don Wiseman

500+ strategic partnerships. A 180+ member ambassador program. 834K+ organic TikTok plays. I connect audience psychology, creative strategy, and the full marketing ecosystem to turn disconnected efforts into cohesive campaigns built for measurable growth.

With 10+ years across e-commerce, advertising, copywriting, social media, content, partnerships, community, and experiential marketing, I identify what's holding performance back, develop the strategy, and execute solutions across digital and in-person touchpoints. My cross-functional experience connects brand positioning, messaging, creative, channels, customer experience, and conversion into scalable systems that serve broader business objectives.

Combining a BFA in Photography with certifications in social media, Meta advertising, TikTok marketing, and AI Fluency, I bring visual storytelling, creative production, and performance-minded thinking to the bigger picture: making every marketing touchpoint work harder together.

Creative Strategy & Campaign Strategy | Brand Strategy & Positioning | Integrated Marketing | Go-to-Market Strategy | Strategic Partnerships & Account Management | Business Development | Partner Acquisition & Retention | Influencer & Creator Marketing | Brand Ambassador Programs | Paid Advertising & Media | Meta Advertising | Traditional Advertising: Billboard & Radio | Social Media Strategy | Content Strategy | E-commerce Marketing | CRM & Lifecycle Marketing | Email Flow Frameworks | Community Building & Engagement | Experiential Marketing & Events | Public Relations | Copywriting & Messaging | Project Management | Cross-Functional Leadership | Analytics & Reporting | Vendor & Budget Management

• Bridges the gap between Marketing + Sales by helping brands scale their own unique story into relevant and impactful creative frameworks across all touchpoints in the customer journey. 
• Founded and led an independent consultancy helping brands and organizations turn growth opportunities into actionable campaigns, partnerships, and experiences, contributing to 500+ partner relationships across brands, vendors, nonprofits, and community organizations. Managed partnerships from prospecting and outreach through negotiation, activation, and long-term relationship management while advising on brand positioning, audience engagement, creative direction, and growth strategy.
• Developed go-to-market concepts, pitch decks, sponsorship programs, activation plans, and integrated campaign frameworks, including high-touch experiential campaigns such as The Sacred Grove, a sold-out fundraising charity networking industry dinner featuring 60+ vendors, multiple collaborations (social, merch, products), surprise community awards, and 32K+ targeted impressions in under 30 days.
• Created original programming and thought-leadership initiatives, including industry interview series, panels, workshops, webinars, and community recognition programs. Connected events, launches, collaborations, and in-person brand experiences to multichannel content strategies, capturing photography, video, behind-the-scenes assets, and social content to extend campaign reach and engagement.
• Built a segmented CRM and retention framework across three retail/e-commerce locations, three sub-brands, three product inventories, and distinct customer ecosystems. Restructured SMS strategy around 30/60/90-day customer segments, replacing high-frequency promotional messaging with a repeatable weekly framework featuring relevant products, sales, vendor activations, and clear CTAs, increasing sales while reducing unsubscribe frequency.

• Managed regional marketing across Massachusetts and Martha’s Vineyard retail locations, overseeing social media, digital marketing, e-commerce, email, SMS, newsletters, local advertising, in-store promotions, visual merchandising, and retail campaigns supporting brand awareness, customer acquisition, and sales.
• Built and executed integrated multichannel campaigns spanning social media, email, SMS, newsletters, e-commerce, product launches, local partnerships, and retail activations, increasing monthly content views to 2,500+ and growing social audiences by 350+ followers per month. Developed copy and creative across the customer journey, adapting messaging for digital ads, print, in-store signage, promotions, and customer communications.
• Managed CRM, lifecycle, and retention marketing through Springbig, Dutchie, and LeafLogix, developing segmented campaigns, promotional messaging, and customer communications to support engagement and repeat purchases. Led e-commerce merchandising and promotional strategy, coordinating product launches, digital assets, and cross-channel initiatives to improve product visibility and conversion.
• Coordinated digital, radio, print, social, and in-store advertising, overseeing creative development, copywriting, media placement, scheduling, vendor coordination, execution, and regulatory compliance across regional campaigns.
• Planned and produced 60+ events, including grand openings, trade shows, vendor activations, sponsorships, and educational programs, connecting digital promotion, social content, email, partnerships, and local advertising to drive attendance, foot traffic, and regional visibility. Managed the operating systems behind regional marketing, including vendor relationships, budgets, campaign calendars, cross-functional execution, and performance feedback across sales, retail operations, leadership, and external partners.