Zemira Z. Jones

Business/Marketing

Peak Performance through Management and Marketing Innovation

• Founded Exponential Marketing, a digital marketing firm that helps business owners excel in the digital space and avoid disruption by marketing their business reputation to double, triple, and 10X results. Services include Reputation Marketing, Paid Ads, Social Media Marketing, Funnels, and Automation.

• Helps CEOs, executives, and managers solve their biggest pains, dysfunctions, and key challenges in turning their team into a well-oiled machine that contributes dramatically to the bottom line.

• Management consultant for Earvin "Magic" Johnson’s 21-station radio group, YMF Media. Also served on the five-member board of directors of the company.

• Consulting corporations and government agencies like The Federal Communications Commission and BP-USA, broadcast group owners, station operators, content providers, investment banking firms, and hedge funds on Wall Street invested in broadcast.

• The nation’s 7th largest radio company with corporate oversight responsibilities for all 71 owned radio stations.
• Managed day-to-day operations of $400 million radio group, including P&L, sales, programming, production, engineering, legal, forecasting, budgeting, inventory management, talent, systems operations, and audience research.
• Created Syndication One , the radio syndication network for Radio One.
• Introduced a new management intelligence system to the company that significantly improved management controls and performance at all levels of management.
• Increased top line revenue by improving inventory management performance by developing a new yield management system. The new strategy helped stations increased revenue by 3 to 5% per station and increased conversion ratios.
• Management and upgraded the XM Channel 169 for Radio One
• Developed Radio One’s mobile media , digital news, and on line music commerce strategies and platforms.

• Senior management responsibilities over all Disney/ABC owed stations in the Chicago market cluster.
• Drove WLS-AM into profitability in  his first year of management after station suffered 10 years of unprofitable performance under prior management. Increased first year revenue by over 77% and 264% in revenue in three years.
• Increased ratings for WLS from 17th rank to top 4 in one of the most competitive radio marketing in the country. WLS was transformed into one of the most respected NewsTalk stations in America.
• Launched a new classic rock format that took Chicago’s lowest ranked  FM radio station to top 6 in Men25-54 in 3 months
• Created and launched the first ESPN Radio format for ESPN which became the flagship station for ESPN’s 300+ station national network
• Managed the most profitable Radio Disney station targeting kid’s  6-11 in American for Disney/ABC. WRDZ-AM went on to maintain top billing and profitability status every year.

• Once hired achieved immediate turnaround success after station suffered worse programming and ratings losses in its history due to the loss of the Washington redskins play-by-play.
• Out performed first year budget by over 112% making it the most profitable year in the station’s history to date.
• Hired and trained a new sales department that outperformed revenue goals annually with zero staff turnover
• Last year as GSM achieved 118% of budget. Increased national sales from third AM station to first in the market.

• Moved an unsuccessful urban format to an innovative contemporary jazz format which sparked immediate revenue growth up 88% year-over-year.

• Management responsibilities in all areas of operation including programming, sales, engineering, and administration.
• Converted a failed Top 40 FM format into a cutting edge Modern Rock station. The first alternative rock station in the Midwest.