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6 years of experience in operations, analytics, product, and marketing – Passion for tech products and innovative business models – Growth mindset, curious, proactive, multitasking, and a strong bias towards action – Data-driven thinker, entrepreneurial, a fan of the 80/20 rule, and creative – Thriving in fast-moving diverse environments, team player – Good communicator, quick learner, always challenging the status quo, doing the extra mile when it matters – Sense of ownership and willingness to have an impact for purpose.

Hard Skills

Operations Management

Analytics & Data Science

Digital / Growth Marketing

Customer Discovery

Product Management

Public Speaking

Soft skills

Curiosity and learning appetite

Proactivity and independence

Analytical thinking

Empathy and flexibility

Languages & interests

LANGUAGES

French: native

English: ~C2 level, full prof. use

German: ~B1-2 level, limited prof. use

Spanish: basics, no prof. use

INTERESTS

Entrepreneurship / Venture Capital

Technology / AI / Data / Growth Hacking 

Psychology / Sustainability / Politics

Sports / Travel / Meditation / Photography

Tech tools

DATA

Excel, SQL, Tableau, PowerBI, DBeaver

JS, Google Script, Python (Pandas, NumPy, Matplotlib, Seaborn, etc.), ML, web crawling

Regularly taking courses on Udemy

MARKETING & ANALYTICS

Google Suite: Tag Manager, Search Console, Analytics, Ads, Cloud (BigQuery)

Amplitude, Inspectlet, SimilarWeb, Sprinklr

WordPress, Woocommerce, Yoast, Privy

BUSINESS

MS Office, Google One, ERPs, CRMs

OTHERS

Adobe Lightroom, iMovie

Personality

ENFP-A

The Campaigner personality is a true free spirit. They are often the life of the party, but unlike types in the Explorer Role group, Campaigners are less interested in the sheer excitement and pleasure of the moment than they are in enjoying the social and emotional connections they make with others. Charming, independent, energetic and compassionate, the 7% of the population that they comprise can certainly be felt in any crowd.

Work experience

08/2019present

Lead, Global Audience Insights (Consumer Acquisition)

Philip Morris Products, in Lausanne Area, CH | part-time since 04/2021

Helping PMI grow its IQOS ecosystem of reduced-risk products through consumer analytics

  • Analysis of consumer behaviors using research panels, web analytics, and CRM data
  • Analysis of audiences for website personalization and conversion optimization (CRO)
  • Design and deployment of consumer segmentation to inform product strategy, improve content design, and enhance paid campaigns with better targeting resulting in lower CAC
  • Management of vendors delivering predictive models, liaison with markets for deployment
  • Evangelization of data-driven thinking, consumer centricity, and agile ways of working
03/2021PRESENT

Entrepreneur, Product & Marketing (part-time)

easyRecharge, in Lausanne Area, CH | self-employed part-time

Facilitating electromobility by providing a quote request service for home charging stations

  • Creating the business from scratch and managing daily marketing activities and operations
  • Understanding customer problems and translating them into product/service features
  • Discovering electrical contractors ecosystem and establishing partnerships
  • Ideating, designing, and developing the platform (website) in an agile way for fast pivots
04/2021present

Growth Marketer (freelance)

YALK, in Yverdon-les-Bains Area, CH | self-employed part-time

Web development and marketing company consulting local SMEs

  • Acting as a growth marketing expert, delivering on web projects (products and services)
  • Services: marketing strategy, SEO optimization, SEA/SEM operations, data analysis
01/202002/2021

Entrepreneur, Marketing & E-commerce (part-time)

Safecards, in Lausanne Area, CH | self-employed part-time

Dropshipping business mostly serving as a sandbox for testing growth hacking techniques

  • Design and implementation on an e-comm website, including analytics and tracking
  • Management of Google Ads, SEO optimization using Yoast
07/201806/2019

Entrepreneur, Marketing & Sales

business-monitor.ch, in Morges Area, CH | full-time

Growing marketing and sales for a B2B lead generation and prospecting platform for SMEs

  • Defining acquisition channels and funnels, implementing marketing and analytics tools
  • Creating marketing assets, conducting sales effort (60kCHF ARR, 100kCHF AR)
  • Supporting the strategy definition, product definition, and requirements
09/201708/2018

Manager, Driver Operations & Analytics

Uber, in Geneva and Lausanne Areas, CH | full-time

Managing supply-side operations for Uber’s ride business in Lausanne and Geneva

  • Product experience: new version release and testing, briefing content creation
  • Marketplace, quality, fraud: designing processes, implementing enforcement measures
  • Drive training operations: leads generation, funnel management, NPS optimization

All the above leveraging Uber's tons of data through SQL queries, G Sheets, and automation.

02/201707/2017

Master Thesis, Product Management & Analytics

Kudelski Group, in Lausanne Area, CH | full-time
  • Master thesis related to product management of data analytics solutions (confidential)
  • Data analysis, go-to-market strategy definition, product requirements collection
  • Elaboration of customer pitch and various marketing assets, technology watch
06/201601/2017

Intern, Product Management & Business Analysis

Kudelski Group, in Lausanne Area, CH | part-time
  • Definition of product vision and strategy, creation of communication assets
  • Collection of user requirements through interviews and surveys 
  • Co-management of the CUTS mobile app operations at Montreux Jazz Festival 2016
06/201402/2015

Project Coordinator, IT for Manufacturing

Merck, in Vevey Area, CH | full-time
  • Management of IT systems for biotech manufacturing, development of BI dashboards
  • Managing the development project of a web-based tool by providing requirements

Education

01/202009/2020

MOOC in Applied Data Science: Machine Learning

EPFL Extension School

Applied data science curriculum with 500 hours of theory, exercises, and capstone project

  • Descriptive and predictive data analysis/science using Python and Jupyter Lab
  • Machine learning using NumPy, Pandas, Scipy, Scikit-learn, TensorFlow, and Keras
  • Capstone project: predicting real estate prices using land register and geolocation data
20182018

Executive Program in Strategy & Leadership

HBX, Harvard Business School Online

Two courses completed out of four (no certificate):

  • Develop the Leadership Skills to Advance Your Career, Team, and Organization
  • Harness the Power of Disruptive Innovation to Craft Winning Strategies

certifications

Volunteering

20132014

Manager, Marketing & Sponsoring (part-time)

Baleinev Festival, Yverdon-les-Bains, CH
  • Sponsoring: relationships with partners, fundraising, contracts
  • Marketing: communication strategy, events, assets, post-festival survey