don Wiseman

Creative Strategist & Growth Marketing Leader with 10+ years of hands-on experience developing brand, content, digital, partnership, e-commerce, advertising, community, and experiential strategies that drive measurable growth. Proven ability to look beyond individual campaigns and understand the entire marketing ecosystem, connecting audience psychology, brand positioning, messaging, creative direction, customer experience, channel strategy, partnerships, and conversion to build brands that people recognize, trust, and remember.

Experienced in translating business objectives and audience insights into creative strategies across social media, paid advertising, e-commerce, email, CRM, content, events, partnerships, and retail. Built and managed 500+ strategic partnerships, created and led a 170+ member Brand Ambassador program across three states, and generated 834,000+ organic TikTok views, while developing campaigns and content systems that significantly increased reach, engagement, and brand visibility.

Known for combining creative intuition with marketing mechanics: understanding what makes someone stop scrolling, why an ad earns attention, how messaging influences action, how trends can be adapted without losing brand identity, and how individual campaigns can build into a larger, cohesive brand experience. Brings a BFA in Photography and a multidisciplinary background spanning creative production, storytelling, advertising, e-commerce, partnerships, events, CRM, analytics, and community growth.

A strategic thinker who can zoom out to identify the opportunity, then zoom in to execute it. Builds intentional creative systems rather than one-off content, creating repeatable strategies that strengthen brand recognition, deepen audience relationships, and turn attention into meaningful business results.

Strategic Partnerships & Account Management | Business Development | Partner Acquisition & Retention | Revenue Growth | Integrated Marketing | Go-to-Market Strategy | Community Building | Influencer & Creator Marketing | Social Media Strategy | Content Marketing | Experiential Marketing | CRM & Lifecycle Marketing | Public Relations | Project Management | Cross-Functional Leadership | Analytics & Reporting | Vendor & Budget Management

• Founded and led an independent consultancy helping brands and organizations turn growth opportunities into actionable campaigns, partnerships, and experiences.
• Built partnership opportunities from initial outreach through negotiation, activation, and long-term collaboration, contributing to 500+ partner relationships across brands, vendors, nonprofits, and community organizations.
• Created go-to-market concepts, pitch decks, sponsorship programs, activation plans, and campaign frameworks tailored to specific audiences and business objectives.
• Produced high-touch experiential campaigns, including The Sacred Grove, a sold-out fundraising dinner featuring 50+ vendors, multiple collaborations, and 32K+ impressions in under 30 days.
• Developed original programming and thought-leadership initiatives, including industry interview series, panels, workshops, webinars, and community recognition programs.
• Identified opportunities to turn real-world moments into high-value content, capturing photography, video, BTS, and social assets during events, launches, collaborations, and activations.
• Advised organizations on brand positioning, audience engagement, partnership strategy, and creative direction, helping turn community relationships into sustainable growth opportunities.

• Managed regional marketing across multiple Massachusetts and Martha’s Vineyard retail locations, overseeing digital marketing, e-commerce promotions, social media, email, newsletters, local advertising, and retail campaigns to drive brand awareness, customer acquisition, and sales.
• Developed and executed multi-channel digital marketing campaigns across social media, email, newsletters, e-commerce promotions, product launches, local partnerships, and retail activations, increasing monthly content views to 2,500+ and growing social audiences by 350+ followers per month.
• Managed email and lifecycle marketing programs through CRM and loyalty platforms including Springbig, Dutchie, and LeafLogix, developing segmented campaigns, promotional messaging, customer communications, and retention strategies designed to increase repeat purchases and engagement.
• Coordinated digital, radio, print, social, and in-store advertising campaigns, managing creative development, messaging, placement, scheduling, vendor coordination, and campaign execution while maintaining brand consistency and regulatory compliance.
• Supported e-commerce marketing and product merchandising, coordinating product launches, promotional campaigns, digital assets, customer communications, and cross-channel marketing initiatives designed to increase product visibility and conversion.
• Created and managed marketing content across social media, email, newsletters, print, digital advertising, in-store signage, and promotional channels, adapting messaging and creative for different audiences, locations, and customer touchpoints.
• Planned and executed 60+ events, grand openings, trade shows, vendor activations, sponsorships, and educational programs, using digital promotion, email marketing, social content, partnerships, and local advertising to increase attendance, foot traffic, and regional brand visibility.
• Managed vendor relationships, marketing budgets, campaign calendars, and cross-functional execution across sales, retail operations, leadership, vendors, and external partners, using campaign performance and customer data to optimize marketing initiatives and support sustained regional growth.

• Coordinated marketing, audience outreach, event promotion, and exhibition logistics, using email, social media, print, photography, and community engagement to increase participation by 33%+ and strengthen event visibility.
• Developed and distributed press releases and promotional communications, collaborating with local media, faculty, students, artists, and community partners to increase attendance, institutional visibility, and audience engagement.
• Created, marketed, and sold an independent photography magazine to fund a 35-day photography and history study abroad program in Greece, managing content production, promotion, audience outreach, and sales.
• Exhibited photography in 14+ regional and academic exhibitions, including Panopticon Gallery and Verge Gallery; earned 2nd Place at the 2016 Verge Gallery Fall Exhibition and developed hands-on expertise in visual storytelling, cultural programming, photography, workshops, and creative community engagement.