Yevgeniy Kim

Achievements

• Scaled BNPL platform and grew the business. Grew the customer base by ~90% on average and achieved a 300 % peak increase by launching an API that enabled key accounts to integrate the platform. Delivered a $2 M monthly turnover through competitive BNPL features tailored to Malaysian consumers.
  
  
• Boosted monetization through cross‑sell. Developed a cross‑sell mechanism connecting BNPL users with loan products, resulting in a 240 % increase in customer monetization.
  
  
• Contributed to optimize risk and retention. Achieved an 85 % loan approval rate by deploying advanced scoring models and lifted customer retention to 18 % through continuous user‑centric improvements.
  
  

• Built and led a high‑performing team. Managed 23 product & engineering professionals, doubled the team’s time‑to‑market and improved product quality while maintaining 97 % team satisfaction across three consecutive quarters.

• Introduced AI‑driven prototyping. Implemented an AI‑powered prototyping process that reduced alignment time five‑fold and cut time‑to‑ready‑for‑development by three‑fold, improving stakeholder understanding and delivery cadence.

• Captured market share and ensured profitability. Gained 8 % market share as a BNPL provider in Malaysia and reached break‑even by December 2025.

Key responsibilities

• Market research
• Product vision and strategy
• Building product and engineering team
• People management
• Leading cross-functional activities
• Managing product discovery team
• Managing product delivery teams
• Building a sustainable team to deliver the cross-platform experience of BNPL
• Leading UX across BNPL product line
• Optimizing agile product development processes
• Contributing towards building a Neobank

Achievements

• Designed the product vision and strategy for a webinar‑based EdTech platform with BNPL payment options.

• Launched 7 webinars with up to 1 250 attendees and signed 9 paying clients before pausing the project due to funding constraints.

• Designed and developed platform to create, broadcast and engage with customers over webinar room with ability to pay with BNPL for course/expertise

• Built resilient product and engineering teams and established development and support processes.

• Build the anti-fragile product and engineering teams

Key responsibilities

• Product vision and strategy
• Process of product development and support

Achievements

• Delivered supplier‑management automation and a prepayment tool, resulting in a 1.8× increase in subscribed users (rather than 1.8 %).

• Raised client engagement by 18 % and improved key account success rate by 30 % through targeted feature enhancements.

• Managed 16 functional team members, implemented quarterly planning and improved collaboration between product, engineering and customer teams.

• Served enterprise clients including ByteDance, Lululemon, Yandex, 1C, Kaspersky and Sportmaster.

Key responsibilities

• Leading cross-functional activities
• Product discovery
• Product delivery
• Key account management

Achievements

• Led engineering and UI/UX teams using Agile to develop mobile applications, working with internal, external stakeholders and customers to incorporate feedback into the application
• Managed international cross-border BNPL marketplace in 5 countries with local adaptation
• Prioritized product roadmap with developers, aligning the product vision with the market needs and business strategy. 
• Raised customer base from 650K to 5.7M users
• Led in apps to become top 1 in shopping category at Google Play market in Central Asia country (rating from 3.4 to 4.6)
• Launched in-store offline BNPL product in 4 countries and increased 35% of global GMV and increased customer retention
• Managed customer apps (iOS and Android) with UX driven approach
• Managed with agile-driven approach research and development teams
• Collaborated with development, ux/ui, and business teams to deploy, support, and improve key products of the company
• Led cross-functional product management & product leadership
• Provided market and financial analysis to key department owners advocating strategic plans to exceed budget expectations

Selected Accomplishments

• Contributed to growing total revenues by x8 times within 2 years in global operating markets by developing and launching new products and effective product management
• Become the top 1 eCommerce app in Uzbekistan and the top 1 BNPL app in Jordan and Lebanon
• Launched credit products for Zood ecosystem which lead to high growth of GMV

Key responsibilities

• Leading cross-functional activities
• Product discovery
• Product delivery

• Developed and managed vision and strategy of hyperlocal dark stores (store delivery within 15 minutes to local area)
• Planned a roadmap for tech and business operations teams for hyperlocal dark stores
• Developed a strategy and roadmap for fulfillment center for Kazakhstan market
• Developed and lead full product cycle of online delivery of beverage segment
• Launched online delivery of beverages for Almaty and Nursultan, increased company GMV by 20%

• Developed an online lending strategy for market entry and further growth
• Lead and managed product development features (improvements/optimization and new features)
• Implemented corporate governance processes and monitored execution of KPIs of the project
• Automated eKYC process which led decision process from 2 days up to 15 seconds (75% of applications)
• Improved scoring model (moved from classic score cards to behavioral models) which improved approval rate and quality of applicants by 40%
• Designed product and managed development team
• Designed and implemented core business and supporting processes
• Developed and implemented CRM & BPM systems for the company
• Managed and controlled integrations
• Monitored competitors activity
• Budget planning
• Created technical specifications (scenarios, use cases, user stories, customer journey map)

• Became one of the best performing graduates with Cum Laude degree
• Senior Capstone class - problem-solving opportunities with real-life client Blue Cross Blue Shield Massachusetts 
• Strategic Management class - working with real-life client Recon Craft
• Member of International Business Club, Electronics and Robotics Community, Entrepreneurship Club