Yanina Rintanen

Specialisation: Communication and Marketing Management

Thesis: “The Power of Video Marketing: Branding Opportunities in the TikTok Era” focuses on video marketing in the TikTok era and its role in corporate marketing strategies and brand awareness.

Intensive 5-week marketing course about Digital growth opportunities, Brand & Influencer Marketing, Content Strategy, SEO & SEM,  and Adobe Photoshop, including a Marketing Development Project for a company

A 6-month Further Educated with Companies Training Program in Digital Marketing & International Business including a Marketing Coordinator position

Major in Human Resources and Management. Erasmus+-exchange in Spain and internship in the United States of America

Degree in Sales and Customer Service

Social studies, English, Spanish, Finnish and Mathematics

Courses in Spanish: HR and Management, Public Relations, Protocol, IT and Business
English

• Overseeing content creation for Facebook and Instagram, including photography, videos, stories, and textual communication, and enhancing engagement and brand presence on social platforms, e.g., Instagram content interactions were up +20.9% (reels interactions +289%), and Facebook reach was up +23% in the last 3 months by creating and posting weekly organic content

HH Labs – experimental, professional and participatory activities

• Created social media content and various marketing materials, e.g. Haaga-Helia's LAB8 newsletter
• Wrote and planned news articles, publications, and interviews
• Updated websites and intranet
• Performed Finnish-English-Finnish translation tasks, e.g. Haaga-Helia's LAB8 and Trendhunter's Trend Reports
• Engaged in photography, videography, and podcasts, including editing, e.g. Haaga-Helia's food production students designed and executed an experiential dinner in Hotel Kämp, Helsinki
• Coordinated a video ad project 

• Managed all aspects of social media, including content creation, strategic planning, and platform management
• Developed and distributed the monthly newsletter, engaging the audience with timely and relevant information
• Skilled in video editing, producing high-quality visual content for social media, e.g. subtitled exercise videos for Instagram, Facebook, and Youtube
• Created compelling offline content to support broader marketing initiatives, e.g. brochures, and offer flyers
• Provided expert assistance in social media and marketing across various company physiotherapy clinics, addressing inquiries, etc.

Previous positions: Assistant for WCEFonline 2020, WCEF 2019 & Circular Economy Team Assistant in 2018 | (World Circular Economy Forum)

• Managed monthly staff information coordination
• Supported both the Advisory and Executive Boards in administrative tasks
• Acted as a substitute for the President's personal assistant, handling various responsibilities
• Oversaw executive calendar management and coordinated travel logistics
• Processed travel expenses and claims
• Organized meetings and managed service orders
• Played a key role in event coordination and assistance
• Maintained website updates and managed CRM activities
• Handled incoming and outgoing mail and deliveries
• Administered contract management
• Processed purchase invoices efficiently

• Provided assistance to the Director General, including executive calendar management and organizing travel arrangements
• Managed the processing of travel expenses and claims
• Oversaw HR-related tasks, e.g. managing personnel and financial documents and updating manuals and guidelines
• Contributed to recruitment and communications support activities, e.g. preparation and sending of job application messages
• Administered the registry office operations, including invoice handling
• Coordinated the organization of meetings and seminars
• Arranged and planned recreational activities, team-building days, and parties

• Internship as part of my BBA studies:

  • Developed and updated Human Resources forms and documents
  • Revised and modernized the employee handbook
  • Generated and analysed Standard Operating Procedures (SAPs)
  • Assisted in the re-categorization of products
  • Conducted proofreading and editing for product pages for company website

• Various tasks of customer service, sales and other retail store related tasks, e.g. inventory management, handling of reclamations, product pricing, visual merchandising, and store tidiness

• Rota planning, product orders, invoices, reclamations, and various duties of sales and customer service and other retail store related tasks, e.g. inventory and shipment management, handling of reclamations, product pricing, visual merchandising, and store tidiness