Yasuhiko Seki

4-11-20-1114, Toyosu, Kotou-Ku, Tokyo, 135-0061, Japan
+81-90-4752-7020
ys.seki@nifty.com

clippings.me/users/yasuhiko_seki

Journalist and Communication Consultant

Summary

Accomplished, self-motivated, and enthusiastic writer/journalist/editor offering a solid background in business, technology, economics, politics, and financial services. Communication strategy consultant, working closely with program and project managers to create communications strategies for corporate branding and stakeholder engagement, including press release writing, content creation, speech writing, digital marketing and event planning. Skilled in researching and creating an array of contents ranging from the news feed, published articles, and press releases to legal and technical documents, which lead to problem-solving. Skilled in establishing intimate relationships with policymakers at the government, agencies, ministries, and companies and enabling greater engagement among stakeholders. A strong believer in the power of social development goals, social good, and "doughnut economics."

Professional Experience

01/2017present

Communication consultant/editor/journalist

Contract with UD Trucks, Co-Studio, 350.org, NNA, Gunma Keizai Shimbun, Forbes Japan

Building relationships with media and arranging interviews. media events and a round table for UD Trucks, Co-Studio, and 350.org.
Writing and editing press releases and newsletters for the external audience for UD Trucks, Co-Studio, and 350.org.
Writing and editing articles about corporate activities for the internal and external audiences for UD Trucks, Co-Studio, and 350.org.
Projecting management of media events, events, and roundtables for UD Trucks, Co-Studio, 350.org, and Iwate Prefecture, including Level 4 automation truck public trial in Hokkaido for UD Trucks, a social good week event for Co-Studio, and a media roundtable for 350.org.
Involved in an innovation project at UD Trucks to achieve digital transformation of the truck manufacturing process and smart factory and published stories on the topics internally.
Engaged in the launch of the English service of NNA, a news agency affiliated with Kyodo News Service, and editing of news articles at NNA.
Freelancing as a translator (English to Japanese and Japanese to English)as well as writer, journalist, a columnist for Japanese newspaper and media, covering start-ups, ventures, and social businesses.
Providing advisory services on media relations strategy, production of PR materials for small- and mid-sized firms, and the application of global themes such as SDGs and social business in mission statement and management plan.
Work closely with program and project managers to create communications strategies such as corporate branding.
Stakeholder management including Executive Management communications.
Developing and maintaining professional relationships with business partners at all levels and providing them with strategic communications counsel
Offering training on writing, proofreading, fact-checking, editing content, as well as mentoring of younger journalists and staff at Gunma Keizai Shimbum and UD Trucks.

06/201312/2016

Director for Japan

Medley Global Advisors

Writing and distributing policy intelligence newsletters on Japan's economic, fiscal and monetary policies, as well as on Japan's politics.
Building network among top-level policymakers at the government, key the Ministry of Finance, the Financial Service Agency, the Cabinet Office, and the Bank of Japan, as well as lawmakers for discussions on policy issues.
Arrange meetings with client financial institutions, on-sight presentation (typically 5-10 attendants from the customer's side), and telephone conference with clients to share investment tips, insight, and analysis.

11/201004/2013

Tokyo correspondent

Market News International

Reporting and writing articles on Japanese government bond, foreign exchange, and stock markets, as well as on economic data, fiscal and monetary policies.
Engaged in a project to launch AlphFlash product, a low latency data feed system that delivers market-moving economic indicators and releases to clients.
Interviewing with fund managers, analysts, market participants, economists, and strategists.
Writing feature stories on market outlook, political development, and post-quake development.
Launch and manage chat room for financial market participants.

01/200910/2010

Reporter

Bloomberg

Reporting and writing articles on Japanese government bond, foreign exchange, and stock markets, as well as on economic data, fiscal and monetary policies.
Interviewing with fund managers, analysts, market participants, economists, and strategists.
Writing feature stories on financial markets and market-related regulations.

11/199112/2008

Senior correspondent(Bureau Chief 2005-2008)

Tomson Reuters Market

Reporting and writing articles on Japanese government bonds, foreign exchange markets, equity market, economic data, corporate news, earnings news, fiscal and monetary policies.
The main areas of coverage include the automotive industry, pharmaceutical industry, electronics industry, software industry, and entertainment industry.
Covering international events such as IMF and G7 meetings.
Job assignment for bureau reporters and copy-editing stories.
Interviewing with fund managers, analysts, market participants, economists, strategists, corporate executives.
Writing feature stories on market outlook, political development, industry trend.
Head of press clubs at MOF, Tokyo Stock Exchange, automotive industry, Cabinet Office, Keidanren.

01/199110/1991

Credit analyst

Dun and Bradstreet Japan

Researching, analyzing, and reporting creditworthiness of listed and unlisted firms, based on financial statements.
Interviewing with senior officials of the financial department.
Participated in a project to launch the Japanese version and service of so-called Dun Report (credit analysis report)

04/198912/1990

Account executive

Marsh and McLennan Japan

Providing consultation services to many types of businesses on a variety of insurance products, with a focus on pharmaceutical and automotive sectors.

Education

04/198503/1989

Bachelor of Arts: Commerce

The Waseda University

Core Competencies

Strategic Planning
Financial journalism
Multimedia reporting
News writing
Relationship Building

Communication
Proofreading/Editing
Research/Fact-checking
Competitive Intelligence
Team Leadership
Project management

Press release writing
PR document preparation
Event planning and arrangement
SNS posting
PR strategy planning
Sustainability report plannning

Technological Proficiencies

HTML5
CSS3
JavaScript
React.js
Python
Django

Skills

Efficient self-directed work, ability to remain focused, meet competing deadlines and possess acute attention to detail
Ability to synthesize multiple, abstract inputs and create plans and specific communications deliverables
Ability to write and/or edit readable, user-friendly copy and integrate graphics to enhance message
Ability to manage multiple projects “end to end” by managing all resources to ensure that deadlines and client deliverables are met
Ability to learn quickly
Excellent analytical skills and ability to manage multiple projects

Portfolio

https://www.clippings.me/users/yasuhiko_seki