don Wiseman

Marketing, Communications & Partnerships Leader with 10+ years of experience developing and executing integrated marketing, brand, social media, public relations, partnership, and community engagement strategies across retail, nonprofit, regulated, and consumer-facing industries. Proven success driving audience growth, customer engagement, brand awareness, customer retention, and revenue through cross-channel marketing campaigns, strategic partnerships, experiential events, content marketing, CRM, and digital communications.

Experienced managing the full marketing lifecycle, including campaign strategy, content creation, social media management, community building, partnership development, public relations, event marketing, customer engagement, brand storytelling, and cross-functional collaboration. Generated more than 833,000 organic TikTok views, built a 170-member ambassador program across three states, developed 500+ strategic partnerships, and produced high-impact campaigns that increased engagement, expanded brand visibility, and strengthened customer loyalty.

Known for translating strategy into execution by building scalable marketing systems, improving workflows, leading cross-functional initiatives, and developing authentic relationships with customers, partners, creators, vendors, and executive stakeholders. Combines creative storytelling with data-driven decision making to deliver measurable business growth while strengthening brand reputation and long-term community engagement.

Marketing Strategy & Campaign Management: Develop and execute integrated, multi-channel marketing campaigns across digital, experiential, retail, and community channels to drive brand awareness, customer engagement, retention, and revenue.

Social Media & Audience Growth: Generated 833K+ organic TikTok views and significantly increased engagement and reach across TikTok, Facebook, LinkedIn, Instagram, and emerging platforms through platform-native content and trend-driven storytelling.

Strategic Partnerships & Business Development: Built and managed 500+ partnerships across product collaborations, sponsorships, retail, creators, education, and experiential marketing, driving brand visibility, revenue, and long-term growth.

Community Building & Brand Advocacy: Built and led a 170-member Brand Ambassador program across three states, developing scalable engagement, education, and advocacy initiatives.

Content Marketing & Brand Storytelling: Create compelling content across social media, blogs, video, webinars, workshops, presentations, and live events that strengthen brand voice and audience trust.

Event & Experiential Marketing: Planned and executed trade shows, fundraising events, retail activations, grand openings, networking events, and experiential campaigns that increased attendance, engagement, and customer loyalty.

CRM, Customer Retention & Lifecycle Marketing: Managed CRM systems, customer segmentation, lifecycle campaigns, outreach, and retention strategies to improve engagement, repeat business, and long-term customer relationships.

Public Relations & Communications: Develop messaging, press materials, executive communications, educational programming, and community engagement strategies that enhance brand reputation and stakeholder relationships.

Project Management & Cross-Functional Leadership: Lead initiatives across marketing, sales, operations, retail, creative, vendors, and executive teams while improving workflows, communication, and project execution.

Analytics, Reporting & Optimization: Analyze campaign performance, customer insights, and marketing metrics to optimize strategy, improve ROI, and inform executive decision-making.

Training, Education & Public Speaking: Develop and deliver workshops, webinars, panel discussions, presentations, and internal training programs focused on marketing, compliance, products, and community engagement.

Budget & Vendor Management: Manage marketing budgets, negotiate vendor partnerships, oversee contracts, and optimize resources to maximize campaign effectiveness and operational efficiency.

• Founded and led an independent marketing, partnerships, and community engagement consultancy, developing integrated marketing strategies, sponsorship programs, experiential events, and business development initiatives for nonprofit, retail, and consumer brands.
• Built and managed partnership pipelines from prospecting through renewal, developing sponsorship packages, pitch decks, partnership proposals, and CRM tracking systems that secured 500+ strategic partnerships, funding, in-kind support, and long-term collaborations.
• Planned and executed integrated marketing campaigns across social media, email marketing, partnerships, community outreach, public relations, and experiential activations, increasing brand awareness, audience engagement, and event participation.
• Produced high-impact networking, educational, and fundraising events, including a flagship charity dinner with 50+ sponsors/vendors that generated funding for community initiatives while strengthening stakeholder relationships.
• Leveraged content marketing, photography, video production, and social media to generate 230K+ collaborative impressions, drive business development conversations, and expand brand visibility across digital and in-person channels.
• Designed and delivered webinars, workshops, conference presentations, panel discussions, and educational programming focused on marketing strategy, community engagement, partnership development, and audience growth.
• Developed inclusive community programs and storytelling initiatives that strengthened participation, increased trust, and amplified women-, LGBTQIA+-, and community-led organizations.
• Recognized by community organizations, nonprofit leaders, and industry partners for innovative partnership strategies, experiential marketing, and measurable community impact.

• Built and led a 170+ member Brand Ambassador and creator program across three states, transforming it into a scalable community, content, and event marketing engine that generated 230K+ impressions and supported sold-out activations.
• Developed and launched 14+ product collaborations with wholesale partners, managing partnership development, co-marketing campaigns, branding, content creation, product launches, and cross-promotional initiatives.
• Executed integrated marketing campaigns across social media, email marketing, CRM, retail, experiential events, and community engagement, contributing to 858% audience growth and a 316% increase in engagement year over year.
• Increased monthly brand visibility from approximately 1K to 130K+ impressions within six months, reaching a peak of 172K impressions through content strategy, partnership marketing, and community-driven campaigns.
• Managed $200K+ marketing, content, sponsorship, and event budgets, negotiating vendor partnerships and optimizing resources to maximize ROI, audience reach, and campaign performance.
• Produced compliant marketing assets including photography, video, paid social content, educational materials, menus, promotional campaigns, and internal communications for retail and wholesale audiences.
• Built campaign management systems, SOPs, and project workflows using Asana, CRM platforms, and project management tools, improving campaign execution speed by 40% while increasing cross-functional visibility.
• Analyzed campaign performance using Google Analytics, Meta Business Suite, Alpine IQ, Dutchie, Springbig, and CRM reporting, translating customer insights into strategic recommendations that improved engagement and marketing effectiveness.
• Partnered cross-functionally with marketing, retail operations, sales, wholesale, vendors, and executive leadership to align campaigns, product launches, and customer experience initiatives.
• Developed and facilitated trainings, workshops, webinars, and educational programs that strengthened product knowledge, compliance, customer engagement, and brand advocacy.

• Led regional marketing strategy for multiple retail locations across Massachusetts and Martha's Vineyard, driving brand awareness, customer acquisition, community engagement, and market growth within a highly regulated industry.
• Planned and executed integrated marketing campaigns across social media, email marketing, CRM, retail promotions, product launches, and local partnerships, increasing monthly content views to 2,500+ and growing social audiences by 350+ followers per month.
• Directed a regional retail brand refresh by implementing visual merchandising standards, in-store marketing systems, experiential displays, and customer experience initiatives that improved brand consistency and customer engagement.
• Managed CRM, loyalty, and customer lifecycle marketing programs using Springbig, Dutchie, and LeafLogix, developing customer segmentation, retention campaigns, and promotional strategies that increased repeat purchases and loyalty participation.
• Produced and executed 60+ retail events, grand openings, vendor pop-ups, educational programs, sponsorships, trade shows, and community activations, increasing foot traffic, strengthening local partnerships, and expanding brand visibility.
• Managed six-figure marketing budgets while negotiating vendor agreements, sponsorships, and promotional partnerships to maximize ROI and align marketing investments with business objectives.
• Created marketing assets across digital, print, email, social media, in-store signage, and promotional materials while maintaining consistent brand standards and regulatory compliance.
• Served as the primary marketing liaison between retail operations, leadership, vendors, brand partners, and external stakeholders, aligning cross-functional initiatives with sales goals, operational priorities, and regional marketing strategies.
• Monitored campaign performance using CRM reporting, customer insights, and marketing analytics to optimize campaign effectiveness, improve customer retention, and inform future marketing decisions.
• Supported new store openings, seasonal campaigns, promotional launches, and strategic marketing initiatives by coordinating cross-functional execution and ensuring consistent customer experiences across all locations.

• Selected Exhibitions & Honors

  • Exhibited work in 14+ regional and academic exhibitions, including Panopticon Gallery (Boston), Verge Gallery, and Annual BFA Exhibitions (2011–2018).
  • Awarded 2nd Place, Verge Gallery Fall Exhibition (2016).
  • Featured artist at Panopticon Gallery, showcasing medium-format (120 film) photography.
  • Published, marketed, and sold an independent photography magazine to fund a 35-day photography and history study abroad program in Greece.

  Gallery Leadership & Community Outreach

  • Coordinated marketing, outreach, installation, and event logistics for gallery exhibitions, increasing participation by 33%+ through email marketing, social media, print materials, and community engagement.
  • Wrote press releases and collaborated with local media, faculty, students, and community partners to increase attendance and strengthen institutional visibility.
  • Assisted with exhibition planning, artwork installation, matting, framing, photography documentation, and gallery operations.

  Photography Education & Technical Leadership

  • Served as Studio Equipment and Gallery Teaching Assistant, providing training on studio equipment, printing workflows, and digital and film photography techniques.
  • Taught photography courses for middle school students, delivering instruction in digital photography, film photography, composition, lighting, and visual storytelling.
  • Mentored students on creative development, technical execution, and photographic best practices.