João Miguel Oliveira Cotrim, PhD, is an international academic, senior researcher, author, and scientific reviewer with a Professor Titular / Full Professor-equivalent academic trajectory. His work is positioned at the intersection of Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, AI Governance, Human-Centred Leadership, and Conscious Business.
His research examines how emerging technologies — particularly artificial intelligence — reshape trust, legitimacy, governance, leadership, responsibility, and human decision-making in organisations, platforms, and digital ecosystems. His academic approach combines theoretical depth, ethical reflection, societal relevance, and a humanistic understanding of technological and organisational transformation.
He currently serves as Senior Research Associate at Universidad Anáhuac México, Affiliated Researcher at EGADE Business School – Tecnológico de Monterrey, and Invited Assistant Professor at Universidade Lusófona in Portugal. His academic activity connects Europe and Latin America through international research collaboration, Q1 journal publications, peer-review activity, interdisciplinary projects, academic conferences, book publications, and undergraduate and graduate teaching.
He was also invited to join the RCEEA — Registro de Evaluadores Acreditados — under Mexico’s SECIHTI system, contributing to the evaluation of scientific and academic research projects at national level.
Alongside his research activity, he teaches undergraduate and master’s courses in Management, Ethics and Sustainability, Human Resource Management, Organisational Behaviour, Leadership, Communication and Negotiation, Training and Competency Management, and Responsible Management. His teaching philosophy is grounded in humanistic management, ethical responsibility, critical reflection, and the development of socially conscious professionals capable of leading organisations with integrity, legitimacy, and purpose.
His current research agenda focuses on Responsible Innovation, Ethical AI, Digital Trust, AI Governance, Conscious Business, Sustainability, Organisational Ethics, Platform Economies, and Human-Centred Business Transformation. His academic work includes Q1 journal publications, international peer-review activity, academic book projects, and interdisciplinary research across Europe and Latin America.
He is the author of Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa, published by Tirant lo Blanch in 2025, and is currently developing new international work on conscious innovation, ethical artificial intelligence, platform economies, and the future of responsible organisations.
He holds a PhD in Management from ISCTE Business School, an MBA from the University of Wales / Robert Kennedy College, and Master’s degrees in International Relations and Media & Cultural Analysis.
He is a member of the European Academy of Management — EURAM — and serves as a reviewer for international academic journals and conferences.