don Wiseman

Creative Strategist & Marketing Consultant with 10+ years across e-commerce, advertising, copywriting, social media, content, partnerships, community, and experiential marketing. Operates as a full-ecosystem creative strategist, connecting business objectives, audience psychology, positioning, messaging, creative, channels, customer experience, partnerships, and conversion across both online and in-person touchpoints.

Known for zooming out to identify the bottleneck, then zooming in to build and execute the solution without needing a playbook. Develops repeatable creative and marketing frameworks that turn disconnected activities into systems teams can actually use.

Built and managed a 180+ member Brand Ambassador program across three states, developed 500+ strategic partnerships across influencers, vendors, events, brands, and community organizations, and generated 834K+ organic TikTok plays through audience psychology and creative strategy. Produced and supported events ranging from intimate community activations to large-scale experiential campaigns, while developing inclusive DEI-focused social initiatives and multi-channel campaigns.

Brings a BFA in Photography alongside certifications in Social Media, Meta advertising, TikTok marketing, and AI Fluency, combining visual storytelling, copywriting, creative production, audience strategy, and performance-minded marketing.

Creative Strategy & Campaign Strategy | Brand Strategy & Positioning | Integrated Marketing | Go-to-Market Strategy | Strategic Partnerships & Account Management | Business Development | Partner Acquisition & Retention | Influencer & Creator Marketing | Brand Ambassador Programs | Paid Advertising & Media | Meta Advertising | Traditional Advertising: Billboard & Radio | Social Media Strategy | Content Strategy | E-commerce Marketing | CRM & Lifecycle Marketing | Community Building & Engagement | Experiential Marketing & Events | Public Relations | Copywriting & Messaging | Project Management | Cross-Functional Leadership | Analytics & Reporting | Vendor & Budget Management

• Founded and led an independent consultancy helping brands and organizations turn growth opportunities into actionable campaigns, partnerships, and experiences.
• Developed and managed partnership opportunities from prospecting and outreach through negotiation, activation, and long-term relationship management, contributing to 500+ partner relationships across brands, vendors, nonprofits, and community organizations.
• Created go-to-market concepts, pitch decks, sponsorship programs, activation plans, and campaign frameworks tailored to specific audiences, brands, and business objectives.
• Developed and executed high-touch experiential campaigns, including The Sacred Grove, a sold-out fundraising dinner featuring 60+ vendors, multiple collaborations, and 32K+ impressions in under 30 days.
• Created original programming and thought-leadership initiatives, including industry interview series, panels, workshops, webinars, and community recognition programs.
• Identified opportunities to transform events, launches, collaborations, and real-world brand moments into multi-channel content, capturing photography, video, behind-the-scenes assets, and social content to extend campaign reach and engagement.
• Advised organizations on brand positioning, audience engagement, partnership strategy, and creative direction, connecting community relationships and creative opportunities to broader marketing and growth objectives.
• Built a segmented CRM and retention framework across 3 retail/e-commerce locations, 3 sub-brands, 3 product inventories, and distinct customer ecosystems, restructuring SMS strategy around 30/60/90-day customer segments and replacing high-frequency promotional messaging with a repeatable weekly framework combining relevant products, sales, vendor activations, and clear CTAs leading to an increase in sales + less frequent unsubscribes.

• Managed regional marketing across multiple Massachusetts and Martha’s Vineyard retail locations, overseeing social media, digital marketing, e-commerce, email, SMS, newsletters, local advertising, in-store promotions, visual merchandising, and retail campaigns supporting brand awareness, customer acquisition, and sales.
• Built integrated multi-channel campaigns across social, email, SMS, newsletters, e-commerce, product launches, local partnerships, and retail activations, increasing monthly content views to 2,500+ and growing social audiences by 350+ followers per month.
• Managed CRM, lifecycle, and retention marketing through Springbig, Dutchie, and LeafLogix, developing segmented campaigns, promotional messaging, customer communications, and retention initiatives designed to increase engagement and repeat purchases.
• Coordinated digital, radio, print, social, and in-store advertising, overseeing creative development, copy and messaging, media placement, scheduling, vendor coordination, execution, and regulatory compliance.
• Led e-commerce merchandising and promotional strategy, coordinating product launches, digital assets, promotional campaigns, customer communications, and cross-channel initiatives designed to increase product visibility and conversion.
• Developed copy and creative across the customer journey, adapting messaging for social media, email, SMS, newsletters, print, digital advertising, in-store signage, product promotions, and other customer touchpoints.
• Planned and produced 60+ events, grand openings, trade shows, vendor activations, sponsorships, and educational programs, connecting digital promotion, social content, email, partnerships, and local advertising to drive attendance, foot traffic, and regional visibility.
• Built and managed the operating system behind regional marketing, overseeing vendor relationships, budgets, campaign calendars, cross-functional execution, and performance feedback across sales, retail operations, leadership, and external partners.

• Coordinated marketing, audience outreach, event promotion, and exhibition logistics, using email, social media, print, photography, and community engagement to increase participation by 33%+ and strengthen event visibility.
• Developed and distributed press releases and promotional communications, collaborating with local media, faculty, students, artists, and community partners to increase attendance, institutional visibility, and audience engagement.
• Created, marketed, and sold an independent photography magazine to fund a 35-day photography and history study abroad program in Greece, managing content production, promotion, audience outreach, and sales.
• Exhibited photography in 14+ regional and academic exhibitions, including Panopticon Gallery and Verge Gallery; earned 2nd Place at the 2016 Verge Gallery Fall Exhibition and developed hands-on expertise in visual storytelling, cultural programming, photography, workshops, and creative community engagement.