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Results-driven Head of Leasing with over 10+ years of expertise in leasing, sales, and property management. Successfully launched and managed a 605-unit residential compound, achieving full occupancy and maximizing revenue. Proven leader in optimizing operations, enhancing tenant satisfaction, and driving team success. Skilled in leveraging technology (ERP, CRM and Skwid) to achieve operational excellence. Committed to innovative real estate solutions. Seeking to further contribute expertise in leasing and operations for continued success in the property management industry.

Work experience

DECEMBER, 2017present

Head of Leasing and Compound Manager

Solidere International (Wadi Qortuba Compound)
  • Spearheaded the establishment and management of the leasing department for a 605-unit residential compound, achieving full occupancy and exceeding yearly leasing targets.
  • Oversee all aspects of property management, including tenant relations, community engagement, and services, ensuring a high standard of resident satisfaction.
  • Developed and implemented proactive marketing and leasing strategies, resulting in a 39% increase in rental income and 20% reduction in vacancy rates.
  • Led day-to-day operations, including all aspects of property management, including tenant relations, community engagement, and services, ensuring seamless operations and tenant satisfaction. 
  • Built and maintained strong relationships with tenants, leading to a 27% increase in lease renewals and fostering a positive community environment.
  • Utilized Yardi, Skwid and CRM systems and tools for property management, improving operational efficiency and data-driven decision-making by 32%.
  • Drive marketing initiatives to attract prospective tenants, utilizing innovative approaches to enhance property visibility and appeal.
  • Coordinated with cross-functional teams, including the Board of Directors and maintenance teams to ensure timely resolution of resident concerns and maintain the property in prime condition.
  • Manage financial and occupancy reports, analyze leasing metrics, and develop action plans to achieve and exceed business objectives.
SEPTEMBER, 2016NOVEMBER, 2017

Sales Manager

Rosh Rayhaan by Rotana Hotels, Riyadh, SA
  • Led strategic sales initiatives that drove business development and managed key accounts, resulting in a 20% increase in bookings.
  • Coordinated targeted marketing campaigns that contributed to a 19% growth in room occupancy and overall revenue.
  • Trained and mentored sales teams, achieving a 20% increase in sales team performance and professional growth.
  • Developed and implemented sales strategies tailored to market trends, enhancing competitive positioning and customer engagement.
  • Fostered strong relationships with key clients, ensuring high levels of satisfaction and loyalty, which led to repeat business.
  • Analyzed market data to identify opportunities for growth, leading to the successful expansion of the customer base.
  • Communicated effectively with team members and stakeholders, avoiding industry jargon to ensure clarity and understanding.
FEBRUARY, 2015APRIL, 2016

Sales Manager

Al Nakhla Residential Resort, Riyadh, SA
  • Managed leasing operations, successfully securing high-value contracts with multinational corporations, which resulted in an 12% increase in occupancy.
  • Developed and executed targeted marketing strategies, significantly enhancing property visibility and driving tenant acquisition.
  • Led a team of sales professionals, fostering a collaborative environment that consistently exceeded sales targets.
  • Implemented customer relationship management techniques, improving client retention rates by 7.5%.
  • Conducted market analysis to identify trends and opportunities, tailoring marketing efforts to maximize impact and reach.
SEPTEMBER, 2013JANUARY, 2015

Country Sales Trainer

OSIM Company, Riyadh, SA
  • Successfully spearheaded the launch of the Saudi Arabian branch, establishing a robust market presence and driving a 33% increase in sales within the first year.
  • Recruited, trained, and led a high-performing sales team, aligning team objectives with company goals to ensure consistent achievement of sales targets.
  • Fostered strong relationships with key stakeholders and clients, contributing to sustained business growth and customer loyalty.
  • Utilized strategic market analysis to identify opportunities for expansion and growth, resulting in increased market share.
  • Ensured all training materials and documentation were error-free and aligned with company standards, enhancing the effectiveness of training sessions.
  • Demonstrated leadership and adaptability in a dynamic market environment, consistently achieving and exceeding sales objectives.
APRIL, 2011JUNE, 2013

Sales Specialist

Sheraton Riyadh Hotel & Towers, Riyadh, SA
  • Played a key role in sales initiatives that led to a 15% increase in bookings, significantly boosting customer acquisition and revenue growth.
  • Collaborated in the development and execution of strategic sales plans, directly contributing to the hotel's overall success and financial performance.
  • Cultivated strong relationships with clients, enhancing customer satisfaction and fostering long-term partnerships.
  • Maintained consistency in sales reporting and documentation, ensuring a professional and error-free presentation.
  • Utilized effective communication skills to present sales proposals and negotiate contracts, achieving favorable outcomes for the hotel.

Education

December, 2022

Master's Degree in Blockchain and Crypto

Nuclio Digital School

Master's Degree in Blockchain and Crypto - Nuclio Digital School | Barcelona, Spain | December 2022

January, 2012

Bachelor's Degree in Business Management & Marketing

Arab Open University

Bachelor's Degree in Business Management & Marketing - Arab Open University (AOU) | Riyadh, Saudi Arabia

Skills

Effective Communication & Negotiation
Effective Communication & Negotiation
High-Level Problem Solving & Decision Making
Customer Relationship Management (CRM)
Property Management Systems
Team Leadership & Development
Leasing & Property Management
Strategic Sales Planning & Execution

CERTIFICATION

  • Global Sales Training - Starwood Hotels & Resorts
  • Leadership & Management Training - OSIM Headquarters, Singapore
  • Ferrari & Maserati Workshop Training
  • StarCite ISAC Integration - ISAC Web Client Hotel Sales Manager Training
  • SIMS Setup & Goal Setting - 2012

Achievements

  • Full Occupancy Achieved: Reached 100% occupancy at Wadi Qortuba Compound in 2023, optimizing tenant retention through targeted marketing and tenant engagement initiatives
  • Revenue Growth: Increased rental income by 39% through strategic pricing adjustments and optimizing leasing offers
  • COVID-19 Adaptability: Maintained leasing momentum and exceeded occupancy targets despite market disruptions during the pandemic
  • Operational Efficiency: Reduced vacancy rates by 20% through streamlined leasing processes and proactive property management

language

English - Fluent

Arabic - Native

References

Available upon request.