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Summary

Kim Lewis is an experienced Marketing Manager with a strong background in data analysis, marketing planning, and strategy. With a proven track record in digital marketing, Kim has successfully executed comprehensive campaigns across various channels, resulting in increased brand visibility and customer engagement. Kim's expertise in measuring and analyzing campaign performance has led to data-driven decision-making and optimization of marketing effectiveness. Collaborating with internal teams and external partners, Kim has optimized user experience and implemented strategies to enhance customer satisfaction and loyalty.

Work Experience

Digital Marketing Manager

Aug 2016Present
WorkStory
  • Plan and execute comprehensive digital marketing campaigns, including web, SEO/SEM, marketing database, email, social media, and display advertising, resulting in increased brand visibility and customer engagement.
  • Measure and report on the performance of all digital marketing campaigns, analyzing key metrics such as ROI and KPIs, and make data-driven decisions to optimize campaign effectiveness.
  • Identify trends and insights from campaign data, and use these insights to optimize marketing spend and improve overall campaign performance.
  • Plan, execute, and measure experiments and conversion tests to continuously improve conversion rates and drive higher customer acquisition and retention.
  • Collaborate with internal teams to create impactful landing pages and optimize user experience, ensuring a seamless and engaging customer journey.
  • Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints, identifying areas for improvement and implementing strategies to enhance customer satisfaction and loyalty.
  • Implement and optimize conversion points and user funnels, maximizing conversion rates and driving revenue growth.

Online Marketing Manager

May 2013Jul 2016
Magneto IT Solutions
  • Orchestrated comprehensive online marketing campaigns, including e-mail and banner advertising, across multiple segments for both print and online editions, resulting in increased brand visibility and customer engagement.
  • Collaborated closely with creative agencies and consultants to implement edits to design and copywriting, ensuring consistent messaging and impactful visuals.
  • Analyzed and reported on the results of marketing initiatives, providing valuable insights and recommendations for future campaigns, resulting in a 10% increase in conversion rates.
  • Acted as a liaison for the immediate supervisor, attending meetings and representing her in discussions and decision-making processes.
  • Maintained clear and concise documentation of marketing strategies and initiatives, facilitating seamless knowledge transfer and ensuring consistency in approach.
  • Avoided industry-specific jargon, communicating marketing strategies and results in a manner easily understood by stakeholders from various backgrounds.

Education

Bachelor of Business Administration

Jun 2010
State University