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Kris Smith

Strategic Marketing Consultant

    Summary

    Chris Smith is a Strategic Marketing Consultant with a strong background in developing and executing comprehensive marketing strategies for small businesses. With expertise in statistical analysis, search engine marketing, and social media, Chris has successfully driven long-term sustainability and growth for clients. Notable achievements include a 20% increase in new customer acquisition through a customer referral campaign and the establishment of a robust marketing infrastructure for rapid company growth.

    Work experience

    Strategic Marketing Consultant

    2015-07Present
    PowerTrain Inc
    • Developed and executed comprehensive marketing strategies for small businesses, collaborating closely with their teams to drive long-term sustainability and growth.
    • Successfully refreshed the communication channel mix and launched a customer referral campaign, resulting in a 20% increase in new customer acquisition.
    • Led the development of the brand and established a robust marketing infrastructure, facilitating rapid growth and enabling the company to expand ahead of schedule.
    • Conducted market research and analysis to identify target audiences and develop targeted marketing campaigns, resulting in increased brand visibility and customer engagement.
    • Collaborated with cross-functional teams to ensure the seamless execution of marketing initiatives, effectively leveraging resources and maximizing impact.
    • Maintained clear and concise communication with clients, explaining marketing strategies and tactics in a manner easily understood by non-marketing professionals.
    • Proofread all marketing materials and communications to ensure accuracy, professionalism, and error-free presentation.
    • Consistently achieved milestones and objectives, delivering measurable results and driving business success.

    Marketing Strategy Consultant

    2010-052015-06
    Infocorp
    • Provided comprehensive marketing, sales, and business strategy consulting services to growing and evolving firms, delivering impactful solutions in a challenging economic climate.
    • Authored and presented an authorized business plan, resulting in a successful $5 million capital raise for a client.
    • Coordinated and managed all activities related to the implementation of the business plan, collaborating effectively with vendors and consultants.
    • Crafted an engaging and persuasive executive summary, generating significant interest and securing multiple investor meetings for a client.
    • Developed a targeted sales strategy for a green start-up firm, leveraging market data and research to drive growth and profitability.
    • Implemented a comprehensive go-to-market branding and marketing strategy for a SaaS firm, resulting in increased brand visibility and customer acquisition.
    • Assisted the National Marketing Conference with strategic planning, surpassing attendance goals and ensuring a successful event.
    • Provided guidance and expertise to a local non-profit organization, developing an effective marketing and social media strategy that increased awareness and donations.

    Education

    Bachelor of Business Administration

    20012004
    State University