for Transformation" course at Tecnológico de Monterrey, fostering the development of essential skills such as collaboration, resilience, communication, decision-making, leadership, and frustration tolerance.
    • Lead a team of faculty members in the design and execution of the challenge-based learning format, ensuring the integration of real-life problematic situations into the curriculum.
    • Identify and research challenges in various fields, such as water scarcity, waste accumulation, and unsustainable practices, to provide students with meaningful and impactful learning experiences.
    • Transition from a traditional teaching approach to a mentorship role, guiding students and participating in research as part of the team seeking solutions to challenges.
    • Collaborate with a multidisciplinary team of experts to address the complexity of challenges in challenge-based learning, leveraging diverse perspectives and expertise.
    • Develop a comprehensive plan for collaborative work, including work schemes, team collaboration strategies, idea implementation processes, and logistical considerations.
    • Utilize a variety of evaluation techniques and tools, such as surveys, rubrics, checklists, and interviews, to assess student performance and measure the effectiveness of challenge-based learning.
    • Ensure clarity and comprehensibility of course materials and instructions, avoiding jargon and technical terms that may hinder student understanding.
    • Diligently proofread all course components, exams, and grading materials to ensure accuracy and professionalism.

    Guest Professor

    Oct 2022Nov 2022
    IPAM
    • Served as a Guest Professor at IPAM, delivering lectures and facilitating discussions on the module "SDGs: Social, Environmental and Economic Impact" as part of the Post-Graduate Program in "Sustainable Development."
    • Developed and delivered engaging and informative lectures, fostering a deep understanding of the social, environmental, and economic impact of sustainable development.
    • Facilitated interactive discussions and debates, encouraging critical thinking and the exchange of ideas among students.
    • Collaborated with fellow professors and program coordinators to ensure the seamless integration of the module into the overall curriculum.
    • Maintained clear and concise communication with students, providing guidance and support to enhance their learning experience.
    • Avoided technical jargon, ensuring that complex concepts were explained in a manner easily comprehensible to students from diverse backgrounds.
    • Proofread all course materials and documentation, ensuring accuracy and clarity in content delivery.
    • Demonstrated a commitment to continuous learning and professional development, staying updated with the latest research and trends in sustainable development.

    Collaborator - Ambassador Science Portugal

    Jan 2021Sep 2022
    ASPPA (Association of Portuguese Postgraduates in Germany e.V)

    Invited Speaker

    20192022
    ISCTE - Instituto Universitário de Lisboa
    • Delivered engaging and informative seminars on "The Sharing Economy: its origin, reach, and repercussions to businesses, human resources, and sustainability of the planet" as an invited speaker at ISCTE - Instituto Universitário de Lisboa.
    • Collaborated with Prof. Dr. Francisco Nunes in the curricular unit of Strategic Management of Human Resources in the Master of Management program.
    • Provided valuable insights and perspectives on the topic, fostering critical thinking and stimulating discussion among students.
    • Maintained a clear and concise presentation style, ensuring that complex concepts were easily understood by the audience.
    • Demonstrated expertise in the subject matter through in-depth research and preparation for each seminar.
    • Consistently received positive feedback from students and faculty for the relevance and quality of the content delivered.
    • Ensured consistency and professionalism in all communication and documentation related to the seminars.
    • Proofread all materials and presentations to ensure accuracy and clarity of information.

    Reviewer

    Dez 2020Present
    Sustainability
    • Conduct comprehensive reviews of scholarly articles related to environmental, cultural, economic, and social sustainability, ensuring the publication of high-quality research in the field.
    • Provide constructive feedback and recommendations to authors, contributing to the improvement and refinement of their work.
    • Stay updated with the latest developments and trends in sustainability research, ensuring the journal remains at the forefront of the field.
    • Collaborate with the editorial team to maintain the journal's high standards and reputation.
    • Follow strict guidelines and adhere to ethical standards in the review process, ensuring fairness and integrity.
    • Communicate effectively with authors and editors, maintaining clear and professional correspondence.
    • Proofread and edit reviews for clarity, accuracy, and adherence to journal guidelines.
    • Contribute to the continuous improvement of the review process and journal policies.

    Mentor

    Nov 2017Present
    Mentor Selector
    • Actively participate as a mentor on the MentorSelector platform, providing guidance and support to mentees in their personal and professional development.
    • Share valuable insights and experiences with mentees, helping them navigate their career paths and make informed decisions.
    • Foster meaningful relationships with mentees, offering ongoing support and encouragement to help them achieve their goals.
    • Utilize effective communication skills to connect with mentees from diverse backgrounds and industries, ensuring clear and concise guidance.
    • Contribute to the enrichment of lives by sharing knowledge, expertise, and resources with mentees, empowering them to reach their full potential.
    • Maintain professionalism and integrity in all interactions with mentees, adhering to the values and mission of MentorSelector.
    • Stay updated with industry trends and best practices, continuously expanding my knowledge and skills to provide relevant and up-to-date guidance.
    • Actively promote the MentorSelector platform, encouraging mentees to join and benefit from the valuable mentorship opportunities available.

    Mentor of Social Impact Projects

    Feb 2017Dec 2020
    IES - Social Business School (powered by INSEAD)
    • Serve as a mentor for social impact projects at IES-Social Business School, empowering and inspiring social entrepreneurs at various stages of their initiatives.
    • Facilitate knowledge sharing and networking opportunities through the IES mentoring programs, providing tools, motivation, and moments of collaboration.
    • Leverage expertise and field experience to contribute to the development of social entrepreneurship initiatives, fostering innovation and sustainable business practices.
    • Collaborate with INSEAD, a globally renowned business school, to deliver high-quality knowledge and pedagogical content to program participants.
    • Maintain clear and effective communication with mentees, ensuring they receive valuable guidance and support in their social impact endeavors.
    • Participate in regular sharing sessions, providing insights and experiences to enrich the learning and growth of mentees.
    • Contribute to the continuous improvement of the mentoring programs, offering feedback and suggestions for program enhancement.
    • Ensure accuracy and professionalism in all program-related documentation and materials, proofreading for errors and clarity.

    Editorial Board Member

    Feb 2017Present
    Independent Journal of Management & Production
    • Serve as an esteemed member of the Editorial Board for the Independent Journal of Management & Production, contributing to the international dissemination of relevant works in the fields of Administration, Engineering of Production, Mechanics, Economics, Agricultural and Natural Resources, and Science Technology Information.
    • Conduct rigorous peer review of submitted articles, ensuring the highest standards of quality and relevance are maintained.
    • Collaborate with the international scientific community to select and publish exceptional research papers, fostering the advancement of theoretical and empirical research.
    • Maintain regular communication with authors, providing constructive feedback and guidance to enhance the quality and impact of their work.
    • Contribute to the mission of the journal by actively participating in discussions and decision-making processes related to the selection and publication of articles.
    • Ensure clarity and consistency in all editorial communications, avoiding jargon and industry-specific terms for better understanding by a diverse readership.
    • Proofread all published articles and materials to ensure accuracy, professionalism, and error-free presentation.
    • Continuously stay updated with the latest developments and trends in the fields covered by the journal, contributing to the growth and reputation of the publication.

    Blue Book Trainee

    Oct. 2018Jan 2019
    European Commission - Brussels, Belgium
    • Assisted in the management of Horizon 2020, the EU's framework program for research and innovation, ensuring the smooth operation of research projects and the effective allocation of funds.
    • Provided support to funding applicants, beneficiaries, and independent experts, addressing their inquiries and providing guidance throughout the application and evaluation process.
    • Maintained regular communication with beneficiaries of EU funds, ensuring their compliance with program requirements and facilitating the timely disbursement of funds.
    • Managed the European Commission research enquiry service, promptly responding to questions from grant applicants, EU-funded researchers, and the general public, ensuring accurate and helpful information.
    • Supported independent experts in evaluating project proposals competing for EU research funds, contributing to the selection of high-quality projects with significant potential for innovation and impact.
    • Assisted in the legal and financial validation of program participants, ensuring compliance with EU regulations and guidelines.
    • Conducted research and analysis to assess the marketability of Earth Observations (EO) projects within the framework of Horizon 2020 and FP7, providing valuable insights and recommendations for future funding decisions.
    • Maintained accurate and comprehensive documentation of all activities and responsibilities, ensuring transparency and accountability in the management of EU research grants.

    Customer Support Assistant

    Feb 2016Feb 2017
    Grupo Entreposto
    • Successfully converted customer contact requests into face-to-face meetings, resulting in increased sales and customer satisfaction.
    • Efficiently managed online chat operations, providing prompt and accurate assistance to customers and resolving their queries effectively.
    • Assigned leads to appropriate teams, ensuring efficient distribution of workload and timely follow-up on customer inquiries.
    • Generated detailed reports on lead outcomes, providing valuable insights for process improvement and decision-making.
    • Maintained clear and concise communication with customers, avoiding industry jargon and ensuring their understanding of the assistance provided.
    • Consistently proofread all correspondence and reports, ensuring accuracy and professionalism in all customer interactions.
    • Demonstrated strong organizational skills, effectively managing multiple tasks and priorities to meet deadlines and exceed customer expectations.
    • Actively contributed to team meetings and brainstorming sessions, providing valuable input and suggestions for process optimization and customer service enhancement.

    Director of Human Resources

    Nov 2015Dec 2015
    ALCR Business Group
    • Provided external advisory to the CEO of ALCR Business Group on restructuring and directing Human Resources practices and objectives, resulting in the development of an employee-oriented, high-performance culture.
    • Collaborated with the executive management team to originate and implement Human Resources strategies that emphasized empowerment, quality, productivity, goal attainment, and the recruitment and development of a superior workforce.
    • Coordinated the implementation of services, policies, and programs through the Human Resources staff, ensuring alignment with organizational goals and objectives.
    • Advised ALCR managers on Human Resources issues, providing guidance and support in areas such as employee relations, performance management, and talent acquisition.
    • Maintained clear and effective communication with stakeholders, ensuring a consistent understanding of Human Resources practices and objectives.
    • Ensured compliance with relevant employment laws and regulations, mitigating legal risks and promoting a fair and inclusive work environment.
    • Proofread all official documentation and communications, ensuring accuracy and professionalism in all Human Resources materials.
    • Demonstrated a commitment to ongoing professional development, staying updated on best practices and emerging trends in Human Resources management.

    Fellow Lecturer

    Feb 2015Jul 2015
    ISCTE - Instituto Universitário de Lisboa
    • Secured an ISCTE Internal Grant to teach "Team Management" to graduate students in Business Administration, Economics, and Accounting, enhancing their knowledge and skills in effective team leadership.
    • Developed and delivered engaging lectures, incorporating real-world examples and case studies to facilitate practical application of concepts.
    • Received positive feedback from students, with evaluations consistently rating my teaching style and clarity of instruction as excellent.
    • Created and implemented assessments and assignments that effectively measured students' understanding and application of course material.
    • Fostered a collaborative and inclusive learning environment, encouraging active participation and open discussion among students.
    • Maintained clear and concise communication with students, addressing questions and concerns promptly and effectively.
    • Ensured consistency and accuracy in grading and feedback, providing constructive criticism and guidance for improvement.
    • Actively pursued professional development opportunities, attending conferences and workshops to stay updated with the latest teaching methodologies and techniques.

    Freelance Columnist

    Nov 2013Jan 2014
    Executive Digest
    • Contributed as a freelance columnist for Executive Digest, producing impactful articles on a wide range of subjects.
    • Conducted thorough research and analysis to ensure the accuracy and relevance of each article.
    • Demonstrated strong writing skills and the ability to effectively communicate complex ideas to a diverse audience.
    • Created engaging and informative content that resonated with readers and generated positive feedback.
    • Collaborated with editors and other team members to meet deadlines and deliver high-quality articles.
    • Maintained a consistent writing style and adhered to the publication's guidelines and standards.
    • Developed a deep understanding of business-related topics and trends, allowing for the creation of insightful and thought-provoking content.
    • Received recognition for the quality and impact of the articles, contributing to the reputation and success of Executive Digest.

    Visiting Professor

    Jun 2013Jun 2013
    B.I. International
    • Served as a Visiting Professor at B.I. International, delivering lectures on "Local and International Businesses & Scenarios" as part of the Post-MBA International Program in Global Management and Entrepreneurship & Innovation.
    • Developed and delivered engaging and informative lectures, fostering a dynamic learning environment and promoting active student participation.
    • Designed and implemented course curriculum, ensuring alignment with program objectives and industry best practices.
    • Facilitated discussions and debates, encouraging critical thinking and the exploration of diverse perspectives.
    • Provided mentorship and guidance to students, supporting their academic and professional development.
    • Maintained open and effective communication with students and colleagues, fostering a collaborative and inclusive learning environment.
    • Ensured accuracy and clarity in all course materials and assessments, promoting a comprehensive understanding of the subject matter.
    • Diligently proofread all course materials and assignments, ensuring they were error-free and met the highest standards of quality.

    Accounts Payable Assistant - allocated to Spain, Switzerland, Belgium processes

    Out 2005Out 2011
    The Carphone Warehouse
    • Successfully managed the invoice registering process for the Spain process, consistently achieving 70% of the required monthly registrations.
    • Demonstrated exceptional performance by registering 100% of the required invoices for the Switzerland process on a monthly basis.
    • Acted as a reliable backup player for the Belgium process, registering 10% to 20% of the required invoices each month.
    • Received consistent evaluations as an Excellent/Very Good performer every three months, reflecting my dedication and high-quality work.
    • Handled various accounting tasks, including reporting unallocated cash trends, managing debit balances, and conducting payment runs.
    • Processed manual payments for the Germany, Belgium, and Netherlands processes, ensuring accurate and timely transactions.
    • Conducted financial month/year-end reconciliations, ensuring the accuracy and completeness of financial records.
    • Effectively managed queries from suppliers, providing prompt and satisfactory resolutions.
    • Conducted banking reconciliations, ensuring the accuracy and integrity of financial transactions.
    • Maintained clear and professional communication with suppliers, fostering positive relationships and ensuring smooth business operations.

    Abilities

    Research I

    Academic studies and research

    Research II

    Writing and revising academic papers/articles, dissertations and theses

    Reviewer

    Reviewer for top-tier Q1 journals

    Education & Training

    Lecturing

    Coordination

    Coordination of Courses

    Mentoring

    Mentor of Social Business Projects at IES-SBS

    Management

    Human Capital Management

    Consulting

    Leadership Consulting

    Interests

    I have always been curious about the world around me and wanted to contribute new knowledge and business management ideas. Through my consulting, teaching, and research, I have always had the ambition to influence how people think and how businesses could be managed differently.

    As far as other interests are concerned, I like playing tennis, basketball, reading and travelling. I am a very motivated individual, looking forward to turning ideas into practice, with a very well balanced approach that combines ambition, creativity and risk appetite.

    Portfolio

    COMPETITIVE RESEARCH GRANTS & FELLOWSHIPS (APPLICATIONS)

    Marie Skłodowska-Curie Postdoctoral Fellowship (MSCA-PF), Horizon Europe — Application (2025)

    Proposal: HAPPYMIND

    Host institution: Happy Kids Academy (Luxembourg)

    Role: Principal applicant (Lead researcher)

    Evaluation score: 84/100 (threshold: 70/100)

    Outcome: Not funded due to budget limitations

    Call: HORIZON-MSCA-2025-PF

    Honors & Awards

    February 2015

    Granted with an ISCTE-IUL Internal Grant to develop my teaching skills and technical competencies relevant for my PhD scientific training. Discipline taught: "Team Management" to Graduate Students of (i) Business Administration, (ii) Economics and (iii) Accounting.

    ISCTE-IUL offers students enrolled in the PhD programme grants to help develop teaching skills and technical competencies relevant to their scientific training. The number of available grants is set annually by the Executive Council of ISCTE-IUL.

    Additional Honors & Awards

    2007-2009

    Best Master’s Degree student (together with another classmate) in International Relations, International Business specialisation at ISCSP.

    1993-1995

    Best Mathematics and French student at Copenhagen International School (High School – 11th and 12th Grades).

    Volunteer Experience & Causes

    November 2017

    Web Summit (Society & Technology): Volunteer allocated to Speakers Team.

    August 1992

    Poverty Alleviation: Collector of clothes (Door-to-door collection of clothes destined to African countries.) at The International People's College in Helsingør, Denmark.

    Languages

    Portuguese (mother tongue) 

    English (full proficiency)

    French (full proficiency)

    Spanish (full proficiency)

    Additional Activities

    • 2024 – Conference Speaker at the EURAM 2024 “Fostering Innovation to Address Grand Challenges”, 25-28 June 2024. Paper presented: "Motivations for Participation in the Sharing Economy: A Goal-Framing Perspective".
    • 2024 – Attendance and completion of the course (with the respective certification) called "The 360º Corporation: Tools for Achieving Corporate Purpose" taught by Sarah Kaplan, ICD.D, Distinguished Professor & Director, Institute for Gender and the Economy (GATE), University of Toronto - Rotman School of Management, University of Toronto.
      • I enrolled in a comprehensive course on Stakeholder Capitalism, Sustainability, ESG (Environmental, Social, and Governance), CSR (Corporate Social Responsibility), Conscious Capitalism, Sustainable Development Goals, Shared Value, Corporate Citizenship, and Purpose-Driven Companies.
      • Acquired profound knowledge and expertise in the aforementioned areas, demonstrating a solid commitment to understanding and promoting sustainable business practices.
      • Engaged in in-depth research and analysis of case studies, industry trends, and best practices, enhancing my understanding of the complexities and nuances of stakeholder capitalism and sustainable development.
      • Actively participated in discussions and collaborative projects, contributing unique perspectives and insights to the learning community.
      • I developed a comprehensive understanding of the interplay between business objectives and social and environmental responsibility, which enabled me to integrate sustainability principles effectively into corporate strategies.
      • Applied theoretical concepts to real-world scenarios, developing practical solutions and strategies for organizations seeking to adopt stakeholder capitalism and sustainable business practices.
    • 2024 – Invited Lecturer at the Multidisciplinary Challenge Course about Conscious Capitalism held at Tecnológico de Monterrey, Campus Santa Fé, México City, México.

    Objective: framed within the Multidisciplinary Challenge Course, give a tailored "special session" on Conscious Capitalism for 8th-semester (finalists) students of Architecture, Engineering, and Business.

    • 2024 – Attendance and Participation in the "Professorship Training Program (PCP) and Refresher Courses in Disciplines (CADi)" >> “Being a Conscious Leader to Educate Conscious Leaders”, organized by Tecnológico de Monterrey, Campus Quéretaro, Quéretaro, México.

    Objective: develop a deeper conscious leadership framework in teachers who already have an understanding of Conscious Business, moving from knowing and doing to being, connecting not only with the mind but also with the heart and soul.

    • 2023 – Invited Lecturer at the Event "GYL Sharing 2023", held at Tecnológico de Monterrey, Campus Santa Fé, México City, México.

    Delivered a thought-provoking lecture to an audience of 60 fellow Professors at Tecnológico de Monterrey, analyzing the concrete impacts of the sharing economy on society, the planet, and consumerism.

    Explored innovative approaches to re-inventing consumerism for a more auspicious future for upcoming generations, emphasizing the need for immediate action.

    Engaged the audience through dynamic and interactive presentation techniques, fostering a stimulating learning environment.

    Demonstrated expertise in the subject matter, drawing on extensive research and real-world examples to support key arguments and insights.

    Maintained clarity and coherence throughout the lecture, ensuring that complex concepts were easily understood by the audience.

    Avoided technical jargon and industry-specific terms, making the content accessible to a diverse range of academic backgrounds.

    Proofread all lecture materials and presentation slides, ensuring accuracy, professionalism, and error-free delivery.

    Received positive feedback from attendees, with many expressing appreciation for the thought-provoking and inspiring nature of the lecture.

    • 2021 – Invited Lecturer at the European Meeting of Young Portuguese Descendants organized by Cap Magellan (Association of Young Portuguese Descendants - "sharing the same desire to promote the Portuguese language and culture").

    In representation of ASPPA (Portuguese Postgraduate Association in Germany and.V), and in the ambit of the workshop "Employability in Europe: the digital at the service of ecology and the inclusion of young people", my Lecture was about: "The Sharing Economy: its origin, reach and repercussions in your business, human resources, and sustainability of the planet."

    • 2020 – Guest Speaker at The Virtual Summit 2.0 on "Embrace Uncertainty: Reinforce Focus, Resilience, And Consistency."

    My presentation focused on “Exploring the Self-Monitoring Tool in its Effectiveness in Collaborative Leadership Today, in a Working Remotely Environment”. It lied on some prominent scientific research in psychology, behavioral economics, and leadership (ex: Ariely et al., 2020; Lennox & Wolfe, 1984; Cotrim, 2016; Cain, 2012; Riedl & Woolley, 2016; Ellen et al., 1991).

    • 2019 – Guest Speaker at the event "PORTAL 2019 - Annual Meeting of the ASPPA (Portuguese Postgraduate Association in Germany and.V)", 2 November. Theme: “Rethinking Alternative Economies Here and Abroad."

    My presentation: "Analyzing the Sharing Economy, its origin, evolution, scope, and repercussions on businesses, HR and sustainability of the planet", integrated into Panel II "Alternative economies as a vehicle for a more sustainable society."

    • 2019 – Conference Speaker at the 6th International Workshop on the Sharing Economy, Utrecht University, Utrecht, Holland, 27-29 June 2019. Paper presented: "Individualism vs collectivism in a Sharing Economy context: A study on what determines Portuguese consumers’ participation."
    • 2019 – Guest Speaker at the "Virtual Summit on Thriving in Cross-Cultural Businesses."

    My presentation focused on how to identify new business opportunities in a Sharing Economy context. Three main strategies were explored: 

        1. Identify Culture Orientation 
        2. Gain Market Legitimation 
        3. Web 3.0 - Stay online!

    Some case studies examples were explained: Zipcar; Make: Makerspaces; TimeBanks; and Airbnb.

    • 2018 – Interview given to “Environmental Education Action” Virtual Magazine (65th Edition).
        • Featured in the 65th edition of the "Environmental Education in Action" journal (Portuguese version: "Educação Ambiental em Ação") for an insightful interview on the multifaceted aspects of environmental education and its practical implementation.
        • Provided a comprehensive analysis of environmental education, offering detailed insights and perspectives on the challenges and opportunities in the field.
        • Shared expertise and experience, emphasizing the importance of environmental education in promoting sustainable development and addressing environmental issues.
        • Interviewed by industry experts, showcasing credibility and recognition in the field of environmental education.
        • Contributed valuable insights and practical applications, serving as a resource for individuals interested in environmental education.
        • Maintained clarity and coherence throughout the interview, ensuring easy understanding for readers.
        • Proofread the interview transcript to ensure accuracy and error-free presentation.
        • Demonstrated a strong command of the subject matter, effectively conveying complex concepts in a clear and concise manner.
    • 2017 – Conference Speaker at the ICSS XIII, 13th International Conference on Social Sciences, University of Vienna, Vienna, Austria (Paper: Sharing Economy - The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting).
    • 2017 – Conference Speaker at the "A Panel on The Sharing Economy” as part of the 4th Annual International Conference on Social Sciences, at ATINER (The Athens Institute for Education and Research), 24-27 July 2017. Paper presented: "Sharing Economy: Crafting temporal identity and legitimacy claims as an emergent category."
    • 2014 – Guest Speaker on “Leadership and Ethics” – open lecture about Deontology and Ethics within the course of Accounting and Finance at Escola Superior de Tecnologia e Gestão, Instituto Politécnico de Leiria, Portugal.
    • 2014 – Speaker at the 2nd OFEL International Conference on Governance, Management and Entrepreneurship, at University of Dubrovnik. Paper presented: Elaborating a Master Model of Leadership called "The Mastering of 5 Key Elements."
    • 2014 – Guest Speaker on "The Country-Brand of Portugal" - in the ambit of the EEGenerating Skills Transversal Competencies Development Program, at Universidade do Minho.

    🏅 MEMBERSHIPS AND RECOGNITIONS

    Recognized nationally and internationally for academic impact and leadership in education, research, and ethical innovation.

    • Candidate to the Sistema Nacional de Investigadores (SNI – Mexico)

    • Featured in the official record: Main Achievements and Recognitions since 2023 (available upon request or annexed)

    📎 ANNEXED SUPPORTING DOCUMENTS

    The following supporting materials are available upon request or may be annexed to this CV submission to provide additional evidence of academic excellence, teaching performance, and scientific impact:

    1. 🟦 Comprehensive Academic and Professional Dossier – Professor and Researcher João Miguel Oliveira Cotrim

          (Full record of teaching, research, publications, and professional activities)

    2. 🟦 Three-Year Research Plan (2026–2028)

    3. 🟦 Teaching Evaluations (2020–2025)

    4. 🟦 List of Undergraduate and Graduate Courses Taught

    5. 🟦 Certified English Proficiency Report

    6. 🟦 Peer Review Activity Reports – Q1 Journals and International Conferences

    7. 🟦 Eight Letters of Recommendation from Academic and Institutional Leaders

    8. 🟦 SNI Candidate Profile – Perfil Único (Sistema Nacional de Investigadores, Mexico)

    9. 🟦 Main Achievements and Recognitions since 2023

    10. 🟦 Certificates – Educational and Professional